{"id":403,"date":"2025-12-08T20:17:20","date_gmt":"2025-12-08T18:17:20","guid":{"rendered":"https:\/\/accessily.com\/blog\/?p=403"},"modified":"2025-12-08T20:17:20","modified_gmt":"2025-12-08T18:17:20","slug":"how-to-build-high-quality-backlinks-with-press-releases","status":"publish","type":"post","link":"https:\/\/accessily.com\/blog\/how-to-build-high-quality-backlinks-with-press-releases\/","title":{"rendered":"How to Build High-Quality Backlinks with Press Releases"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/accessily.com\/blog\/how-to-build-high-quality-backlinks-with-press-releases\/#Is_PR_link-building_worth_the_effort\" title=\"Is PR link-building worth the effort?\">Is PR link-building worth the effort?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/accessily.com\/blog\/how-to-build-high-quality-backlinks-with-press-releases\/#Can_you_write_a_press_release_about_anything\" title=\"Can you write a press release about anything?\">Can you write a press release about anything?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/accessily.com\/blog\/how-to-build-high-quality-backlinks-with-press-releases\/#Should_you_use_PR_services_and_mass-publishers\" title=\"Should you use PR services and mass-publishers?\">Should you use PR services and mass-publishers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/accessily.com\/blog\/how-to-build-high-quality-backlinks-with-press-releases\/#How_to_find_contact_details_for_media_journalists\" title=\"How to find contact details for media journalists?\">How to find contact details for media journalists?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/accessily.com\/blog\/how-to-build-high-quality-backlinks-with-press-releases\/#Closing_words\" title=\"Closing words\">Closing words<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>If you work online, chances are you\u2019re already familiar with the marketing technique called <a href=\"https:\/\/accessily.com\/blog\/what-does-seo-stand-for\/\">SEO<\/a> &#8211; Search Engine Optimization. SEO has been around for as long as search engines have, and that\u2019s almost 3 decades at this point. Likewise, you\u2019re familiar with <a href=\"https:\/\/accessily.com\/blog\/6-steps-on-how-to-build-quality-backlinks-to-your-site\/\">link building and how it affects your search engine rankings<\/a>. And, lastly, you\u2019re all familiar with looking for and finding new techniques for building better links to your website.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Search engine marketing offers a plethora of ways of approaching it. Some people prefer guest posting, hiring an agency, or <a href=\"https:\/\/accessily.com\/blog\/6-steps-on-how-to-build-quality-backlinks-to-your-site\/\" data-type=\"post\" data-id=\"332\">building links<\/a> organically. And there are those who like to innovate and think outside of the box. If you\u2019re in the latter category, then this article is just what you need.<\/p>\n\n\n\n<p>We\u2019re going to be looking at ways in which <a href=\"https:\/\/en.wikipedia.org\/wiki\/Press_release\">Press Releases<\/a> can be used to <a href=\"https:\/\/accessily.com\/blog\/tier-1-backlinks\/\" data-type=\"post\" data-id=\"2069\">build high-quality tier 1 backlinks<\/a> to your website. Although there is <a href=\"https:\/\/www.swordandthescript.com\/2020\/02\/press-releases-seo\/\">the argument that press release SEO is all but dead<\/a>, we\u2019ll try and prove it otherwise throughout this guide.<\/p>\n\n\n\n<p>So, what is a press release in a nutshell? Here is a descriptive definition is taken from <a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/press-release\">Entrepreneur<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company development<\/em>s.<\/p>\n<\/blockquote>\n\n\n\n<p>In other words, press releases are used to promote major announcements, to release critical brand news, or to inform people about a new development in a specific field. A large proportion of what journalists write for their papers (digital or otherwise) is based on press releases or <em>insider scoop<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_PR_link-building_worth_the_effort\"><\/span><strong>Is PR link-building worth the effort?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Absolutely. And it is so because it provides invaluable means of further promoting your own brand across a wide variety of <a href=\"https:\/\/accessily.com\/blog\/best-roi-marketing-channels\/\" data-type=\"post\" data-id=\"1136\">channels<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain coverage on the leading news and media sites across the globe.<\/li>\n\n\n\n<li>Grow your audience organically through people who are interested in your project, product, news.<\/li>\n\n\n\n<li>Build a steady portfolio of credibility.<\/li>\n\n\n\n<li>Acquire organic backlinks from the initial press release and any follow-ups that other journalists might do.<\/li>\n<\/ul>\n\n\n\n<p>And these are just the core benefits. Things like <a href=\"https:\/\/www.singlegrain.com\/content-marketing-strategy-2\/7-steps-to-diy-pr-building-relationships-with-journalists-without-a-pr-firm\/\">building relationships with journalists and editors<\/a> will help you tremendously to promote your brand in the long-term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_you_write_a_press_release_about_anything\"><\/span><strong>Can you write a press release about anything?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although it sounds nice on paper, for the best results you wouldn\u2019t want to look at press releases as a quick way to succeed.&nbsp;<\/p>\n\n\n\n<p><strong><em>E.g.<\/em><\/strong><em> You wouldn\u2019t submit a press release for a new blog post you wrote. It might be nice and full of information, but such content gets created millions of times per day across the entire world.<\/em><\/p>\n\n\n\n<p>Here are some categories that work well with press releases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Breaking news.<\/strong> Did you create a new\/unique way to approach a problem? News sites would like to talk to you.<\/li>\n\n\n\n<li><strong>Product launch.<\/strong> Interesting products make for interesting news pieces.<\/li>\n\n\n\n<li><strong>Events.<\/strong> Create a buzz around a specific event you&#8217;re creating.<\/li>\n\n\n\n<li><strong>Data &amp; research.<\/strong> There&#8217;s always high-demand for data-based research materials.<\/li>\n<\/ul>\n\n\n\n<p>Lastly, focus on news that would attract attention or entice curiosity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_you_use_PR_services_and_mass-publishers\"><\/span><strong>Should you use PR services and mass-publishers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So, you have probably heard of <a href=\"https:\/\/www.newswire.com\/\">Newswire<\/a> and <a href=\"https:\/\/service.prweb.com\/home\/\">PRWeb<\/a> already. These two platforms come up frequently whenever someone asks for a PR submission service. The question is, should you be using these PR services?<\/p>\n\n\n\n<p>When it comes to basic exposure and getting the word out, it can be beneficial to use PR services and submission sites. Though, you have to remember that the SEO benefits (backlinks) are very minuscule.<\/p>\n\n\n\n<p>First and foremost, most people assume that press release distribution provides a cheap PR <a href=\"https:\/\/accessily.com\/marketplace\/backlinks.html\">link building service<\/a>. This is far from the truth. First, sites like Newswire and others automatically apply the \u201c<a href=\"https:\/\/support.google.com\/webmasters\/answer\/96569?hl=en\">nofollow<\/a>\u201d rule to all new links. And second, a lot of journalists avoid having their names listed on such platforms because they know how frequently spam-based stories get published there. It\u2019s a waste of time, for the journalist.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/EQS-Blog_Newswire-768x432-1.jpeg\" alt=\"\" class=\"wp-image-1559\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/EQS-Blog_Newswire-768x432-1.jpeg 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/EQS-Blog_Newswire-768x432-1-300x169.jpeg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>See above &#8211; a press release story focused on promoting an eCommerce platform. It adds practically no value to the average media site because it is overly self-promotional.<\/p>\n\n\n\n<p>Nofollow links <a href=\"https:\/\/cognitiveseo.com\/blog\/17008\/nofollow-links-impact-seo\/\">can be beneficial so as long as they get published on high-quality sites<\/a>. But this isn\u2019t the root of the problem here. As such, I would like to propose an alternative for earning high-quality PR backlinks.<\/p>\n\n\n\n<p><strong>PR Backlinks: Go straight to the editor!<\/strong><\/p>\n\n\n\n<p>Not only is it expensive to maintain a premium subscription to PR distribution services, but it\u2019s also a very <em>hit and miss<\/em> market. As such, you\u2019re better off by targetting individual editors and journalists. Some of them might even have access to a larger network of media sites.<\/p>\n\n\n\n<p>While this sounds very much like <a href=\"https:\/\/accessily.com\/marketplace\/guest-post.html\">guest posting services<\/a>, there are several differences. The first of which is that you\u2019re not pitching guest posts. Submitting Press Releases means that the journalist will publish the story under his name, possibly with his own edits and comments at the end of it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/Email-pitch-example-1024x577-1.png\" alt=\"\" class=\"wp-image-1560\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/Email-pitch-example-1024x577-1.png 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/Email-pitch-example-1024x577-1-300x169.png 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/Email-pitch-example-1024x577-1-768x433.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here is a screenshot taken from one of my media-based email accounts. As you can tell, brands know the importance of reaching out to columnists directly as opposed to using third-party services.&nbsp;<\/p>\n\n\n\n<p>Which also leads us to our next question.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_find_contact_details_for_media_journalists\"><\/span><strong>How to find contact details for media journalists?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Personally, I use a very straightforward approach when trying to find contact details for media journalists or editors. And this approach is based on a tool called <a href=\"https:\/\/hunter.io\/\">Hunter<\/a>; an easy way to find contact details for practically anyone with an email address.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>With <\/em><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/hunter-find-email-address\/hgmhmanijnjhaffoampdlllchpolkdnj\"><em>Hunter for Chrome<\/em><\/a><em>, you can immediately find who to contact when you visit a website. Along with the email addresses, you can get the names, job titles, social networks and phone numbers. All the data has public sources detailed in the search results.<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/CREATI1-scaled-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-1561\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/CREATI1-scaled-1-1024x576.jpeg 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/CREATI1-scaled-1-300x169.jpeg 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/CREATI1-scaled-1-768x432.jpeg 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/CREATI1-scaled-1-1536x863.jpeg 1536w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/CREATI1-scaled-1-2048x1151.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This tool lets you scan an entire domain address to highlight all available contacts. Furthermore, you can narrow down your search to specific results if you know the name of the journalist that you\u2019re trying to reach.&nbsp;<\/p>\n\n\n\n<p>Hunter sits in your browser extensions and can be accessed whenever you need to find someone\u2019s contact details. I can\u2019t count how many times I\u2019ve landed <a href=\"https:\/\/neilpatel.com\/blog\/published-on-influential-sites\/\">great publishing opportunities<\/a> just by using this extension. The Free version lets you search for up to 50 contacts each month.<\/p>\n\n\n\n<p>Overall, this is a budget-friendly approach and requires a small time investment as you pitch your press releases to specific people.<\/p>\n\n\n\n<p>You still need to <a href=\"https:\/\/www.forbes.com\/sites\/adriandearnell\/2019\/11\/29\/how-to-write-a-press-release\/#6d91de4d46cb\">follow guidelines for writing good press releases<\/a>, but this takes very little effort. Your biggest success will be coming from building close-knit relationships with editors and so forth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Closing_words\"><\/span><strong>Closing words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Getting high-quality backlinks with PR\u2019s is still a solid possibility.<\/strong> Large editorials and media sites carry a lot of <em>weight<\/em> when it comes to organic SEO rankings. As such, it only makes sense to take this approach seriously.\u00a0<\/p>\n\n\n\n<p>If you have the budget to spare, look into hiring someone with expertise in this field. Working with someone who already has media connections is definitely easier than starting from scratch. <\/p>\n\n\n\n<p><strong>Either way, whichever approach you choose is going to be beneficial for your long-term PR backlinks strategy.<\/strong><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>If you work online, chances are you\u2019re already familiar with the marketing technique called SEO &#8211; Search Engine Optimization. SEO<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"_links":{"self":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":5,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/403\/revisions"}],"predecessor-version":[{"id":2488,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/403\/revisions\/2488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media\/1558"}],"wp:attachment":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/categories?post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/tags?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}