{"id":66,"date":"2025-12-28T20:20:08","date_gmt":"2025-12-28T18:20:08","guid":{"rendered":"https:\/\/accessily.com\/blog\/?p=66"},"modified":"2025-12-28T20:20:08","modified_gmt":"2025-12-28T18:20:08","slug":"paid-guest-posts-how-it-can-grow-your-business","status":"publish","type":"post","link":"https:\/\/accessily.com\/blog\/paid-guest-posts-how-it-can-grow-your-business\/","title":{"rendered":"Paid Guest Posts &#038; How It Can Grow Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/accessily.com\/blog\/paid-guest-posts-how-it-can-grow-your-business\/#What_is_Paid_Guest_Posts\" title=\"What is Paid Guest Posts?\">What is Paid Guest Posts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/accessily.com\/blog\/paid-guest-posts-how-it-can-grow-your-business\/#Why_Should_I_Choose_Guest_Posting_Advertisement\" title=\"Why Should I Choose Guest Posting Advertisement?\">Why Should I Choose Guest Posting Advertisement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/accessily.com\/blog\/paid-guest-posts-how-it-can-grow-your-business\/#How_Paid_Guest_Posts_Can_Grow_Your_Business\" title=\"How Paid Guest Posts Can Grow Your Business?\">How Paid Guest Posts Can Grow Your Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/accessily.com\/blog\/paid-guest-posts-how-it-can-grow-your-business\/#Where_I_Can_Find_Paid_Guest_Posts_Opportunities\" title=\"Where I Can Find Paid Guest Posts Opportunities?\">Where I Can Find Paid Guest Posts Opportunities?<\/a><\/li><\/ul><\/nav><\/div>\n<p>Recruit new customers and users of our website is not an easy task.<br \/>\nThe Internet offers lots of <a href=\"https:\/\/accessily.com\/blog\/marketing-channels-for-low-ltv-customers\/\">advertising channels<\/a> in a variety of variations and the task of choice is getting harder and harder.<\/p>\n<p><!--more--><\/p>\n<p>In this blog post, I will tell you about an old advertising method that made a real comeback from newspapers\u00a0to the online world and competing with the biggest advertising channels like Facebook and Google.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-68\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2018\/11\/analytics-chart-data-97080-1024x708.jpg\" alt=\"get new customers using guest posting\" width=\"525\" height=\"363\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2018\/11\/analytics-chart-data-97080-1024x708.jpg 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2018\/11\/analytics-chart-data-97080-300x207.jpg 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2018\/11\/analytics-chart-data-97080-768x531.jpg 768w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Paid_Guest_Posts\"><\/span>What is Paid Guest Posts?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Paid guest posts attract prospects and transform prospects into customers by creating and sharing valuable free content.<\/strong><\/p>\n<p>Paid guest posts help companies <a href=\"https:\/\/accessily.com\/blog\/guest-posting-brand-awareness-tool\/\">create sustainable brand loyalty<\/a>, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead,<strong> it builds trust and rapport with the audience.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_I_Choose_Guest_Posting_Advertisement\"><\/span>Why Should I Choose Guest Posting Advertisement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertising through paid guest posts proves itself over and over and we are able to get quality customers to our business. Why? for couple of reasons.<\/p>\n<ul>\n<li><strong>In modern times consumers choose not to buy fancy commercials<br \/>\n<\/strong>You might think an advertisement you&#8217;ve done seems amazing, but 71 percent of readers say they were turned off by content that seems like a sales pitch.<\/li>\n<li><strong>Younger generations are anti-ads<br \/>\n<\/strong>Research shows that the young generation does not trust content that is offered online through advertisements and prefers to buy based on recommendations.<\/li>\n<li><strong>The numbers are against us<br \/>\n<\/strong>91% of total ad spend is viewed for less than a second. as a result, $38 billion in digital ad spend was wasted in 2017.<\/li>\n<li><strong>We are able to explain our advantages<br \/>\n<\/strong>Unlike Facebook and Google ads, in guest posts we are able to bring value to the customer and explain the benefits of our business.<\/li>\n<li>\n<div data-userway-font-size=\"14\"><strong>Targeting for a community rather than an interest<\/strong><br \/>\nWhen you focus on your advertising to a particular community you are able to get a better conversion rate and a more accurate message.<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-75\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2018\/11\/action-athletes-ball-2182-1024x576.jpg\" alt=\"guest posts vs ads\" width=\"525\" height=\"295\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2018\/11\/action-athletes-ball-2182-1024x576.jpg 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2018\/11\/action-athletes-ball-2182-300x169.jpg 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2018\/11\/action-athletes-ball-2182-768x432.jpg 768w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Paid_Guest_Posts_Can_Grow_Your_Business\"><\/span>How Paid Guest Posts Can Grow Your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertising through paid guest posts is very different from conventional advertising. I think that as a business owner we need to understand that we need to bring a real value to the reader&#8217;s audience, unlike Facebook ads.<\/p>\n<h3>Search Engine Optimization (SEO)<\/h3>\n<p>Backlinks\u00a0are also known as inbound or incoming links, and they are links to your website from another place on the internet. They are extremely useful to <a href=\"https:\/\/accessily.com\/blog\/the-complete-guide-to-understanding-serps\/\">search engines<\/a>, because they give a good indication that a website is popular.<\/p>\n<p>As for today, guest post\u00a0backlinks consider one of the <a href=\"https:\/\/accessily.com\/blog\/how-to-build-high-quality-backlinks-with-press-releases\/\">highest quality types of backlinks<\/a> there is.<\/p>\n<h3>Generate Leads \/ Sales<\/h3>\n<p>Customers read before they buy, use guest posts to help the consumer make the right decision.\u00a0<em>&#8220;The average person consumes 11.4 pieces of content before making a purchasing decision.&#8221;<\/em><\/p>\n<h3 data-userway-font-size=\"18\">Brand awareness and visibility<\/h3>\n<div class=\"single-service d-flex flex-row pb-30\" data-userway-font-size=\"14\">\n<div class=\"desc\" data-userway-font-size=\"14\">\n<p data-userway-font-size=\"14\">Meaningful brands outperformed other companies by 206 percent in the stock market between 2006 and 2016. And customers are willing to pay more for meaningful brands; according to Havas Group, \u201cmeaningfulness\u201d in brand marketing can increase wallet share up to nine times.<\/p>\n<\/div>\n<\/div>\n<div class=\"icon\" data-userway-font-size=\"14\"><\/div>\n<div data-userway-font-size=\"14\"><\/div>\n<h2 data-userway-font-size=\"14\"><span class=\"ez-toc-section\" id=\"Where_I_Can_Find_Paid_Guest_Posts_Opportunities\"><\/span>Where I Can Find Paid Guest Posts Opportunities?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/accessily.com\/marketplace\/guest-post.html\">Buy Guest Posts<\/a> Via Accessily Guest Posts Marketplace<br \/>\n<a href=\"https:\/\/accessily.com\/sell.html\">Sell Guest Posts<\/a> On Accessily<br \/>\n<a href=\"https:\/\/accessily.com\/blog\/how-to-submit-a-guest-post\/\">How To Submit a Guest Post<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Recruit new customers and users of our website is not an easy task. The Internet offers lots of advertising channels<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":67,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,9],"tags":[11,17,16,3,12],"class_list":["post-66","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-seo","tag-backlinks","tag-paid-guest-blogging","tag-paid-guest-posts","tag-seo","tag-seo-link-building"],"_links":{"self":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":4,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"predecessor-version":[{"id":2554,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/66\/revisions\/2554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media\/67"}],"wp:attachment":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}