{"id":651,"date":"2025-02-03T20:24:09","date_gmt":"2025-02-03T18:24:09","guid":{"rendered":"https:\/\/accessily.com\/blog\/?p=651"},"modified":"2025-02-03T20:24:09","modified_gmt":"2025-02-03T18:24:09","slug":"black-friday-traffic","status":"publish","type":"post","link":"https:\/\/accessily.com\/blog\/black-friday-traffic\/","title":{"rendered":"Get Black Friday Traffic 2024: Holiday Season SEO Guide"},"content":{"rendered":"\n<p>Get Black Friday Traffic 2024! The holiday season is always a peak time for sales in our gift-giving culture, but this year it is especially geared toward online sales.  In this article, we will discuss the shift in consumer trends this holiday season and our best SEO tips to succeed in driving traffic to your online store during the holiday season.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/business-scaling-1024x527.jpeg\" alt=\"\" class=\"wp-image-1753\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/business-scaling-1024x527.jpeg 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/business-scaling-300x154.jpeg 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/business-scaling-768x395.jpeg 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2021\/12\/business-scaling.jpeg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday Traffic 2024: <strong>Why is this year special for holiday e-commerce?<\/strong><\/h2>\n\n\n\n<p>Common sense tells us that 2024 will bring different trends due to the pandemic but the research on this still has valuable insights on the recent shifts in consumer behavior. Even though the times are tough this year, the holidays are still a season of peak demand and a critical time for businesses to connect with customers.<\/p>\n\n\n\n<p>The best source of online consumer trends is Google\u2019s&nbsp;newly released holiday guide. Let&#8217;s take a look at the major trends.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong> <\/strong>Holiday Online Search Trends <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Searches for&nbsp;\u201cbest affordable\u201d&nbsp;have grown globally by&nbsp;over <em>60%&nbsp;year-over-year<\/em>.<\/li>\n\n\n\n<li>Searches for&nbsp;\u201cfashion online shopping\u201d&nbsp;are&nbsp;up <em>600%&nbsp;year-over-year<\/em>.<\/li>\n\n\n\n<li>Searches for&nbsp;\u201cavailable near me\u201d&nbsp;have grown&nbsp;over <em>100%&nbsp;globally year-over-year<\/em>.<\/li>\n\n\n\n<li>Searches for&nbsp;\u201ccurbside pickup\u201d&nbsp;have grown&nbsp;over <em>3,000%&nbsp;globally year-over-year<\/em>.<\/li>\n\n\n\n<li>Searches for&nbsp;\u201csupport local businesses\u201d&nbsp;grew by&nbsp;over <em><strong>20,000%&nbsp;since last year<\/strong><\/em>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Holiday Buying Trends <\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>77%&nbsp;of US holiday shoppers said they would look for gift ideas online before in-store. <\/li>\n\n\n\n<li>66%&nbsp;of US consumers who plan to shop this holiday season said they will&nbsp;shop more at local small businesses.62%&nbsp;of US shoppers will&nbsp;start holiday shopping earlier to avoid shortages.<\/li>\n\n\n\n<li>46%&nbsp;of online US shoppers&nbsp;expect sellers to offer discounts.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>New Behaviors in <\/strong>2024<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>69%<\/strong>&nbsp;of US shoppers plan to&nbsp;<strong>shop online<\/strong>&nbsp;for the holidays more than in previous years&nbsp;<\/li>\n\n\n\n<li>More than&nbsp;<strong>50%<\/strong>&nbsp;of surveyed US shoppers tried a&nbsp;<strong>new shopping service<\/strong>&nbsp;for the first time this year.<\/li>\n\n\n\n<li>More than&nbsp;<strong>one in ten&nbsp;<\/strong>surveyed US shoppers tried a&nbsp;<strong>new shopping app<\/strong>&nbsp;for the first time this year.<\/li>\n\n\n\n<li><strong>70%<\/strong>&nbsp;of US shoppers said they were open to&nbsp;<strong>buying from new retailers<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>A major theme that appears throughout the data is a shift in\u00a0customer intent toward buying locally. Customers are aware of the hardships local businesses are going through during the pandemic and want to support them in hard times.  This means <a href=\"https:\/\/accessily.com\/blog\/local-seo-checklist-best-tips-for-effective-results\/\">local SEO<\/a> is very important for holiday sales this year. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"973\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-11.48.30-1024x973.png\" alt=\"\" class=\"wp-image-1701\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-11.48.30-1024x973.png 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-11.48.30-300x285.png 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-11.48.30-768x729.png 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-18-at-11.48.30.png 1035w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Despite this shoppers are clearly also shopping online more due to the risks of shopping in person. In addition, consumers are more price-conscious this year than last year. If you want to read more in-depth insights on the 2024 holiday shopping season, see Google\u2019s guide\u00a0<a rel=\"noreferrer noopener\" class=\"rank-math-link\" href=\"https:\/\/flashy-mail.com\/l\/172\/6355\/191\/dc199b641e014abc091f96000a61a2a4\/4ecf7c3eda7601ca77d26a084c1ba8c2\" target=\"_blank\">here<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday Traffic 2024: How do you optimize your website for the holiday season?<\/h2>\n\n\n\n<p>Last year alone, American shoppers set the record for Cyber Monday sales with over&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.cnbc.com\/2018\/11\/27\/cyber-monday-sales-break-record-a-record-7point9-billion-spent-online.html\" target=\"_blank\" class=\"rank-math-link\">$7.9 billion in spending<\/a>, and as we saw this year is gearing up to be even heavier in online sales due to concerns over in-person shopping, so it is super important to create funnels for Black Friday traffic to capitalize on the situation. <\/p>\n\n\n\n<p>To make the most of these shopping holidays, it\u2019s crucial to have an SEO strategy established ahead of time to drive the most traffic to your site and capture the most sales.<\/p>\n\n\n\n<p>We created a holiday SEO checklist stock full of tips to help you drive traffic to your site this holiday season.<\/p>\n\n\n\n<p> Here are\u00a0the holiday SEO tips in our <a href=\"https:\/\/accessily.com\/blog\/local-seo-checklist-best-tips\/\">checklist<\/a> to help you take advantage of this incredibly popular shopping season and\u00a0maximize your organic traffic. <\/p>\n\n\n\n<p><strong>Check Your SEO Basics First<\/strong><\/p>\n\n\n\n<p>Don\u2019t forget to review your SEO basics, and optimize your website pages accordingly. Review your <a class=\"rank-math-link\" href=\"https:\/\/accessily.com\/blog\/the-complete-guide-to-technical-seo-in-2020\/\">technical SEO <\/a>foundation which includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Resolving the 404 error (page not found) for you deleted or broken pages.<\/li>\n\n\n\n<li>Fixing the 301 redirects on lost landing pages and broken links. 301 redirects pass 90-99% of link equity to redirected pages.&nbsp;<\/li>\n\n\n\n<li>Optimizing page speed.<\/li>\n\n\n\n<li>Making sure that the servers can handle the high load traffic. <\/li>\n\n\n\n<li>Making sure your website is mobile-friendly<\/li>\n<\/ul>\n\n\n\n<p>With these basics in place, you will have a strong foundation to focus on holiday SEO and gaining Black Friday Traffic. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"identify-relevant-keywords-for-the-holidays\">Identify Relevant Keywords for the Holidays<\/h4>\n\n\n\n<p>There are a number of tools that can help you create a list of relevant Black Friday- and Cyber Monday-related keywords to target. <\/p>\n\n\n\n<p>For instance, Google\u2019s Keyword Planner allows you to segment keywords by month, which can be useful for identifying high-volume keywords during the holiday season. <\/p>\n\n\n\n<p>It\u2019s just as important to target relevant keywords during the holiday season as it is during the rest of the year; however, with the increased traffic that comes along with the holidays, one could argue that it\u2019s more important during this time.<\/p>\n\n\n\n<p>Here are some tools that can be useful during your keyword research:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/moz.com\/explorer\" target=\"_blank\">Moz Keyword Explorer<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\">Ahrefs Keyword Explorer<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong> Create a Holiday Landing Page<\/strong> <\/h4>\n\n\n\n<p>A holiday landing page provides a home for all festive specific keywords and is a great place to put a festive Call To Action (CTA). This landing page will serve as a funnel for all holiday traffic and lead to more sales. <\/p>\n\n\n\n<p>In addition, it is a great way to show all offers and product announcements in one place, since consumers are expecting holiday discounts when they buy. <\/p>\n\n\n\n<p>Overall, a holiday landing page is a great way to get targeted black friday traffic. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Have a Festive URL for Holiday Landing Pages<\/h3>\n\n\n\n<p>URLs are very important signals of information to search engines and consumers, so when you are developing a holiday landing page, it is important to create an optimized URL.<\/p>\n\n\n\n<p>Things you need to keep in mind while building URLs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remove stopping keywords [e.g., you, with, for, etc.]<\/li>\n\n\n\n<li>Use relevant holiday-specific keywords.<\/li>\n\n\n\n<li>The URLs should be readable [e.g. use abc.com\/festive\/increase-holiday-season-sale-2019 instead of abc.com\/?%1234]<\/li>\n\n\n\n<li>Don\u2019t forget to use hyphens [-] instead of underscores [ _ ]<\/li>\n\n\n\n<li>Match your URLs and titles with other sites.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create Holiday-Themed Content<\/strong><\/h4>\n\n\n\n<p>Content is king, especially during the holiday season and especially for black friday traffic generation.  <\/p>\n\n\n\n<p>So, leverage creative content during the festive season. You can write how your online store can help in making the festivals more special, or you can share customer celebration stories, provide gift ideas or donate for the well-being of others and encourage your readers for it on festive days.&nbsp;<\/p>\n\n\n\n<p>Generate content about the holidays that is memorable and fits your brand voice. Find out the trending content that best suits your industry this year by looking up at the seasonal keywords on&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a>&nbsp;and turning to&nbsp;<a href=\"https:\/\/buzzsumo.com\/\">Buzzsumo<\/a>.<\/p>\n\n\n\n<p>Things you need to keep in your mind for a good content marketing strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The keyword density of the focused keyphrase should be 3-5%.<\/li>\n\n\n\n<li>Create long-form engaging festive content for your audience.<\/li>\n\n\n\n<li>Add videos, infographics, slides, GIFs to your content to make it memorable for your audience.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Optimize Existing Content <\/strong>for Holidays<\/h4>\n\n\n\n<p>You might already have well-performing blog posts or well-ranking landing pages from the previous year\u2019s festive season. This is a perfect opportunity to funnel Black Friday Traffic in 2024. <\/p>\n\n\n\n<p>Well! Why not update the existing content, and make it fresh for the coming festive sales instead of creating brand new content?<\/p>\n\n\n\n<p>Updating or optimizing existing content helps in two major ways. Firstly this content that is already online has built up some <a class=\"rank-math-link\" href=\"https:\/\/accessily.com\/blog\/page-authority-vs-domain-authority-and-how-to-increase-both\/\">domain authority<\/a> making it easier to rank highly on search from the get-go. Secondly, updating content is easier and quicker to implement than writing new content, which will save you time in preparing for the holiday influx.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Focus on <strong> Link-Building<\/strong> for Holiday Pages<\/h4>\n\n\n\n<p>Link building or backlinking is a strategic way of bringing traffic to your website and it is very important for improving SEO before the holidays since holiday keywords are very competitive. Holiday keywords are essential for Black Friday traffic. <\/p>\n\n\n\n<p>The anchor text you use when building backlinks is important to your success, you should aim to have anchor text that is specific to the holidays and your identified keywords, such as,&nbsp;<em>Black Friday deals<\/em>,&nbsp;<em>Christmas best gifts<\/em>,&nbsp;<em>Cyber Monday best offers<\/em>. <\/p>\n\n\n\n<p>Try the following to get started holiday link building:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guest Post using holiday keywords<\/li>\n\n\n\n<li>Publish Press Release (PR) for new product releases during the holiday season.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday Traffic 2024: <strong>Take-Aways<\/strong><\/h2>\n\n\n\n<p>With this year&#8217;s unprecedented amount of online spending, it\u2019s best to start preparing ahead of time for holiday sales.  It\u2019s never too early to begin preparing and every little bit helps. Black Friday traffic is not something you want to miss out on and with this guide you can definitely get a lot! <\/p>\n\n\n\n<p>To review, here\u2019s a <a href=\"https:\/\/accessily.com\/blog\/local-seo-checklist-best-tips\/\">checklist<\/a> of things you can do now to prepare your site for the holidays.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Check your SEO Basics First <\/li>\n\n\n\n<li>Identify relevant holiday season keywords<\/li>\n\n\n\n<li>Create a holiday landing page <\/li>\n\n\n\n<li>Have an Optimized URL for you Holiday Landing Page<\/li>\n\n\n\n<li>Create Holiday-Themed Content <\/li>\n\n\n\n<li>Optimize Existing Content for the Holidays <\/li>\n\n\n\n<li>Focus on link building for Holiday Pages <\/li>\n<\/ol>\n\n\n\n<p>There are many steps you can take to improve your site\u2019s organic rankings during the holiday season. We hope these&nbsp;holiday&nbsp;SEO tips&nbsp;have given you some ideas on how you can make the most of this high-spending period. With the right strategy, the holiday season can be the most successful time of year for all types of businesses. Black Fridy<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Get Black Friday Traffic 2024! The holiday season is always a peak time for sales in our gift-giving culture, but<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":2082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[],"class_list":["post-651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-seo"],"_links":{"self":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/comments?post=651"}],"version-history":[{"count":8,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/651\/revisions"}],"predecessor-version":[{"id":2694,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/651\/revisions\/2694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media\/2082"}],"wp:attachment":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media?parent=651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/categories?post=651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/tags?post=651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}