Why you should use a Bing SERP checker tool
Bing is the second most used search engine with ~2.5% world searches and >12% searches made from desktop in the US. Bing is SEO-friendly, less competitive than google, but way more complicated to be scraped. As for SEO factors, Bing takes into consideration more than 1000 signals to rank websites on search engine result pages.
GeoRanker’s Bing SERP Checker tool will show you up to 100 results that Bing returns for any keyword in any location.
Bing should be part of every SEO campaign, as it’s way easier to be targeted, especially for people interested in the US market. In fact. Bing is the default search engine for Microsoft’s Internet Explorer. Therefore, rank tracking is one of the most important intermediary KPIs that can be followed and trusted. Our Bing Rank Checker tool retrieves the exact position your website has for a specific keyword in a specific location. Rank Tracking on Bing means to measure the evolution of your keyword positions during a specific period of time.
Bing SERP checker – Competitor Research
Bing SERP also contain various features as related searches, news, images, extended Wikipedia and others, making rank checking on Bing as complex as for Google. Bing SERP checker allows users to have a bigger perspective on the entire market; discover your Bing Competitors, discover opportunities for backlinking and blog posts, keyword research and suggestions and many others. Nowadays, it’s essential to watch and analyze the entire industry picture with a Bing SERP checker. SEO Rankings on Bing need to be compared with competitors, which can be easily defined as the ones who rank higher than you for the Bing keywords you target. You can easily build reports and stats based on the data provided by our Bing SERP Checker, and then start to put more efforts in the SEO activities and opportunities on Bing Search Engine.
Bing Local Rank Checker – Localization on Bing Search
As for Google, people see different results in different regions when entering the same keyword in the Bing search bar. Furthermore, the competitive landscape also depends on the search market that you target, as Bing search also has a language input, very similar to Google’s. If your target is reaching people from other countries or regions, Bing Rankings have to be tracked for those specific regions. Our local Rank Checker in Bing Rank Tracker helps you get keywords positions based on the region and language you want.
How to improve your keyword positions on Bing
Same SEO practices for Google apply to Bing as well, so, normally, if you rank high on Google, you are going to have some good keyword positions on Bing as well. Obviously, there are few differences in the search algorithms, especially regarding the way they consider some factors. If you do rank checking on both, the SERP (Search Engine Result Pages) will have significant differences. Best thing about Bing is that they are more transparent about their ranking factors and they provide actionable insights and tips about how to optimize your website for obtaining better keyword positions.
1. Sign up to Bing Webmaster Tools
Signing up to Bing Webmaster Tools provides you with multiple tools that can help you set up your website for Bing. The analytical tools and reports are also provided by these tools and help you understand how your website is indexed, which are the keywords you rank for, what are your backlinks. Using these tools you can easily diagnose the problems you have, and once settled, you can easily obtain better keyword rankings on Bing.
2. Submit URLs manually to Bing
As Google, Bing also automatically indexes your content, but, for speed, you can submit up to 10,000 URLs to Bing search each day via the Bing Webmaster Tools. The URLs are going to be prioritized for crawling and indexing, while your website is sending a strong signal to Bing. You can easily follow the speed of Bing Indexing with our Bing Rank Tracker, following the evolution of your keyword rankings from a day to another.
3. Use exact-match Keywords
If Google trends show that long-tail keywords are the thing in the past few years, Bing still relies on more exact match-keywords. When doing SEO for Bing, you should also take into consideration that the number of searches for Bing is incomparable smaller than Google’s, so focusing on one keyword per page with Bing will help you obtain better keyword positions.
4. Use keyword-rich anchor texts
Bing considers backlinks as an important ranking factor only if they come from relevant websites, but they seem to give more importance to the backlinks. Also, they give more importance to the anchor text keywords, making using exact match anchor text way more important. If GeoRanker plans to rank for Bing Rank Checker or Bing Local Rank Tracker, the anchor texts have to contain exactly these groups of keywords.
5. Increase social signals
Bing Search declared that signals from social media platforms play a very important role in their ranking algorithm. As Bing states, positive social signals impact the keyword positions of your website.