Backlinks – Accessily Blog

How to Scale Your Link Building Strategy in 2023

One of the most significant challenges in SEO is scale link building & measuring the effectiveness of the backlinks.

Backlinks are extremely valuable for SEO because they represent a “vote of confidence” from one site to another.

Scaling link building is tricky in competitive industries, especially when you’re up against big brands who may be generating far more links than you each month. Just building enough links to keep up with them — let alone outpace them — can be difficult.

Of course, link building is becoming less a numbers game (and has been for a long time). Still, the truth is that you’re likely to need a good volume of links in order to compete.

In the next blog post, we will go through all the possible strategies to scale your link-building efforts in a natural way and also will share with you how to use the Accessily platform and get hundreds of high-quality backlinks in a matter of hours.

What is a backlink?

In short, A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

How many links do you need to rank on the first page of Google

There’s no magic answer here that’ll make Google suddenly rank your web page over another page. That said, in order for Google to consider you a contender with the results listed on page one, you need to make sure you get around the same number of links that the results ranking on page one already have.

Knowing how many links these highly ranked pages have will give you a baseline target for how many links you’ll need.

In order to examine how many links you need to be in the first place, you must calculate the average of the links of each of the results from the first page. You can use Moz tool, Ahrefs, or Semrush.

Once you figure out how many links your content should have in order to compete in search, you might be thinking to yourself, “How do I identify which piece of content should contain all those links?” Again, you’ll look to the top 10 results in search for the same broad topic. Click in to each URL and skim through the content. Ask yourself questions like:

What are the common themes and elements you see on these pages?
What commonalities do you see in the information itself, the words they use, the structure of the content, and the length?

In order to compete with these results in search, you need to have a piece of content that includes these same themes and elements.

Are the top results in search mostly long blog posts? Videos? Resource lists? You might be tempted to stand out by creating a piece of content that’s different and unique, but that will not serve you well with SEO. When it comes to SEO, doing what others that are ranking well are doing is generally the way to go.

How to get people to link to your website

Over the last few years getting other websites to link to your website at scale has been getting more and more difficult. These days, when people like a piece of content you’ve written, they’re more likely to share it on social media than they are to link to it from their blog. That’s why it’s more important now than ever before to proactively build backlinks in order to give an initial push and gain momentum.

Backlinks to a post not only help that specific post rank better in search engines but also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.

If you want great backlinks in the modern SEO world, you need great content.

It’s as simple as that.

5 Most Scalable Link Building Strategies

1. People have and will always love list posts

In an in-depth study of over 220,000 articles, Fractl and BuzzStream found that list posts were the most shareable.

These results confirmed an earlier analysis by Buzzsumo and Okdork of 100 million articles. List posts were only beaten by infographics:

Why people love list posts: Despite the fact that a lot of people complain about having to read “just another list post,” list posts remain one of the most popular content types. That’s because lists have a few key things going for them:

they make a specific promise: a reader knows how much attention they’ll have to spend on the article
they are scannable: almost all readers scan articles. Since each list item is usually a subheader, it’s easy to get the gist of an article quickly.
they invoke curiosity: it’s almost like a test. Can you guess the X ways to do something? Sure, you probably know one or two off the top of your head, but that leaves a big curiosity gap that you want to fill.

list posts are great for you as a content creator is that they are among the cheapest to make. As you’ll see with some of the other content types, it’s not uncommon to spend thousands of dollars to create content that attracts a ton of links. It’s rare for a list post to cost much more than a few hundred (in expensive cases).

2. Go beyond expectations with guides

Before you get too excited, I need to give you a quick reality check.

Creating a guide of this level is not easy.

It will either take you several (possibly over a hundred) hours to create or it will cost you thousands of dollars to have someone else create it for you. If you cut corners, you won’t get the same type of results as shown above.

From a long-term perspective, I think the ROI on these guides is fantastic. It works out to under $20 per link, and the guides drive a ton of traffic and considerably increase the value of your personal brand.

3. Make a work of web art (aka infographics)

Infographics are currently the most viral type of content you can produce. When they were a novelty, they used to go viral fast because people were fascinated by infographics. Today, you’ll have to produce a higher quality one for it to get traction.

4. Make an influencer look amazing

Although it’s just a single link, it’s an extremely high-quality one. In addition, it would get you exposure to thousands of people in your niche, many of whom may link to you in forums or social media discussions or blogs of their own. That one link will likely turn into several more.

When done right, this strategy will lead to links over 50% of the time. Just make sure you follow the influencer’s advice as intended and get a great result before sharing.

The bigger the influencer you target, the higher quality the link will be, but the more work will be needed to impress the influencer.

Alternatively, targeting a slightly less popular blogger can be a good thing because they’re more likely to link to you multiple times in the future as they don’t have a ton of other successful examples.

5. Stats will drive the future

Good bloggers love stats and will link to a source when they use a particular statistic in their content.

If you collect a ton of stats on different topics in your niche, they will often link to your page as a reference (on top of the original research studies).

For example, in a health niche, you could create stats for things like:

junk food consumption in 2016
average amount of protein in diets of different countries
number of vegans in 2016 (or over the years)
average minutes of exercise that people get per day

Think of stats that bloggers will be looking for.

To make it even more effective, conduct original research: The real power comes when you conduct your own surveys and data analyses.

5 Types of Scalable Backlinks You Can Get Today

1. Guest post backlinks

If you know what guest posting is about, you have a fair and useful way to earn backlinks. It is writing articles or blogs to someone else’s website in exchange for a backlink. It is a decent practice where you write informative, sometimes promoting articles for your business or site, and in return, you are allowed to put one or maybe two backlinks. These types of backlinks are valuable because typically, people do a guest post on similar niche websites, which makes this type of link fair.

2. Editorial backlinks

This type of backlink is also considered high quality and can help to improve your site’s position. What are these editorial backlinks? When any journalist or big website mentions your business site, or article on their site, that’s called an editorial backlink. To get this type of link, you need to have rich quality content or have to be in a good position in your niche. That’s how similar websites will talk about you or mention you in some of their writings.

3. Webinar backlinks

If you have a business website where you often do webinars and talk about many problems in your niche, then you got a chance to get these webinar backlinks. Besides that, there are lots of bloggers available who know their field, and they also may organize webinars. These are very valuable and useful for people, so other website owners embed your webinar link to them in any article or somewhere else.

4. Acknowledgment backlinks

When people speak to any event or sponsor that event, you get acknowledgment from the organizer, and they mention you on their site by acknowledging and giving you a backlink. Here you do not need to ask for your backlinks. They usually mention you as you have made a donation to the organizer. To get this type of backlinks, you have a look around what events are going to be held in your industry.

5. Badge backlinks

Another fair and smart technique to gain quality backlinks is providing badges to your niche sites or from where you want backlinks. Giving badges to any website honoring them. You can collaborate with websites about that. When they put the badge on their site, you get a backlink from there.

Grab those backlinks

It’s tempting to email hundreds or even thousands of contacts in one go with the same outreach template. The truth is, this may work to some extent if you’re lucky but is also a surefire way to burn relationships, too. Scaling through outreach in this way is risky and will quickly reduce the quality of your work.

Scale Link Bulding With Accessily Guest Post Marketplace

What if there were a guest post marketplace that did exactly that? Meet Accessily – the better way to guest post!

Accessily provides a way to scale backlinking through guest posting. For everyone who wants to submit guest posts, this is the fastest way to get backlinks.

All you have to do is choose your category, and you will instantly see all of the sites that fit your subject matter.

Choose the sites you want, and you are good to go!

The site publishers are quick to respond within the platform and everyone’s happy that way.

Because this is a service, you will also be able to get website data, like domain authority and a traffic overview, so you know exactly what you are getting.

Can you think of a more efficient way to scale your guest post process? we didn’t 🙂

Accessily YouTube Tutorial

Link Building Strategies: 9 Methods to Build Links in 2023

One of the most important SEO strategies to rank higher in SERPs includes link building which brings authority to the site.

Backlinks are extremely valuable for SEO because they represent a “vote of confidence” from one site to another. The right SEO strategy with an implementation plan needs to be in place to succeed with this.

Link-Building Strategies VS. Tactics:

The difference between creating link-building strategies for better website SEO and listing down tactics to gain the desired result is like two sides of a coin. Creating high-quality content which is link worthy should be the strategy to get more traction from the target audience. This has to be achieved by various tactics, which we have discussed below.

1. Outreach (Guest Posts):

Link-building Outreach is an SEO strategy used to build valuable links from other websites and external publishers to a single website. The aim is to build brand awareness, enhance the website ranking on search engine results pages (SERPs), boost organic and referral traffic, grow the target audience, and increase sales. When done correctly, link-building outreach can result in creating high-quality backlinks.

Remember, the value of one high-quality link from an authority domain is much greater than several low-quality links.

Basically, in DIY guest post outreach, you do all the work of guest posts yourself from research to outreach to writing. This process is pretty in-depth and time-consuming.

First, you have to research websites in your niche or industry, with an audience that matches your target market. Then you need to evaluate whether those sites match your goals, by answering questions like:

Do they have a high enough domain authority? Do they have a high number of monthly visitors? Etc.

Once you have found these sites the work has still just begun! Then you have to find the contact information of the right person who can decide about what is posted on the site and you have to email them, again and again, in hopes of maybe getting a response.

If you do get a response then you need to negotiate the price and the content, which may or may not result in an agreement. But if all goes well at the end of this process you have a guest post on another website.

2. Guest Blogging:

Another strategy that you have likely heard for link building is guest blogging. This can help you earn mid to high-quality links back to your site.

Guest blogging is the process of writing content and publishing it on another website with a backlink to your site. It is one of the most popular link-building strategies. But you must be careful while implementing it because there is a right and a wrong way to do guest posts. You will be violating Google’s guidelines if you are guest blogging only to get backlinks to your site.

If you are worried about Google, which has warned against guest posting, it does not mean you completely eliminate it or stay away. You just have to stick to the new version of guest posting, which is all about intention.

The intent of posting for the other site should not just be to link it to your site blindly. Your approach towards the guest post should be that you write to educate the site’s readers. Look for sites sharing outside content but not advertising guest posting opportunities.

What if there were a guest post marketplace that did exactly that? Meet Accessily – the better way to guest post!

Accessily provides a way to scale backlinking through guest posting. For everyone who wants to submit guest posts, this is the fastest way to get backlinks.

All you have to do is choose your category, and you will instantly see all of the sites that fit your subject matter.

3. Broken Link Building:

One of the easiest ways to earn links is through broken link building, which involves finding broken external links on other websites and suggesting the link of your post as an alternative.

Dead links make the user experience poor, and nobody wants them on their website. You can start finding broken links on your competitor’s website. Then create your own content that could be relevant to that link. The quality of the alternative content you suggest should be high quality to get approved. Send an outreach email for broken link building to help your website’s SEO.

4. Unlinked Mentions:

You can reclaim unlinked organic mentions to your site. When a website mentions your brand name but does not link to your website, these are called online brand mentions. If a website has mentioned you by the name, they are already familiar with your business. This makes it easier to convince them to add the site’s link. Though this works mainly for more prominent brands that get a lot of press coverage, several times, you can also see results with smaller websites.

When you see a website mentioning your brand name but not linking it to your website, you can email them and ask them to give you proper credit by linking it to the relevant page. Remember, you are already halfway there. The author is familiar with your business and has already mentioned it on their website. Reaching out to them and convincing them to convert this into a link will not be that tough.

5. Link Reclamation:

Link building is not really an easy task. They are difficult to build; hence, following SEO strategies like link reclamation can help recover lost backlinks. Losing backlinks is very common. It happens all the time. If a website that used to link to your site has suddenly removed the link, there are chances that they can revive the link if you request them by reaching out.

They are aware of your brand, as it was already mentioned on their website, which can be an advantage for you. If they find your reason legit, they may be willing to revive the link again.

6. Paid Promotion for “Linkable Assets”:

As the name suggests, linkable assets are contents that are of a useful nature that automatically attracts backlinks. A few examples are animated infographics, calculators, free tools, and much more. The content shared along with these assets should also be engaging with the audience. Hence, it automatically earns links.

For example, creating beautifully animated infographics is a smart way to secure valuable backlinks. It also attracts a higher share rate, which can highlight your page and increase engagement.

An outreach program for such content can be helpful, but it is like a needle in a haystack. Other ways to get your content more attention is through paid promotions using social media platforms, such as Facebook ads, Pinterest ads, and Google AdWords.

Do not pay outrageous fees for the ads, but spending a small chunk can often be enough to attract a lot of traction if your content resonates with the target audience.

7. Steal Links from Inferior Web Pages:

The internet is filled with mediocre content. But you will still find such sites getting backlinks from many other sites just because they do not know that another site exists with higher-quality content on the same topic. Why not introduce them to your website with better content than the one they are already linking to?

You can outreach them and present them with your content and request them to link to your web page instead. This also helps them because they are directing their users to a site that offers useful information. The idea of adding a link is with the right intent; hence they will not be penalized by Google

8. Content Repurposing & Syndication:

Content repurposing for link building is a tactic that can help you save some time and repurpose the same content in different ways. For example, suppose you have an interactive animated infographic already present that you have spent a lot of time designing. In that case, you can convert it into an infographic or a video. You can submit these contents to appropriate places such as video-sharing sites, infographic directories, etc. This only means all link-building SEO strategies need not be outreach based.

9. Community Site Link-Building NLP Phrases:

Link building is not just about getting quality backlinks from top-rated websites but to get links from diversified sources. You can also build links through forums and message boards like Quora and Reddit.

Though most of these links are no-follow links, it is not bad for the site to have both follow and no-follow backlinks. Also, when there is a very popular thread on Reddit, sometimes they remove the no-follow attribute. Hence, you can always take your chances.

Another way of building links is through thoughtful comments on a relevant blog post. Again, this is mostly a no-follow link, but your content gets recognition from more people.. This can lead to you getting more backlinks from someone who has viewed this content and is willing to add the link to their website.

The Bottom Line:

There are many ways to build backlinks, but not all backlinks are equal. For example, commenting on your link under a blog post is a poor way to create a backlink because the comments with links are considered spam and soon deleted.

The backlink in such a location is also less valuable because it does not set you up as an authority on the subject at hand, which is one of the most important benefits of backlinks.

Even if you create a permanent backlink, the location of the backlink matters because having low-authority websites provide backlinks that look like spam can have a negative effect on SEO.

Though link building is hard, it is not impossible. Link building strategies and domain authority building tactics listed above can help create powerful backlinks for the site, improving the target audience engagement and SERP ranking.

100+ Websites to Submit A Guest Post Idea [Categorized]

A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.

Submit a guest post is easy and hot link-building technique on the market right now. Not only that, guest posting helps to spread the word about your brand, in turn, helping you foster a stronger brand identity.

Are Backlink Exchange Can Hurt My Website in 2023?

Backlink exchange are agreements to build mutual backlinks between two websites. A few years ago, the strategy of using ״Link Exchanges״ was very commonplace for improving a site’s search engine rankings. It is still used today to try and improve SEO (Search Engine Optimization) but it is not necessarily an effective technique and one must be careful not to inadvertently hurt their SEO using this technique.

Can Backlink Exchange Hurt My Website?

The short answer is yes. Today’s search engines are very advanced and their main goal is to deliver the most relevant results possible. Since relevancy is very important, spam links and unrealistic links are identified easily. If you exchange links with websites that are not remotely related to your site, Google or Bing Search will likely identify these actions as “unrealistic” leading to an SEO penalty that negatively impacts your search ranking.

Since relevancy is important, it makes the most sense to exchange links with websites that are in the same niche or about the same broader topic. This presents another problem though because you are exchanging links with websites that are likely competing for the same ranking positions as you. This makes it more difficult to find websites that are both relevant and interested in doing an exchange.

link building from website A to website B

Another issue with link exchanges is reliability. When you make an agreement to do a link exchange with a website it is difficult to ensure that they will provide a permanent link. In many cases, unreliable websites can post a link to your site for a very brief window and then take down the link. In fact, these websites could remove links at any time and it is very difficult to keep track of live backlinks made through these arrangements.

Lastly, exchanging links can hurt your reputation if done incorrectly. If you have a link exchange with unpopular websites that provide bad or ‘thin’ content, this will lower your website’s authority and image. This can turn off your audience and reduce future traffic.

Before diving in on how to do link building correctly, here’s are few link building mistakes to avoid:

7 Link Building Mistakes

Quantity Madness

Although it is important for your blog to be linked to many different websites, quality is still more important. In order to create as many backlinks as possible, people often go for the quantity instead of quality.

Precisely, some bloggers link their blogs to websites with

As a result, your blog is being linked to something your audience will recognize as bad. That leaves you with a backlink doing more harm than good.

To avoid making this type of a basic mistake, slow down. Revise. Choose wisely. And don’t let quantity take over quality. Choose reliable websites with valuable content and stay focused on your reputation.

Diversity in Linking

When creating backlinks, you need to ask yourself: What do I want to achieve with this?

We do realize your main goal is to get people to read your blog and to drive more traffic to it. However, that shouldn’t be the end of the story.

Some bloggers create a majority of backlinks directing towards the home page of their blog. But what about the rest? This type of mistake will only give the average reader vague knowledge about who you are and what your blog is all about.

Uninviting Anchors

When building backlinks, bloggers have to use anchors to make the links more suitable for the average reader.

This anchor needs to fit in the text but still evoke some interest among the readers and preferably make them click.

To make sure the readers click the backlinks, some bloggers opt for anchors such as CLICK FOR MORE or VISIT THIS.

However, the types of anchors are extremely uninviting because the readers feel like you’re forcing them to do something they may not want to.

Therefore, your anchors need to be a lot more subtle. Blend them in with the rest of the text, only suggesting the readers that there’s more for them to explore and learn about.

No-follow links

If your goal is to rank higher on Google or Bing Search, you need to be SEO friendly in every aspect, including your backlinks.

However, not so many people realize that building no-follow backlinks is worthless when it comes to SEO. And here’s why.

No-follow links do not allow Google to follow them and reach your blog. Only humans can do it, but not bots.

That means that these type of link won’t help you rank higher and climb the SEO ladder.

Therefore, consider building more do-follow links which are completely opposite. They allow both humans and bots to follow them and help you increase your ranking.

Being Irrelevant

You need to focus on getting the most use out of your backlinks. That includes making smart moves when it comes to finding suitable websites to link your blogs to.

If your blog is about photography, there’s no point in searching for backlinks on websites dealing with finances or agriculture.

Irrelevant websites of even high authority won’t help you build your audience.

This type of mistake is more common than it should be as bloggers forget to aim for specific websites.

How to exchange links in 2023?

It is important to say that not all link exchanges are bad. It is normal for many sites to have some reciprocal links. Just don’t overdo it. Remember to maintain natural link diversity!

If you decide to participate in a link exchange you should be looking for websites with large organic traffic, quality content, and niche relevance.

Make sure the link exchanges make sense so that they don’t result in an SEO penalty. For example, you have a company that sells animal equipment, doing a link exchange with a business of building materials wouldn’t make sense, but it would make sense if you exchanged links with a forum on Labradors.

It is usually advisable to exchange links with ‘business partners’, ‘recommendations’, or ‘partnerships’.

Link Exchange Alternative?

Guest posting is content about your site posted on another site, this can be a blog post, an article, or another form of content. This unique link building method combines the benefits of content marketing with the benefits of SEO for a majorly impressive return on investment.

Guest posting in the past was more complicated because the outreach process was time-consuming and labor-intensive, but this process has been streamlined by Accessily’s GuestPost Marketplace and Campaign Algorithm.

Meet our wonderful solution, Accessily which contains thousands of websites just like you that want to promote their website for SEO purposes or to generate leads/sales from very targeted traffic. Accessily’s platform saves you time by bringing high-authority websites to your fingertips.

Accessily: How it Works?

Every website owner can list his website in the Marketplace with required information like the visitor’s audience, category, and the requested price for a guest post.

It is important to mention Accessily has high standards and accept only high-quality websites. Every website on the platform goes through a detailed screening process and also gets evaluated based on its customer reach.

When purchasing a guest post, you will buy or alternatively sell a link to a site, that is embedded in a piece of high-quality relevant content.

Using this method, you will be able to sell links to other websites and buy incoming backlinks from other websites without creating duplicates for search engines.

Link Building for SEO? “Guest blogging — also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.” Ultimately, Guest Posting is a more efficient way to gain relevant permanent backlinks than searching for link exchanges.

You might also like :
Guest Posts for Powerful Backlinks
Are Multiple Backlinks from the Same Website Good for SEO?
Best Way to Scale Backlink Generation: Guest Posting
Paid Guest Posts & How It Can Grow Your Business

5 SEO Automation Tools: Improve SEO Results Fast (Updated 2023)

SEO automation tools can support your growth by taking away some of the weight off your shoulders! By automating boring SEO processes, you allow yourself and your team to focus on more important projects within your digital marketing campaign.

What is SEO Automation?

SEO automation is when you use tools or software to complete traditionally manual SEO-related tasks. This simplifies the process of improving your SEO by reducing the amount of manual work necessary.

SEO automation helps you complete tedious tasks more quickly which gives you more time to invest in other areas like strategic planning and creating quality content. Although you can not make every SEO task automated, automating certain tasks is a great thing to do for improving efficiency.

You might also like to read:
Common Questions about SEO
What Does SEO Stand for

Manual Vs. Automated SEO

Since there are so many SEO softwares and platforms it can be difficult to determine the best tools for improving the SEO on your website. In addition, it can be difficult to decide whether to hire an SEO agency or professional versus using the services of a software/platform. It can be helpful to start with an SEO checklist and create a plan for each element of SEO that you want to address, and then you can see what options offer the best support for your SEO needs. Throughout this process, you will often be comparing Manual and Automated SEO options.

Manual SEO simply means that an individual is implementing various technical on-page and off-page SEO strategies into a website by hand. On the other hand, Automated SEO means that software or SEO platforms are being used to implement SEO strategies into a site.

A lot of people are dismissive of SEO automation tools because they are worried about the quality of the results. However, most SEO automation tools are very advanced and built with advanced analytics by SEO experts. Therefore there is no reason to equate SEO automation with poor quality compared with manual efforts. If anything, SEO automation can often have more thorough results because the algorithms used often

Of course, manual SEO has advantages as well.
Some of the advantages of using manual SEO implementation are:

You have 100% control over your search engine optimization strategies.
Manual research can result in excellent SEO insights that might be missed by automated strategies.

Despite these advantages, there are also some major cons to manual SEO.
The following are some of the reasons to avoid manual SEO:

Manual SEO is super time-consuming and expensive.
It involves a high-level effort that could have been channeled to areas that cannot be automated.
It is extremely slow. Manual SEO strategies take a lot of time to implement. This slowness is a major detriment in a fast-paced field like SEO. The faster you can implement SEO strategies the sooner your website can benefit from increased traffic.
The slow nature of Manual SEO adds to the cost if you use an SEO agency or SEO freelancer. Their billable hours will be significant, taking a toll on your wallet!

Advantages of Automated SEO

Automated SEO is economical. It is often cheaper and faster to complete processes automatically.
You can easily complete tedious and time-consuming tasks like site audits.
Automated SEO lets you schedule SEO tasks, which saves you time!
You will need to hire fewer people to help with SEO which will reduce your overall investment and increase your ROI.

What Parts of SEO Should You Automate?

On-Page Analysis

One of the most important SEO areas is making sure that your website is running smoothly and without issues. This ensures that there are no search engine penalties on your website for easily fixable things like duplicate listings or slow page loading times. You could manually research and test each function of your website but this would take forever. Fortunately, there are now plenty of tools that brands can use to conduct a quick analysis of their site.

Great Automated On-Page Analysis Tools

The Yoast SEO Plugin

This is a powerful browser plugin that identifies on-page SEO issues and then provides you with actionable recommendations on how to solve them.

The Yoast SEO plugin

SEOptimer

This is a site audit tool that can help you get an overall picture of the state of your website and it is easy to use! You simply type your website’s URL into the search bar and then click “Analyze”. In a few moments, Seoptimer provides you a tremendous amount of data. This data will provide insight into many important on-page factors such as usability, loading speed, social signals, and more.

Seoptimer

SE Ranking

SE Ranking is another helpful tool for automating SEO on-page analysis. This complete SEO suite will help your agency improve its on-page SEO. Similarly to Seoptimer, you simply input your URL, and then a lot of useful data on your website is provided. For example, it provides information on technical errors and website loading speeds, along with improvement suggestions.

SE Ranking

Keyword Research

Keyword Research can be very time-consuming when it is done manually, but luckily there are tools that can help! This article will highlight one excellent and completely free tool that automates this task. One of the hardest parts of SEO is creating high-quality content that users are searching for. If you are able to easily identify relevant keywords and related content ideas, that will jumpstart your SEO success!

You might also like:
Best Free Keyword Research Tools List
Long Tail Keyword Guide + Research Tools

UberSuggest

Ubersuggest is a website that helps you streamline keyword research for content creation. This tool works by either typing in a URL or search term, which then takes you to the related keyword overview page.

Ubersuggest displays the search volume, difficulty, and CPC along with a trend graph. This accumulation of data is very helpful and usually takes much more time to organize. The “Keyword ideas” tab will find more search terms for you to consider based on the original search you entered and related competitor keywords. This tool essentially allows you to effectively automated keyword research, content research, and competitive analysis at once!

Ubersuggest

Backlick Generation

This option might sound too good to be true! How can it be possible to automate backlink generation? For this SEO task, Accessily has your back! Guest Posting is the easiest and most effective way to build powerful backlinks. In the past guest posting was a clear example of a tedious manual process with hours of outreach and negotiation involved. But now, it is as simple as launching a Guest Post campaign on our platform!

Buying guest posts automatically with Accessily is simple. Here’s what you do:

Start a new campaign and enter your preferences and objectives
Get matched with the perfect guest posting opportunity using our powerful algorithm based on over 50 relevant parameters
Start creating new backlinks through these excellent Guest Posts!

Accessily Marketplace

Accessily Campagian fully automates Guest Posting by matching your website with Guest Post opportunities using our smart algorithm. You get to set all of the parameters and the rest of the guest posting work is done for you, including the creation of powerful backlinks to improve your SEO!

Take-Aways

It is likely that you will have a mix of manual and automated processes in your overall SEO strategy, but the more that you can free up time and money through automation the more efficient and cost-effective your SEO strategy will be! Consider implementing the useful tools mentioned in this article to get started simplifying your SEO strategy and improving your return on investment in SEO.

Paid Guest Posts & How It Can Grow Your Business

Recruit new customers and users of our website is not an easy task.
The Internet offers lots of advertising channels in a variety of variations and the task of choice is getting harder and harder.

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Tech Blogs That Accept Guest Posts

The way to find blogs that are willing to accept your content can be very difficult, one of the reasons for this is that every day thousands of new sites are created. As per our calculations, approximately 380 new websites are created every minute!

But only the serious ones who are willing to turn their site into a money machine survive.

Continue reading Tech Blogs That Accept Guest Posts

Accessily Versus Taboola: Which is Best for Digital Marketing (Updated 2022)

What is Taboola?

Taboola focuses on promoting content through native advertising. Native advertising is advertising that blends in with the format of the website on which the advertising is being done. For example, a Taboola advertisement can be a sponsored article on a news website that is designed to look like the other articles on the page. In this way, the content is exposed to large targeted audiences based on the type of visitor typical of the site being advertised on. However, these advertisements are still clearly sponsored and most web users can spot that immediately.

This clearly sponsored content thus lacks the credibility and trustworthiness to many viewers. In addition, these types of posts are often low quality and spammy which further reduces the trust of viewers.

How is Guest Posting Different?

Guest Posting does not aim to dupe viewers into thinking that content originates from one site when it does not. Instead, guest posting allows you to create a genuine post on another trustworthy website. The authenticity of guest posting sets it apart from the type of content marketing that is done by Taboola. Accessily allows you to easily and efficiently create guest posts that reach your target audience by searching for opportunities through our marketplace or using our smart campaign algorithm.

What about SEO?

Another major difference between Taboola and Accessily relates to SEO. Taboola uses JavaScript Plugins to promote content on other websites. Javascript plugins do not create backlinks. In addition, the spammy nature of this content reflects that it is not written using SEO best practices. Thus, using Taboola has a negligible or moderately negative effect on the SEO of your site.

Guest Posting with Accessily allows you to create powerful backlinks to your site from high-authority domain sites. The creation of these backlinks improves your site’s search engine ranking position. This will increase organic traffic to your site generating new leads and customers. Accessily provides detailed SEO reports and backlink tracking to make it easy to measure your ROI.

Closing Thoughts:

Guest Posting with Accessily provides many of the same audience reaching benefits as Taboola but with added authenticity and with additional SEO benefits, making it a more measurable and efficient investment.

Long-Tail Keyword Ultimate Guide + Best Research Tools (Updated 2023)

What are Long-Tail Keywords?

Long-tail keywords are specific types of keyword queries that are 3, 4, or 5 words or even longer. Since these queries are longer and more specific they are generally lower in search volume and less competitive to rank for.

For example, ‘jewelry’ is a very broad and competitive keyword. However, a longer phrase like ‘vintage 80s jewelry’ is more specific and less competitive for a website to rank on. ‘Vintage 80s Gold Jewelry’ or “80s Gold Necklaces” are other variations of this topic and are also examples of long-tail keywords.

Why are Long-Tail Keywords Important? (More Traffic, Less Competition!)

Here are the two main reasons you should care about this type of keyword:

#1 High Conversion Traffic: They drive a lot of high-converting traffic to your website and dramatically increase revenue for your business. This is because long-tail keywords are usually entered by users with very specific intentions related to the topic they are searching.

#2 Lower Search Volume: They have lower search volumes they are usually ignored but this can actually be a positive. These terms are less competitive so it’s easier to rank for them.

How to Find the Best Long-tail Keywords

The first step in utilizing long-tail keywords is to find them! Since there are almost infinite variations of keywords related to a specific topic it is important to be strategic (even picky!) when choosing them.

You want to make sure that the phrases you choose are relevant to your website and not so specific that their search volume is negligible.

There are many tools and strategies for finding the keywords but not all of them yield the same quality results. In order to streamline the process of finding the best long-tail keywords, you can use some of our favorite methods. Here they are:

Use Google First

One of the best ways to find them is to go straight to the source of search, Google itself. This method is great because it is free to use and it is a quick and easy way to get started.

Google wants to help users find what they are looking for, so they provide a lot of features that can redirect searchers to relevant and related topics. That way if you search a general topic keyword you can make use of these features to find more specific searches.

These different features on the search engine results page are useful for a lot of reasons, but in this case, they provide excellent longtail keyword phrases.

Let’s dive into the different ways to find ideas with these features.

Autocomplete

Autocomplete is a feature that suggests longer searches based on what you have started to type into the search bar.

For this feature, you want to start typing a short keyword related to your business or website. Then you can see in the dropdown list the suggestions related to that word. You can take note of all of the relevant suggestions as possible longtail keywords.

For example, let’s say that you have a jewelry business and you are looking for long-tail keywords related to birthstone jewelry. You could type in that phrase and see these results:

These autocomplete results provide great ideas for longer phrases that have a reasonable search volume.

Related Searches

Another great feature on Google for long-tail keyword research is the related search section at the bottom of the search results page.

Let’s take a look at the “birthstone jewelry” example again:

This section has other suggestions that are different from the Autocomplete dropdown list. You can continue to use these two methods by entering longer keyword phrases and seeing the new autocomplete and related search results. Meanwhile, you can add all of the most relevant phrases to a spreadsheet to refer to later.

People Also Ask (PAA) Boxes

The PAA Boxes are another valuable tool for search engine research.

For search queries with questions you will find a section near the top of the results that looks like this:

This is a great way to find relevant and searchable phrases to use as long-tail keywords.

Search Console Query Reports

Another great free way to find long-tail keywords is to use Google Search Console. This is a great method because it is very targeted at your website’s data.

Step By Step Instructions to Use This Method:

Sign in to your Search Console account
Click on the Performance tool in the sidebar
Check the “Average Position” box at the top of the report page and review the “Position” column in the report. (This column shows you the ranking of your website for the keywords you rank for)
Sort the results by “Impressions” to see any long-tail keywords you already rank for

Once you are viewing this list you can take all of the long-tail keywords that you already rank for with good search volumes and add them to your spreadsheet of relevant long-tail keywords. Then you can come back to these phrases and invest more effort into them so they can get even more traffic.

Quora, Reddit, and Niche-Specific Forums

Quora and Reddit are both social platforms that have tons of information on many different topics. This is great because you can research the niche of your website and find out what are the most asked questions or the newest areas of interest.

There are also many independent forums in different niches that you can find by googling the following:

“general topic/niche” + bulletin
“general topic/niche” + forum
“general topic/niche” + board

Once you find relevant sites you can also use them to identify relevant topics for long-tail keywords.

All of this information can inspire new long-tail keywords. In addition, you can test out keyword variations you find on these websites in Google to come up with even more ideas.

Take-Aways:

Long-tail keywords are a majorly underappreciated opportunity for improving SEO.

There are millions of long-tail keywords that have low competition for rankings, but high value and conversion rates. That means that investing time into ranking for them is easier than for high-volume keywords, and it can be more beneficial.

Overall, the potential impact long-tail keywords can have is significant and worth the effort in finding the best long-tail keywords to use!

Find Guest Blogging Opportunities in 3 Easy Steps

In the new world of marketing, the customers are at the center of things compared to the old marketing where the customers were limited in means to consume content by limited resources. Guest blogging is an amazing way to reach new and very targeted audiences.

What is Guest Blogging?

Guest blogging also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to:

Attract traffic back to their website
Boost their domain authority using external links to high-authority domains
Increase their brand credibility and awareness, and
Build relationships with peers in their industry.

Almost always, guest blogging offers mutual benefits for both the guest blogger and the website hosting the guest content. In other words, guest blogging is a two-way street — so when you decide to hop on the guest blogging bandwagon, you should consider featuring posts by guest bloggers on your own website, too.

Why Is Guest Blogging Important For Your Business?

Guest blogging offers a number of benefits for any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience

Additionally, featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers engaged — not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personal network.

More Guest Blogging Benefits

Here are some of the biggest benefits people get from guest blogging:

Build a profile as an industry expert/thought leader
Grow your personal brand
Grow an audience
Improve SEO performance
Build authoritative backlinks
Build relationships and drive new partnerships e.g. co-marketing partnerships, job offers
Drive referral traffic
Improve a company’s brand awareness
Get more leads, users, and even customers

According to a study by SEMRush, 53% of digital marketing specialists say that guest blogging (or guest posting) is in fact the most effective way to build a backlink profile.

A similar link building study published by Aira in 2020 showed that guest blogging is the 3rd most effective way to build backlinks — 51% of respondents said they use it.

How to Find The Best Guest Blogging Oppurtunities?

The first thing you need to think about before you looking for guest blogging opportunities is the relevance of your business/website in the required guest post and you need to ask yourself the following questions :

What is my targeted audience? Business Owners, Consumers
What is the value I’m bringing to the readers? Review, Promotion
Preferred voice? First/second/third person
What is the targeted gender? Men/Women or Both
What is my main goal? Generate leads/sales, SEO, Brand awareness

“To have a successful guest blogging program, pick topics that serve your ultimate goal — whether that’s referral traffic, SEO performance, leads, or clients.”
Hubspot

STEP #1: Go To Marketplace

I hope that the above questions helped you focus and help you to decide what guest post you are looking for.

In case you are still not registered to Accessily you can sign up here and navigate to the Marketplace using the left sidebar.

accessily guest posts marketplace — Accessily guest posts marketplace

STEP #2: Filter Results

Using Accessily advanced filters option you can get thousands of websites that willing to publish a guest post on their website based on your business requirement by price, category, keywords, Google indexed pages, quality badges, and language.

STEP #3: Publish Guest Post

In case you don’t have money on your account go to Add Funds page.
else you can continue straight forward to order the chosen guest post.

The guest post will be live in 3-14 days.