What is an SEO audit?
An SEO audit is an evaluation of a website to identifies its weaknesses, especially in areas related to how the website will perform in search engine rankings. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible in order to fix them and to identify new opportunities for SEO improvement.
Why is an SEO Audit important?
Countless websites’ search engine rankings were affected by the many major Google algorithm updates of the past few years. Search engine optimization (SEO) priorities shift and change along with these updates and it is important to make sure that your website is still performing well against best practices. An SEO site audit is an essential way to take stock of how your website performs, especially in regards to its search engine rankings.
“Conducting an SEO audit is key for every business,” says Jeanine Krzyzanowski, director of link building strategy, Teknicks. “In order for your business to succeed, you need a solid foundation. It’s like building a house. Google has become very sophisticated over the past few years and if there is anything wrong with the foundation of your website, you may be at risk of being penalized by Google.”
What to look for when doing an SEO Audit:
The first step of any SEO audit is to simply evaluate your website from a non-technical perspective and see if the website is clear, organized, and error-free.
A good way to start is to ask and answer the most basic questions about your site, such as:
- Does each page of the site have a unique and clear focus and purpose?
- Is the navigation of the site well organized and easy to use?
- Does the organization of the site lead to specific calls to action?
- Does the website have well written copy that is free of spelling and grammer errors?
- Does the site make sense?
HTML and URLs
After considering the basics, take a look at the technical aspects of your site. This will lead to a different set of important questions like:
- Do you have HTML title tags, meta descriptions, headings, and images properly tagged for searches?
- Have you included a sitemap?
- Who is linking to you and which pages are they linking to? Check Accessily’s guest posts marketplace
All of these elements are important to having a functional and high ranking site, and need specific attention.
How long does it take for your site to load? A few seconds lag time may seem like no big deal, but SEO experts say Google rewards sites that have fast download times. Google’s PageSpeed Tool works well for checking your site’s speed on mobile devices and desktop computers.
Is Google able to easily crawl and index your entire site? You can, and should, use the free Google Webmaster Tools to check how many pages of your site Google indexes.
Don’t forget to take a look at your competitors’ websites when auditing your own!
Look at how competitors rank in search results for keywords you care about. If they’re beating you in Google rankings, look at their sites for reasons why. What are they doing that you aren’t or could do better?
Usability and Design
You should audit your site from the perspective of your target visitor. Take user experience into account and how it relates to the site’s usability, while also keeping in mind the search engine’s “experience” of your site, including how easy or difficult it is to crawl and index.
Best SEO Audit Tools 2021
Undertaking an SEO audit is much easier when you use the amazing tools available online. We have gathered a list of the best and most useful SEO audit tools to help you succeed in evaluating your website!
Woorank is an amazing auditing tool for analyzing the websites and this tool is very useful for website owners, SEO Agencies and digital marketing and B2B marketing companies.
It provides a detailed analysis of On-Page SEO, Off-Page SEO, broken links, backlinks and locate defective web pages and will give recommendations to improve the site visibility and ranking.
It also offers free and paid versions and you can download audit reports in PDF format.
Raventools is another awesome SEO audit software that produces quality reports on technical SEO issues and recommendations.
With this tool, you can get all the suggestions related to site page speed, design, social media reputation, backlinks, and online reputation.
Moz is one of the most prominent SEO tool providers and is a large SEO agency. Website owners use Moz products extensively in their SEO processes.
Moz offers free and pro tools targeted for both small to big enterprise businesses and can be used as a helpful part of the SEO audit.
Moz offers a set of free tools as follows:
- Open Site Explorer
- Keyword Explorer
- Business Listing
- Business Console
- Research Categories
WebCEO is another widely used auditing tool that helps locate all the problems found on your website and find missed opportunities for improving SEO, especially related to keyword optimization.
Here are some main features of WebCEO:
- Keyword Optimization
- Link Building
- Competitor Analysis
- SEO Performance Reporting
SpyFu is an amazing tool for extracting competitor’s insights and observing all your competitor’s online activity.
When you put a competitor’s URL on the SpyFu homepage, you will get a comprehensive list of useful website information such as the main keywords they use, the number of backlinks they have, and more.
The main features of SpyFu include:
- Organic Search
- Inbound Clicks
- Top Keywords
SEO Site Checkup is a free auditing tool that will analyze your entire website in 6 different categories: mobile usability, SEO issues, social media, servers, security, and the semantic web.
It’s a comprehensive SEO tool that provides you all the data on your website’s performance in these different areas.
The tool offers features like:
- SEO monitoring
- Competitor Analysis
Found’s SEO Audit tool is a very useful and simple tool for SEO audits.
All you have to do is put the URL of your website in the tool, and then it supplies a detailed audit report covering technical issues, content issues and backlink analysis.
You can download the auditing results in a PDF format to keep track of the identified issues.
Seoptimer is an awesome free auditing tool to locate any technical errors of your website and the tool gives detailed recommendations to fix the identified issues.
Screaming Frog is a desktop program and a crawling tool for analyzing an entire website.
The tool provides useful insights for your SEO problems of the website by crawling the entire website for common errors and missing elements.
This auditing tool helps you to examine various parameters such as sitelinks, outbound links, meta descriptions, anchor text, security, broken links, response time, ALT tags, and much more.
An SEO audit gives you detailed insights into the current health status of your website. If your website has key gaps, your competitors fill them and beat you in search or users might find your website harder to use, so you want to avoid these issues at all costs.
By performing an SEO audit and carefully examining your site, especially with the help of awesome online tools, you get unique opportunities to optimize your site, learn about your competition, improve website performance, get more targeted traffic and increase conversions by applying the right SEO strategies. So, keep your website up-to-date by doing an SEO audit!