{"id":710,"date":"2025-02-27T20:17:19","date_gmt":"2025-02-27T18:17:19","guid":{"rendered":"https:\/\/accessily.com\/blog\/?p=710"},"modified":"2025-02-27T20:17:19","modified_gmt":"2025-02-27T18:17:19","slug":"major-seo-trends-to-look-out-for","status":"publish","type":"post","link":"https:\/\/accessily.com\/blog\/major-seo-trends-to-look-out-for\/","title":{"rendered":"2024 SEO: 3 Effective SEO Trends to Look Out for"},"content":{"rendered":"\n<p>SEO is an amazing strategy for increasing organic traffic to your website, but it is not a set it and forget it situation. In order to succeed in 2024 SEO, you must constantly be aware of the updates to search engines and the latest areas of online growth and interest. In this post, we will discuss 3 of the major trends that will help you dominate SEO in 2024.  These three major trends are: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizing for the Google Core Web Vitals <\/li>\n\n\n\n<li>Optimizing for Google Passages<\/li>\n\n\n\n<li>Optimizing for Voice Search<\/li>\n<\/ul>\n\n\n\n<p>These three areas are the latest and least competitive SEO topics and will definitely be trending in 2024, so get ahead by learning all about them here.  2024 SEO, let&#8217;s go! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-rdne-stock-project-6224718-1024x683.jpg\" alt=\"\" class=\"wp-image-2107\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-rdne-stock-project-6224718-1024x683.jpg 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-rdne-stock-project-6224718-300x200.jpg 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-rdne-stock-project-6224718-768x512.jpg 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-rdne-stock-project-6224718-1536x1024.jpg 1536w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2024\/02\/pexels-rdne-stock-project-6224718-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2024 SEO: Optimizing for the Google Core Web Vitals<\/h3>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">What Are Core Web Vitals?<\/h4>\n\n\n\n<p>Core Web Vitals are a set of specific factors that Google considers important in a webpage\u2019s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.<\/p>\n\n\n\n<p>In short, Core Web Vitals are a subset of factors that will be part of Google\u2019s \u201cpage experience\u201d score (basically, Google\u2019s way of sizing up your page\u2019s overall UX).<\/p>\n\n\n\n<p>You can find your site\u2019s Core Web Vitals data in the \u201cenhancements\u201d section of your&nbsp;<a href=\"https:\/\/backlinko.com\/google-search-console\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a>&nbsp;account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why Are Core Web Vitals Important?<\/h4>\n\n\n\n<p>Core vitals are essential for 2024 SEO. Google plans to make page experience\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webmasters.googleblog.com\/2020\/05\/evaluating-page-experience.html\" target=\"_blank\">an official Google ranking factor<\/a>.<\/p>\n\n\n\n<p>Page experience will be a mishmash of factors that Google considers important for user experience, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HTTPS<\/li>\n\n\n\n<li><a href=\"https:\/\/accessily.com\/blog\/top-ten-mobile-seo-tips-going-into-2021\/\" class=\"rank-math-link\">Mobile-friendliness<\/a><\/li>\n\n\n\n<li>Lack of interstitial pop-ups<\/li>\n<\/ul>\n\n\n\n<p>Core Web Vitals will be a very important part of the page experience score and thus of a website&#8217;s overall ranking.  Let&#8217;s go over the main three elements of Core Web Vitals and how to improve them for 2024. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"largest-contentful-paint\">Largest Contentful Paint (LCP)<\/h4>\n\n\n\n<p>LCP is how long it takes a page to load from the point of view of an actual user.<\/p>\n\n\n\n<p>Basically: it is the time from clicking on a link to seeing most of the on-page content. <\/p>\n\n\n\n<p>LCP is different from other page speed measurements because it is the most relevant to the actual user experience, and shows how fast a user is actually able to see and interact with your page.<\/p>\n\n\n\n<p>You can check your LCP score using&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> or using Google search console. Google search console provides more details including a three-level scale for LCP. <\/p>\n\n\n\n<p>These tips will help you speed up your LCP:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remove any unnecessarily third-party scripts<\/li>\n\n\n\n<li>Upgrade your web host<\/li>\n\n\n\n<li>Compress Large Images<\/li>\n\n\n\n<li>Remove large page elements that are slowing you down<\/li>\n\n\n\n<li>Minify your CSS<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"first-input-delay\">First Input Delay (FID)<\/h4>\n\n\n\n<p>Now let&#8217;s dive into the second major core web vital:  First Input Delay.<\/p>\n\n\n\n<p> FID measures: the time it takes for a user to actually interact with your page.<\/p>\n\n\n\n<p>Examples of interactions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing an option from a menu<\/li>\n\n\n\n<li>Clicking on a link in the site\u2019s navigation<\/li>\n\n\n\n<li>Entering your email into a field<\/li>\n\n\n\n<li>Opening up \u201caccordion text\u201d on mobile devices<\/li>\n<\/ul>\n\n\n\n<p>Google considers FID important&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/web.dev\/fid\/\" target=\"_blank\">because it takes into account how real-life users interact with websites<\/a>.<\/p>\n\n\n\n<p>FID technically measures how long it takes something to happen on a page, which makes it similar to a page speed score, but it measures how long it takes for a user to actually click something. <\/p>\n\n\n\n<p>These are the best tips to improve your FID score: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimize JavaScript<\/li>\n\n\n\n<li>Remove any non-critical third-party scripts<\/li>\n\n\n\n<li>Use a browser cache:&nbsp;This helps load content on your page faster.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"culmulative-layout-shift\">Cumulative Layout Shift (CLS)<\/h4>\n\n\n\n<p>Cumulative Layout Shift (CLS) is how stable a page is as it loads (aka \u201cvisual stability\u201d).<\/p>\n\n\n\n<p>Basically: if elements on your page move around as the page loads, then you\u2019ve got a high CLS. In this case you want a low CLS, because the more stable the screen is during loading the better the user experience is. <\/p>\n\n\n\n<p>Here are some simple things you can do to minimize CLS.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use set size attribute dimensions for any media (video, images, GIFs, infographics etc.)<\/li>\n\n\n\n<li>Make sure ad elements have specific space on the website.<\/li>\n\n\n\n<li>Add new UI elements lower on the website <\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2024 SEO: Optimizing for Google Passages<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-baarast-project-12454123-1024x680.jpg\" alt=\"\" class=\"wp-image-1485\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-baarast-project-12454123-1024x680.jpg 1024w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-baarast-project-12454123-300x199.jpg 300w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-baarast-project-12454123-768x510.jpg 768w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-baarast-project-12454123-1536x1021.jpg 1536w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/pexels-baarast-project-12454123-2048x1361.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>In October&nbsp;<a href=\"https:\/\/blog.google\/products\/search\/search-on\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google announced<\/a>&nbsp;a new search technology called \u201cPassages\u201d.<\/p>\n\n\n\n<p>This feature allows Google to rank specific sections of a page (\u201ca passage\u201d) independently.<\/p>\n\n\n\n<p>This feature is going to affect 7% of all searches, which is huge! <\/p>\n\n\n\n<p>Let\u2019s see how to optimize for this new Google ranking factor.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">How Google Passage Ranking Works<\/h4>\n\n\n\n<p>Passages allow Google to rank specific, relevant passages from a specific page, not just the page itself.<\/p>\n\n\n\n<p>They\u2019ll now also size up the relevancy of a specific section of that page.<\/p>\n\n\n\n<p>That said, Google has made it clear that they will still evaluate entire pages.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So backlinks, on-page SEO, UX signals, and Google\u2019s other page-level ranking factors will still apply.<\/p>\n\n\n\n<p>The only difference is that a single page now has more chances to rank. That is, assuming the page is optimized and organized.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Organize Your Content Into Discrete Sections<\/h4>\n\n\n\n<p>Yes, Google will rank passages of your page semi-independently. However, Google can&#8217;t do this if your content is just one long block of text.<\/p>\n\n\n\n<p> This means your content needs to be divided up into dedicated sections so that crawlers can rank the passages based on the specific topics and subtopics. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Increase Long-Form Content<\/h4>\n\n\n\n<p>The downside of long-form content USED to be that you could sometimes get beat by a more focused page.<\/p>\n\n\n\n<p>For example, let\u2019s say you had a section on your page about writing blog post intros.<\/p>\n\n\n\n<p>And someone else had&nbsp;<strong>an entire page<\/strong>&nbsp;dedicated to writing post intros.<\/p>\n\n\n\n<p>Well, in some cases Google would rank the entire page about post intros over you.<\/p>\n\n\n\n<p>That\u2019s because your competitor\u2019s page was 100% about that topic. And to Google, that page could be a better UX for someone looking to write better introductions.<\/p>\n\n\n\n<p>But that\u2019s about to change.<\/p>\n\n\n\n<p>Today, Google can parse a single piece of long-form content into 5, 10, or even 100 unique passages.<\/p>\n\n\n\n<p>And each one has a good shot of ranking in Google.<\/p>\n\n\n\n<p>So yeah, long-form content already had&nbsp;a rankings edge&nbsp;in the SERPs.<\/p>\n\n\n\n<p>And&nbsp;for generating backlinks and social shares.<\/p>\n\n\n\n<p>Now that Google can divide up a single page into distinct passages, you can expect long-form content to work even better for SEO in 2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2024 SEO: Optimizing for Voice Search <\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"602\" height=\"367\" src=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/1_eUmgdiN0JQfV2NiCAk3NUg.png\" alt=\"\" class=\"wp-image-1486\" srcset=\"https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/1_eUmgdiN0JQfV2NiCAk3NUg.png 602w, https:\/\/accessily.com\/blog\/wp-content\/uploads\/2022\/09\/1_eUmgdiN0JQfV2NiCAk3NUg-300x183.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption class=\"wp-element-caption\">2024 SEO<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Why Optimizing for Voice Search in 2024 is a Good Idea<\/strong><br>There\u00a0are\u00a0tons of people out there doing voice searches, on\u00a0their smartphones and smart home devices, and this way of searching is trending upward because of its ease and the increase in devices made for it.\u00a0\u00a0<\/p>\n\n\n\n<p>Here are the two main reasons Voice Search is so useful<\/p>\n\n\n\n<p><em>People Use Voice Search to Ask for Directions<\/em>: <br><a rel=\"noreferrer noopener\" href=\"https:\/\/flashy-mail.com\/l\/172\/6567\/0\/0004d64c71bb387b0eb72e1ae5f8591c\/812cbda435f8d6d0abdbff8e66a0f6e7\" target=\"_blank\">40%<\/a>&nbsp;of adults use voice search to ask for directions. This means that you can generate a lot of traffic to a&nbsp;physical store from strong local SEO that is optimized for voice search.<br><\/p>\n\n\n\n<p><em>Voice Search Leads People to Discover Your Brand<\/em>: <br>Voice can help you increase your list of followers and increase your leads. For instance, let\u2019s say people address their voice assistant with questions like, \u201cHow to write a blog.\u201dIf you\u2019re the featured rich snippet for that keyword, the assistant will read them your content, and if they like it, they\u2019ll follow you and you\u2019ll grow your leads.&nbsp;<\/p>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>2024 SEO: <strong>How to Optimize for Voice Search: 3 Top Tips\u00a0to Implement<\/strong><br><\/p>\n\n\n\n<p><em>Register for Google My Business<\/em> Registering for Google My Business&nbsp;allows Google to confirm the authenticity of your business. This means it\u2019ll more likely bring up your name in a voice search. The great news? Google My Business is free and super easy to use.&nbsp;<br><\/p>\n\n\n\n<p><em>Optimize Your Site for Mobile<\/em> Chances are, you won\u2019t be doing a voice search on your desktop so people who find your website through voice search will likely be on their mobile devices.&nbsp;To make sure they love your site,&nbsp;optimize it for mobile. This is as easy as: Making sure your buttons aren\u2019t too small to be seen comfortably on a mobile device. Going for&nbsp;mobile-friendly plugins. Optimizing your site so it loads in under 3 seconds.<\/p>\n\n\n\n<p><em>Get into Google\u2019s Featured Snippets<\/em><br>This isn\u2019t an easy task, but it\u2019s the #1 reason you\u2019ll be featured in a voice search. To get a bigger chance of getting into Google\u2019s&nbsp;<a href=\"https:\/\/flashy-mail.com\/l\/172\/6567\/0\/0004d64c71bb387b0eb72e1ae5f8591c\/b2479411ac0f807fb56af48e860636de\">featured snippets<\/a>, work on answering relevant question keywords briefly and directly.&nbsp;<\/p>\n\n\n\n<p>Voice search is the fastest-growing change in search trends and it is\u00a0important to your SEO strategy in 2024, especially as it gets more popular. Implement these tips to help you bring in more leads through voice search optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2024 SEO Take-Aways: <\/h3>\n\n\n\n<p>These three topics will help you prepare for an amazing year of SEO in 2024. Make sure you make a plan to address each of the new issues so that your website is updated with the latest best practices for 2024.  2024 SEO success is coming! <\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>SEO is an amazing strategy for increasing organic traffic to your website, but it is not a set it and<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":2107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":8,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"predecessor-version":[{"id":2699,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/posts\/710\/revisions\/2699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media\/2107"}],"wp:attachment":[{"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accessily.com\/blog\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}