{"id":413,"date":"2025-03-11T20:23:51","date_gmt":"2025-03-11T18:23:51","guid":{"rendered":"https:\/\/accessily.com\/blog\/?p=413"},"modified":"2025-03-11T20:23:51","modified_gmt":"2025-03-11T18:23:51","slug":"accessily-versus-taboola","status":"publish","type":"post","link":"https:\/\/accessily.com\/blog\/accessily-versus-taboola\/","title":{"rendered":"Accessily Versus Taboola: Which is Best for Digital Marketing (Updated 2024)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/accessily.com\/blog\/accessily-versus-taboola\/#What_is_Taboola\" title=\"What is Taboola?&nbsp;\">What is Taboola?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/accessily.com\/blog\/accessily-versus-taboola\/#How_is_Guest_Posting_Different\" title=\"How is Guest Posting Different?&nbsp;\">How is Guest Posting Different?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/accessily.com\/blog\/accessily-versus-taboola\/#What_about_SEO\" title=\"What about SEO?&nbsp;\">What about SEO?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/accessily.com\/blog\/accessily-versus-taboola\/#Closing_Thoughts\" title=\"Closing Thoughts:\">Closing Thoughts:<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Taboola\"><\/span><strong>What is Taboola?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Taboola focuses on promoting content through native advertising. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Native_advertising\">Native advertising<\/a> is advertising that blends in with the format of the website on which the advertising is being done.  For example, a Taboola advertisement can be a sponsored article on a news website that is designed to look like the other articles on the page. In this way, the content is exposed to large targeted audiences based on the type of visitor typical of the site being advertised on. However, these advertisements are still clearly sponsored and most web users can spot that immediately.&nbsp;<\/p>\n\n\n\n<p>This clearly sponsored content thus lacks the credibility and trustworthiness to many viewers. In addition, these types of posts are often low quality and spammy which further reduces the trust of viewers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"807\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-22-at-18.41.52-1024x807.png\" alt=\"\" class=\"wp-image-1867\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-22-at-18.41.52-1024x807.png 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-22-at-18.41.52-300x236.png 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-22-at-18.41.52-768x605.png 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-22-at-18.41.52.png 1545w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_Guest_Posting_Different\"><\/span><strong>How is Guest Posting Different?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Guest Posting does not aim to dupe viewers into thinking that content originates from one site when it does not. Instead, guest posting allows you to create a genuine post on another trustworthy website. The authenticity of guest posting sets it apart from the type of content marketing that is done by Taboola. Accessily allows you to easily and efficiently <a href=\"https:\/\/accessily.com\">create guest posts<\/a> that reach your target audience by searching for opportunities through our marketplace or using our smart campaign algorithm.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_about_SEO\"><\/span><strong>What about SEO?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another major difference between Taboola and Accessily relates to SEO. Taboola uses JavaScript Plugins to promote content on other websites. Javascript plugins do not create backlinks. In addition, the spammy nature of this content reflects that it is not written using SEO best practices. Thus, using Taboola has a negligible or moderately negative effect on the SEO of your site.&nbsp;<\/p>\n\n\n\n<p>Guest Posting with Accessily allows you to create <a href=\"https:\/\/accessily.com\/blog\/how-to-generate-powerful-backlinks-through-guest-posting\/\">powerful backlinks<\/a> to your site from high-authority domain sites. The creation of these backlinks improves your site\u2019s search engine ranking position. This will increase organic traffic to your site generating new leads and customers. Accessily provides detailed SEO reports and backlink tracking to make it easy to measure your ROI.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/Screen-Shot-2023-01-22-at-18.39.49-1024x641.png\" alt=\"\" class=\"wp-image-1865\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/Screen-Shot-2023-01-22-at-18.39.49-1024x641.png 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/Screen-Shot-2023-01-22-at-18.39.49-300x188.png 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/Screen-Shot-2023-01-22-at-18.39.49-768x480.png 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/Screen-Shot-2023-01-22-at-18.39.49.png 1541w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Closing_Thoughts\"><\/span><strong>Closing Thoughts<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Guest Posting with Accessily provides many of the same audience reaching benefits as Taboola but with added authenticity and with additional SEO benefits, making it a more measurable and efficient investment. <br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Accessily Versus Taboola\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NkGOSSqYwzo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>What is Taboola?&nbsp; Taboola focuses on promoting content through native advertising. Native advertising is advertising that blends in with the<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":1558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[20,11,14,6,27,3,26],"class_list":["post-413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-seo","tag-accessily","tag-backlinks","tag-guest-posting","tag-guest-posts","tag-native-advertising","tag-seo","tag-taboola"],"_links":{"self":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":4,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"predecessor-version":[{"id":2702,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/413\/revisions\/2702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media\/1558"}],"wp:attachment":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}