2 Guest Post Campaign Case Studies: Impressive SEO Results

Lauren Stark
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First of all, What is Guest Posting? 

Guest posting is content about your site posted on another site. This can be a blog post, an article, or another form of content. This unique digital marketing strategy combines the benefits of content marketing with the benefits of SEO! Guest posting is especially beneficial because it is a great way to generate powerful backlinks. This leads to a majorly impressive return on investment for many businesses and websites.

Guest posting in the past was inefficient and complicated because the outreach process for guest posting opportunities was extremely time-consuming and labor-intensive. However, this process has been streamlined by Accessily’s Guest Post Marketplace and our Guest Post Campaign option.

Let’s take a closer look at two clients who successfully used Accessily Guest Post Campaigns to boost business growth and meet their needs!

Case Study #1: Staffing Agency

Client A’s Business and Campaign Goals

Their Business Client A is an American agency that offers its clients help finding the best and most qualified temporary staff for their companies and organizations. Their services are provided throughout the United States, and they have a high retention rate.

Their Goals Client A is already an established company, but they would like to improve their SEO and to rank higher in search results. This aligns with their goal to generate more leads and maintain their position in their field. In addition, they would like to promote the quality of their service by increasing the amount of positive content about them online.

The Guest Post Campaign

This client started this guest post campaign in Dec. 2019 and their initial organic traffic value by Ahrefs was $10,714. The client custom selected the relevant industry sectors for guest posts and input their desired budget, keywords, and the URLs they wanted to improve rankings for.

Campaign Details

Monthly Budget: $1000

Cost Per Post: $100

Average Keyword Difficulty: 62

Guest Post Campaign Results

In just 2 months the monthly organic traffic value of the company jumped from 10,174 to 14,519 and after 6 months the company’s organic traffic value reached $20,170, a whopping 99% increase from the start! This reflects the significant improvement in SEO from the guest posts.

Analytics Overview

Traffic Value
Organic Traffic
Organic Keywords

Overall, this client saw an increase in organic traffic, traffic value for their website, and traffic from their targeted organic keywords. This traffic translated into more relevant leads and sales for the client and helped them maintain a strong web presence in the temporary staffing industry.

Case Study #2: Herbal Ecommerce

Client B’s Business and Campaign Goals

Their Business Client B has an online business that sells several herbal products. They are committed to offering high-quality products with fast shipping options. They are based in the United States but sell and ship internationally.

Their Goals Client B wants to automate its SEO and Content Marketing. They want their content to focus on the quality of their products and customer service. They also want to work on improving brand awareness and generating new leads.

Guest Post Campaign Details

This client started this guest post campaign in May 2020 and their initial organic traffic value by Ahrefs was $1,006. The client custom selected the relevant industry sectors for guest posts and input their desired budget, keywords, and the URLs they wanted to improve rankings for.

Campaign Details

Monthly Budget: $1000

Cost Per Post: $150

Average Keyword Difficulty: 70

Guest Post Campaign Results

In just 2 months the monthly organic traffic value of the company jumped from $1006 to $3007 and after 3 months the company’s organic traffic value reached $5770. That is an increase of 475% in only 3 short months!

Analytics Overview

Traffic Value
Organic Traffic
Organic Keywords

Overall, Client B saw a skyrocketing of organic traffic, traffic value, and organic keyword ranking in a short 3 months. This increased organic traffic was highly relevant because of the search intent of the keywords they selected and this resulted in an increase of new customers and sales for the business.

Take-Aways

Guest posting is an amazing way to boost business growth and meet a variety of SEO, traffic, and brand awareness goals. Many different types of businesses have been able to utilize Accessily to meet these goals. The Accessily Campaign is an easy, customizable, and automated way to start guest posting.

Lauren Stark
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