Analytics are super important for any website. They help you to gauge your web traffic and give you insights into how you can improve your website.
Without analytics, you won’t know how your audience reacts towards your content. It lets you draft a more tailored and personalized content for the visitors.
Whenever we talk about web analytics, the first thing that comes to mind is Google Analytics.
Google Analytics is the most widely used web analytics tool in the world installed on over 10 million websites. Furthermore, it is also used by 64% of the 500 Top Retailers in the American Market. Google Analytics has a huge share of market (82%).
The numbers clearly show that Google Analytics is the big dog of the web analytics world, but it’s a little difficult to use and you need to share a ton of data with the Google corporation. If that’s something that you’re not too comfortable with, then you’ll have to look for alternatives.
In this article, we’ll be listing down the top 7 alternatives to Google Analytics that we think can help you with whatever you need. So, if you are looking for Google analytics alternatives that have an easier process then your wait is over. Let’s jump right into it.
1. Kissmetrics
Kissmetrics is a customer centric analytics program, rather than just focusing on page views only. Kissmetrics allows you to learn and know your customers. It does so by letting you know what activities the customers do on your website.
Kissmetrics makes it easy for you to track their journey across your website by letting you see their actions and the navigation pattern they follow on your site.
This great alternative also lets you identify your customers to help you engage with them better and have a much clearer and open relationship with them. Furthermore, it helps you choose what kind of data you want to see. That’s a liberty that as a Google Analytics user, you don’t get.
Kissmetrics also runs well with the sales and the email marketing of your company, helping you get bigger profits.
2. Woopra
Woopra is very similar to Kissmetrics. From the moment a visitor enters your site, Woopra starts monitoring the user until they leave. Woopra is also responsible for segmenting your data, creating reports and performing segmentation based on behaviors as well.
Additionally, it also gives you features like Customer Relationship Management and live chat and has API to integrate with external third-party software as well.
3. SE Ranking
SE Ranking is another effective tool for web analysis, but it focuses on SEO. It lets you track your keywords, track your search engine ranking, research new keywords, etc.
It even comes packed with features like YouTube ranking, social media ranking, and historical data.
Its interface is easy to use and allows you to get the data that you need.
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4. Matomo (Formerly Piwik)
If your organization needs 100% data ownership of your analytics and you need user privacy, check out Matomo. Its unique approach gives the power to you, while still providing you with awesome data. And it’s open source!
It has heatmaps, A/B testing, form analytics, and more.
A little technical knowledge is important for tool because Matomo will have to be installed on your server. Their technical support team is always there for any support and help though, so don’t be intimidated.
5. Chartbeat
Chartbeat is another amazing alternative to Google Analytics with a focus on content. The layout of this tool is really easy to understand due to its simplicity. It allows you to filter different user metrics and helps you to find your most valuable and interested readers.
In-depth reviews and analysis are also offered by this simple, yet extremely useful software.
6. LeadFeeder
LeadFeeder is basically an integration tool which connects your sales with the analysis gathered from your web and in turn establishes important, in-detail information related to your potential leads.
This software however is more of an add-on to Google Analytics rather than an alternative. You need to connect it with Google Analytics before you can start using it.
LeadFeeder’s value is in its sales integration feature. The information is in such detail that you can see what businesses are visiting your website, what are they looking at and interacting with and how can you contact them.
LeadFeeder also allows incorporation with many different CRM tools which can help your business to have a good relationship with your clients and to reinforce your sales and profits.
7. Clicky
This small-scale yet extremely useful tool is also a great alternative for your usage. Clicky lets you easily monitor your website’s traffic and analyze your user’s behaviors in real-time.
What’s unique about this tool is the heat maps that it provides as a form of a visualization to your visitor’s mouse activity. Clicky gets its name from this feature.
This tool provides you with detailed insights and visitor’s data that Google Analytics simply can’t provide.
Conclusion
Growing businesses require more professional tools to ensure their growth. All the web analytics tool mentioned above are designed to help your business get better data and insights into your customers.
Although Google Analytics might be dominating the market, these newcomers are providing services that Google Analytics doesn’t have. If you’re looking for an alternative to Google Analytics, these are excellent options.