{"id":1136,"date":"2025-11-26T20:17:28","date_gmt":"2025-11-26T18:17:28","guid":{"rendered":"https:\/\/accessily.com\/blog\/?p=1136"},"modified":"2025-11-26T20:17:28","modified_gmt":"2025-11-26T18:17:28","slug":"best-roi-marketing-channels","status":"publish","type":"post","link":"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/","title":{"rendered":"Ultimate List: Best ROI Marketing Channels in 2024 Ranked"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/#What_is_ROI\" title=\"What is ROI?\">What is ROI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/#SEO_Search_Engine_Optimization\" title=\"SEO (Search Engine Optimization)\">SEO (Search Engine Optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/#PPC_Pay-Per-Click\" title=\"PPC (Pay-Per-Click)\">PPC (Pay-Per-Click)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/#Email_Marketing_Marketing_Automation\" title=\"Email Marketing \/ Marketing Automation\">Email Marketing \/ Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/#Content_Marketing\" title=\"Content Marketing\">Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/#Best_ROI_Channel_takeaways\" title=\"Best ROI Channel takeaways:\">Best ROI Channel takeaways:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/#Content_Marketing_SEO_Platform\" title=\"Content Marketing &amp; SEO Platform\">Content Marketing &amp; SEO Platform<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As a marketer, you have a variety of choices for getting new customers. It may be overwhelming to decide how to allocate your budget to optimize success, especially with the endless options. You can choose from everything from social media campaigns to event sponsorship to billboards, it can be difficult to decide which ones are worthy of your marketing investment.<\/p>\n\n\n\n<p>You landed here not for nothing, like you, there are hundreds of thousands of other businesses that get confused on the same question every quarter again and again. <strong><em>\u05f4What Is THE BEST ROI channel to invest our advertising budgets?!\u05f4<\/em><\/strong><\/p>\n\n\n\n<p> In this blog post, I give you all the information you need to decide which advertising channels are right for your business, ideas, and tips.<\/p>\n\n\n\n<p>Save the article and feel free to send us questions in the comments, promise to answer everyone!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_ROI\"><\/span>What is ROI?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First of all, what are ROI and ROA? ROI is a metric that measures how much profit is generated compared to the expenses invested. ROAs are a similar metric but they are related to assets, so they measure how much profit is generated related to the expenses of buying\/operating assets. In the marketing field, these assets can be tangible like billboards or intangible like <a href=\"https:\/\/accessily.com\/marketplace\/backlinks.html\">purchase backlinks<\/a> and influencer content. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Roi.png\" alt=\"\" class=\"wp-image-1740\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Roi.png 900w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Roi-300x227.png 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Roi-768x580.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">What is ROI?<\/figcaption><\/figure>\n\n\n\n<p>The marketing channels that deliver the best ROI \/ ROAS are Search Engine Optimization, Paid Per Click Ads,  Email Marketing, and Content Marketing. Each channel has different pros and cons depending on your usage. Every business can optimize the results by tailoring its strategy based on factors such as whether the business is B2B or B2C. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Search_Engine_Optimization\"><\/span>SEO (Search Engine Optimization)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is SEO?<\/h3>\n\n\n\n<p>SEO &#8211; <a href=\"https:\/\/accessily.com\/blog\/what-does-seo-stand-for\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization<\/a> is a process of increasing website visibility in search results, with the goal of receiving more organic traffic to the website.<\/p>\n\n\n\n<p>Nowadays when people seek information whether it is looking for a product to buy or catching up with the news, they turn to Google. Google then directs them to the most relevant results based on what they searched for. Thus Google has a lot of influence on the organic traffic a website receives because it guides users to specific sites. This makes search a golden opportunity for business growth and it has the potential for the best ROI compared to other investments. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO ROI By Industry<\/h3>\n\n\n\n<table class=\"fps_table fps_table_1\">\n<tbody>\n<tr>\n<td><b>Industry<\/b><\/td>\n<td><b>Return on Advertising Spend (ROAS)<\/b><\/td>\n<td><b>ROI<\/b><\/td>\n<td><b>Time to<\/b><br>\n<b>Break-Even<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Addiction Treatment<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.90<\/span><\/td>\n<td><span style=\"font-weight: 400;\">736%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">B2B SaaS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.75<\/span><\/td>\n<td><span style=\"font-weight: 400;\">702%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Biotech<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.20<\/span><\/td>\n<td><span style=\"font-weight: 400;\">788%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Construction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.40<\/span><\/td>\n<td><span style=\"font-weight: 400;\">681%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">eCommerce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.65<\/span><\/td>\n<td><span style=\"font-weight: 400;\">317%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16 months<\/span><\/td>\n<\/tr>\n<tr>\n<td>><span style=\"font-weight: 400;\">Financial Services<\/span<\/td>\n<td><span style=\"font-weight: 400;\">11.10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,031%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Higher Education &amp; College<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.40<\/span><\/td>\n<td><span style=\"font-weight: 400;\">994%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13 months<\/span><\/td>\n<\/tr>\n<tr>\n<td>HVAC Services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.15<\/span><\/td>\n<td><span style=\"font-weight: 400;\">678%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Industrial IoT<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.85<\/span><\/td>\n<td><span style=\"font-weight: 400;\">866%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Commercial Insurance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.05<\/span><\/td>\n<td><span style=\"font-weight: 400;\">758%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">IT Staffing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.00<\/span><\/td>\n<td><span style=\"font-weight: 400;\">612%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Legal Services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.15<\/span><\/td>\n<td><span style=\"font-weight: 400;\">526%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Manufacturing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.50<\/span><\/td>\n<td><span style=\"font-weight: 400;\">813%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Medical Device<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.85<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,183%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Oil &amp; Gas<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.55<\/span><\/td>\n<td><span style=\"font-weight: 400;\">906%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">PCB Design &amp; Manufacturing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.40<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,101%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pharmaceutical<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.85<\/span><\/td>\n<td><span style=\"font-weight: 400;\">826%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Real Estate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15.10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,389%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10 months<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Solar Energy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.20<\/span><\/td>\n<td><span style=\"font-weight: 400;\">770%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9 months<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<h3 class=\"wp-block-heading\">How to Calculate SEO ROI\/ROAS?<\/h3>\n\n\n\n<p>Once you\u2019ve determined how much revenue your SEO strategy generated during a specific time period (typically a month or a quarter), you can compare that amount to your SEO investment during that time to determine your ROI. <\/p>\n\n\n\n<p>Check Out These Related Posts for more Information: <a href=\"https:\/\/accessily.com\/blog\/most-important-seo-metrics-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"rank-math-link\">Most Important SEO Metrics<\/a>, <a rel=\"noopener noreferrer\" href=\"https:\/\/accessily.com\/blog\/the-complete-guide-to-technical-seo-in-2020\/\" target=\"_blank\">Technical SEO Best Practices<\/a>, <a rel=\"noopener noreferrer\" href=\"https:\/\/accessily.com\/blog\/step-by-step-guest-post-campaign-tutorial\/\" target=\"_blank\">Guest Posting Tutorial<\/a><\/p>\n\n\n\n<p>Most businesses use the following formula to calculate SEO&#8217;s ROI:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>(Gain from Investment \u2013 Cost of Investment) \/ Cost of Investment<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>If your company already has a method for measuring the ROI of your other marketing channels, you can use the same formula to compare SEO spending against the other channels.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PPC_Pay-Per-Click\"><\/span>PPC (Pay-Per-Click)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is PPC?<\/h3>\n\n\n\n<p>Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.<\/p>\n\n\n\n<p>Pay-per-click is commonly associated with first-tier search engines (such as&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Ads\">Google Ads<\/a>,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Amazon_(company)\">Amazon<\/a>&nbsp;Advertising, and&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Microsoft_Advertising\">Microsoft Advertising<\/a>&nbsp;formerly Bing Ads). With search engines, advertisers typically bid on&nbsp;keyword phrases&nbsp;relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"492\" height=\"396\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/hero-image-set.webp\" alt=\"\" class=\"wp-image-1745\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/hero-image-set.webp 492w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/hero-image-set-300x241.webp 300w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><figcaption class=\"wp-element-caption\">Example of PPC ads on Google for the keyword &#8220;health insurance&#8221; <\/figcaption><\/figure><\/div>\n\n\n<p>PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads. These are typically not pay-per-click advertising, but instead, they charge a cost per thousand impressions (CPM). Social networks such as&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook\">Facebook<\/a>,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Instagram\">Instagram<\/a>,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/LinkedIn\">LinkedIn<\/a>,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Reddit\">Reddit<\/a>,&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Pinterest\">Pinterest<\/a>, and&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Twitter\">Twitter<\/a>&nbsp;have also adopted pay-per-click as one of their advertising models.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/banner-ad-examples-1024x536-1.jpeg\" alt=\"\" class=\"wp-image-1746\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/banner-ad-examples-1024x536-1.jpeg 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/banner-ad-examples-1024x536-1-300x157.jpeg 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/banner-ad-examples-1024x536-1-768x402.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Banner Ads Example PPC<\/figcaption><\/figure>\n\n\n\n<p>You can learn more about <a href=\"https:\/\/accessily.com\/blog\/seo-vs-smo-two-powerful-digital-marketing-tools\/\">SEO and SMO<\/a> here. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does PPC have the Best ROI? PPC ROI\/ROAS?<\/h3>\n\n\n\n<p>Paid advertising has an incredible ROI. PPC returns $2 for every $1 spent &#8211; a 200% ROI rate. (<a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/ppc-stats\/#gref\">source<\/a>)<\/p>\n\n\n\n<p>This is a very big difference from SEO. (One reason involves <a rel=\"noopener noreferrer\" href=\"https:\/\/accessily.com\/blog\/the-complete-guide-to-understanding-serps\" target=\"_blank\">SERP Optimization<\/a>.) <br> But there can be several reasons for this. Two of the main reasons are: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>SEO is very difficult to measure, for a PPC nation that is <strong>very easy to measure.<\/strong><\/li>\n\n\n\n<li><strong>Customers who come from PPC are customers with very high conversion rates and a big customer lifetime<\/strong> <strong>value<\/strong> because they are very goal-oriented.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">How to Calculate PPC ROI\/ROAS?<\/h3>\n\n\n\n<p>You can calculate PPC\u2019s ROI with the following formula:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>(Gain from Investment \u2013 Cost of Investment) \/ Cost of Investment<\/p>\n<\/blockquote>\n\n\n\n<p>For example, let\u2019s say your primary goal is to sell a specific product that costs $100, and you run a PPC campaign with a&nbsp;<a href=\"https:\/\/www.webfx.com\/internet-marketing\/what-is-cpc.html\">cost per click (CPC)<\/a>&nbsp;of $1.00. Fifty people click the ad, and two of them make a purchase.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>(Gain from Investment \u2013 Cost of Investment) \/ Cost of Investment<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>($200 \u2013 $50) \/ $50<\/strong><br><strong>$150 \/ $50<\/strong><br><strong>3 * 100<\/strong><br><strong>300%<\/strong><\/p>\n\n\n\n<p>In this case, your ROI would be 300%.<\/p>\n\n\n\n<p>Of course, this is just a hypothetical example, and the ROI your company sees from PPC depends on the quality of your campaigns. But being able to quickly and easily calculate your ROI allows you to scale up on the campaigns that are working and improve upon the ones that aren\u2019t.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Marketing_Automation\"><\/span>Email Marketing \/ Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Does Email have the Best ROI? Email Marketing ROI\/ROAS<\/h3>\n\n\n\n<p>Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.<\/p>\n\n\n\n<p>Advantages of Email Marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instant impact<\/li>\n\n\n\n<li>Reach a global audience<\/li>\n\n\n\n<li>Easy to share<\/li>\n\n\n\n<li>Easy to measure<\/li>\n\n\n\n<li>Drive revenue<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"437\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/cjsybvqea0029hpg0x877310j-introduction-to-email-marketing-2x.one-half.png\" alt=\"\" class=\"wp-image-1747\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/cjsybvqea0029hpg0x877310j-introduction-to-email-marketing-2x.one-half.png 570w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/cjsybvqea0029hpg0x877310j-introduction-to-email-marketing-2x.one-half-300x230.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><figcaption class=\"wp-element-caption\">email marketing illustration<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">What is Email Marketing ROI?<\/h3>\n\n\n\n<p>Email marketing makes money. <strong>For every $1 you spend on email marketing, you can expect an average return of $36<\/strong>. (<a href=\"https:\/\/blogs.constantcontact.com\/what-is-the-roi-of-email-marketing\/#:~:text=through%20email%20marketing-,Average%20email%20marketing%20ROI,36%25%20of%20email%20marketing%20ROI.\">source<\/a>) That\u2019s a higher return than you can expect from any other form of marketing \u2014 digital or otherwise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to calculate Email Marketing ROI?<\/h3>\n\n\n\n<p>You can calculate email marketing\u2019s ROI by using the following formula:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>(Gain from Investment \u2013 Cost of Investment) \/ Cost of Investment<\/p>\n<\/blockquote>\n\n\n\n<p>Imagine your business uses email marketing to nurture leads. In the past quarter, you\u2019ve invested around $500 to build, design, and send your emails. In response, you\u2019ve earned three leads, which are worth $1500.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>(Gain from Investment \u2013 Cost of Investment) \/ Cost of Investment<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>($1500 \u2013 $500) \/ $500<\/strong><br><strong>$1000 \/ $500<\/strong><br><strong>2 * 100<\/strong><br><strong>200%<\/strong><\/p>\n\n\n\n<p>In this case, your ROI would be 200%.<\/p>\n\n\n\n<p>Similar to PPC and SEO, you can also look at the value of your email marketing in Google Analytics. Just select \u201cEmail\u201d as your channel, look at the value of your goal completions, and compare this to your monthly spending on email marketing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span>Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is Content Marketing?<\/h3>\n\n\n\n<p>Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. This is one of the broadest and newest channels of digital marketing and it is very difficult to measure. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Illustration-of-the-Types-of-Content-Marketing-1024x512.png\" alt=\"\" class=\"wp-image-1748\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Illustration-of-the-Types-of-Content-Marketing-1024x512.png 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Illustration-of-the-Types-of-Content-Marketing-300x150.png 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Illustration-of-the-Types-of-Content-Marketing-768x384.png 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Illustration-of-the-Types-of-Content-Marketing.png 1485w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Types of Content marketing strategies<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It is often used by businesses in order to accomplish the following goals: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Attract attention and generate leads<\/li>\n\n\n\n<li> Expand their customer base<\/li>\n\n\n\n<li>Generate or increase online sales <\/li>\n\n\n\n<li>Increase brand awareness or credibility,<\/li>\n\n\n\n<li>Engage an online community of users<\/li>\n<\/ol>\n\n\n\n<p>Content marketing attracts new customers by creating and sharing valuable free content. It helps businesses create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the business in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Does Content Marketing have the Best ROI? Content Marketing ROI\/ROA<\/h3>\n\n\n\n<p>Because Content Marketing can be so many things, I&#8217;ll attach a case study we did on <a href=\"https:\/\/accessily.com\/blog\/impressive-quora-guest-post-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">backlinks from Quora<\/a>, you can also read about Content Marketing for eCommerce. The distinct numbers for content marketing ROIs are not easily determined because this channel is so wide-ranging. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_ROI_Channel_takeaways\"><\/span>Best ROI Channel takeaways: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best marketing channel by ROI (Return on Investment) is Email Marketing But under limited circumstances.<\/p>\n\n\n\n<p>Email marketing is a marketing tool for an existing customer base and usually won&#8217;t help you to acquire new customers.<\/p>\n\n\n\n<p>If you are looking at marketing channels just from a new customer acquisition perspective SEO is the leading channel with an average of 10X ROI compared to 2X on PPC. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Marketing_SEO_Platform\"><\/span>Content Marketing &amp; SEO Platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content marketing has been deemed one of the most effective lead generation methods online. Accessily\u2019s content marketing strategy with guest posting is one of the most effective and simple ways to crush your eCommerce content marketing goals and see major results for your website.&nbsp;In addition, guest posts from Accessily have <a href=\"https:\/\/accessily.com\/blog\/powerful-backlinks-through-guest-posting\/\" data-type=\"post\" data-id=\"444\">powerful backlinks<\/a> that boost SEO, so that you can see that magical 10X ROI for new customer acquisition by guest posting! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-27-at-12.27.05-1-1024x615.png\" alt=\"\" class=\"wp-image-1729\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-27-at-12.27.05-1-1024x615.png 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-27-at-12.27.05-1-300x180.png 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-27-at-12.27.05-1-768x461.png 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-27-at-12.27.05-1-1536x922.png 1536w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-27-at-12.27.05-1-2048x1230.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Accessily marketplace screenshot<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/accessily.com\">Accessily guest post marketplace<\/a>\u00a0plans both have comprehensive options to create and distribute effective content for your eCommerce (<a href=\"https:\/\/accessily.com\/blog\/backlinks-to-your-shopify-store\/\" data-type=\"post\" data-id=\"2145\">Shopify<\/a>, <a href=\"https:\/\/accessily.com\/blog\/backlinks-to-your-magento-store\/\" data-type=\"post\" data-id=\"2173\">Magento<\/a>, <a href=\"https:\/\/accessily.com\/blog\/backlinks-to-your-wordpress-site\/\" data-type=\"post\" data-id=\"2170\">WordPress<\/a>) website, and the guest posts will also include SEO, benefits, and\u00a0link building. You can supply your own content or have it written by trusted sellers in our marketplace.\u00a0<\/p>\n\n\n\n<p>The dedicated staff from our account managers and our dedicated marketplace sellers collaborate to provide a personalized content marketing strategy for your business. We can provide relevant content for any niche as well and provide strategy consulting with our managed service option where we can provide helpful content marketing ideas.<\/p>\n\n\n\n<p>&nbsp;You can harness the power of content with a custom plan from Accessily or use our marketplace to get started with your eCommerce content marketing and push your business forward!<br><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>How do you choose which marketing channels to use? How about the marketing channels with the best ROIS. We ranked marketing channel rois for you to make it easy! <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,2,9],"tags":[4,34,36,35,33,3],"class_list":["post-1136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-content-marketing","category-seo","tag-content-marketing","tag-digital-marketing","tag-email-marketing","tag-ppc","tag-roi-return-on-investment","tag-seo"],"_links":{"self":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/1136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/comments?post=1136"}],"version-history":[{"count":44,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/1136\/revisions"}],"predecessor-version":[{"id":2485,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/1136\/revisions\/2485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media\/1737"}],"wp:attachment":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media?parent=1136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/categories?post=1136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/tags?post=1136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}