Amit – Accessily Blog

How to Scale Your Link Building Strategy in 2023

One of the most significant challenges in SEO is scale link building & measuring the effectiveness of the backlinks.

Backlinks are extremely valuable for SEO because they represent a “vote of confidence” from one site to another.

Scaling link building is tricky in competitive industries, especially when you’re up against big brands who may be generating far more links than you each month. Just building enough links to keep up with them — let alone outpace them — can be difficult.

Of course, link building is becoming less a numbers game (and has been for a long time). Still, the truth is that you’re likely to need a good volume of links in order to compete.

In the next blog post, we will go through all the possible strategies to scale your link-building efforts in a natural way and also will share with you how to use the Accessily platform and get hundreds of high-quality backlinks in a matter of hours.

What is a backlink?

In short, A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

How many links do you need to rank on the first page of Google

There’s no magic answer here that’ll make Google suddenly rank your web page over another page. That said, in order for Google to consider you a contender with the results listed on page one, you need to make sure you get around the same number of links that the results ranking on page one already have.

Knowing how many links these highly ranked pages have will give you a baseline target for how many links you’ll need.

In order to examine how many links you need to be in the first place, you must calculate the average of the links of each of the results from the first page. You can use Moz tool, Ahrefs, or Semrush.

Once you figure out how many links your content should have in order to compete in search, you might be thinking to yourself, “How do I identify which piece of content should contain all those links?” Again, you’ll look to the top 10 results in search for the same broad topic. Click in to each URL and skim through the content. Ask yourself questions like:

What are the common themes and elements you see on these pages?
What commonalities do you see in the information itself, the words they use, the structure of the content, and the length?

In order to compete with these results in search, you need to have a piece of content that includes these same themes and elements.

Are the top results in search mostly long blog posts? Videos? Resource lists? You might be tempted to stand out by creating a piece of content that’s different and unique, but that will not serve you well with SEO. When it comes to SEO, doing what others that are ranking well are doing is generally the way to go.

How to get people to link to your website

Over the last few years getting other websites to link to your website at scale has been getting more and more difficult. These days, when people like a piece of content you’ve written, they’re more likely to share it on social media than they are to link to it from their blog. That’s why it’s more important now than ever before to proactively build backlinks in order to give an initial push and gain momentum.

Backlinks to a post not only help that specific post rank better in search engines but also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.

If you want great backlinks in the modern SEO world, you need great content.

It’s as simple as that.

5 Most Scalable Link Building Strategies

1. People have and will always love list posts

In an in-depth study of over 220,000 articles, Fractl and BuzzStream found that list posts were the most shareable.

These results confirmed an earlier analysis by Buzzsumo and Okdork of 100 million articles. List posts were only beaten by infographics:

Why people love list posts: Despite the fact that a lot of people complain about having to read “just another list post,” list posts remain one of the most popular content types. That’s because lists have a few key things going for them:

they make a specific promise: a reader knows how much attention they’ll have to spend on the article
they are scannable: almost all readers scan articles. Since each list item is usually a subheader, it’s easy to get the gist of an article quickly.
they invoke curiosity: it’s almost like a test. Can you guess the X ways to do something? Sure, you probably know one or two off the top of your head, but that leaves a big curiosity gap that you want to fill.

list posts are great for you as a content creator is that they are among the cheapest to make. As you’ll see with some of the other content types, it’s not uncommon to spend thousands of dollars to create content that attracts a ton of links. It’s rare for a list post to cost much more than a few hundred (in expensive cases).

2. Go beyond expectations with guides

Before you get too excited, I need to give you a quick reality check.

Creating a guide of this level is not easy.

It will either take you several (possibly over a hundred) hours to create or it will cost you thousands of dollars to have someone else create it for you. If you cut corners, you won’t get the same type of results as shown above.

From a long-term perspective, I think the ROI on these guides is fantastic. It works out to under $20 per link, and the guides drive a ton of traffic and considerably increase the value of your personal brand.

3. Make a work of web art (aka infographics)

Infographics are currently the most viral type of content you can produce. When they were a novelty, they used to go viral fast because people were fascinated by infographics. Today, you’ll have to produce a higher quality one for it to get traction.

4. Make an influencer look amazing

Although it’s just a single link, it’s an extremely high-quality one. In addition, it would get you exposure to thousands of people in your niche, many of whom may link to you in forums or social media discussions or blogs of their own. That one link will likely turn into several more.

When done right, this strategy will lead to links over 50% of the time. Just make sure you follow the influencer’s advice as intended and get a great result before sharing.

The bigger the influencer you target, the higher quality the link will be, but the more work will be needed to impress the influencer.

Alternatively, targeting a slightly less popular blogger can be a good thing because they’re more likely to link to you multiple times in the future as they don’t have a ton of other successful examples.

5. Stats will drive the future

Good bloggers love stats and will link to a source when they use a particular statistic in their content.

If you collect a ton of stats on different topics in your niche, they will often link to your page as a reference (on top of the original research studies).

For example, in a health niche, you could create stats for things like:

junk food consumption in 2016
average amount of protein in diets of different countries
number of vegans in 2016 (or over the years)
average minutes of exercise that people get per day

Think of stats that bloggers will be looking for.

To make it even more effective, conduct original research: The real power comes when you conduct your own surveys and data analyses.

5 Types of Scalable Backlinks You Can Get Today

1. Guest post backlinks

If you know what guest posting is about, you have a fair and useful way to earn backlinks. It is writing articles or blogs to someone else’s website in exchange for a backlink. It is a decent practice where you write informative, sometimes promoting articles for your business or site, and in return, you are allowed to put one or maybe two backlinks. These types of backlinks are valuable because typically, people do a guest post on similar niche websites, which makes this type of link fair.

2. Editorial backlinks

This type of backlink is also considered high quality and can help to improve your site’s position. What are these editorial backlinks? When any journalist or big website mentions your business site, or article on their site, that’s called an editorial backlink. To get this type of link, you need to have rich quality content or have to be in a good position in your niche. That’s how similar websites will talk about you or mention you in some of their writings.

3. Webinar backlinks

If you have a business website where you often do webinars and talk about many problems in your niche, then you got a chance to get these webinar backlinks. Besides that, there are lots of bloggers available who know their field, and they also may organize webinars. These are very valuable and useful for people, so other website owners embed your webinar link to them in any article or somewhere else.

4. Acknowledgment backlinks

When people speak to any event or sponsor that event, you get acknowledgment from the organizer, and they mention you on their site by acknowledging and giving you a backlink. Here you do not need to ask for your backlinks. They usually mention you as you have made a donation to the organizer. To get this type of backlinks, you have a look around what events are going to be held in your industry.

5. Badge backlinks

Another fair and smart technique to gain quality backlinks is providing badges to your niche sites or from where you want backlinks. Giving badges to any website honoring them. You can collaborate with websites about that. When they put the badge on their site, you get a backlink from there.

Grab those backlinks

It’s tempting to email hundreds or even thousands of contacts in one go with the same outreach template. The truth is, this may work to some extent if you’re lucky but is also a surefire way to burn relationships, too. Scaling through outreach in this way is risky and will quickly reduce the quality of your work.

Scale Link Bulding With Accessily Guest Post Marketplace

What if there were a guest post marketplace that did exactly that? Meet Accessily – the better way to guest post!

Accessily provides a way to scale backlinking through guest posting. For everyone who wants to submit guest posts, this is the fastest way to get backlinks.

All you have to do is choose your category, and you will instantly see all of the sites that fit your subject matter.

Choose the sites you want, and you are good to go!

The site publishers are quick to respond within the platform and everyone’s happy that way.

Because this is a service, you will also be able to get website data, like domain authority and a traffic overview, so you know exactly what you are getting.

Can you think of a more efficient way to scale your guest post process? we didn’t 🙂

Accessily YouTube Tutorial

SEO for ChatGPT, Bard and Bing AI Algorithms

If you are already in the SEO business, you must already know all about various AI algorithms introduced by search engines to revolutionize how search results are generated.

When the large language model ChatGPT was developed by OpenAI and launched first, it quickly became popular due to its ability to generate human-like responses to user questions.

It understands the context of the query and generates more relevant responses, which made the tool quickly popular with everyone. This is when the impact was felt by Google and they introduced Bard quickly.

Google Bard AI uses machine learning to interpret and make sense of each search query. It is a natural language processing (NLP) AI that can understand the query language and provide more relevant results. The introduction of Google Bard has revolutionized the way people use a search engine as it can also understand the intent of the search queries and generate more accurate results. Google bard is a game changer in the SEO world and SEOs need to adjust their strategies to keep up and stay ahead in the competition or else it may kill your SEO altogether.

How Will ChatGPT, Bard, and Bing AI Algorithms Affect SEO?

These AI algorithms we have spoken about above can significantly impact modern SEO practices. It replaces the featured snippet and instead offers personalized answers to user queries to offer them more insight. As this technology helps the search engine understand the intent behind the user’s search query, you will not get a set of pages as a search result, but the search engine may give you a step-by-step answer instead.

This means traditional SEO techniques like keyword optimization may become less significant as the search engine AI now understands the context behind the user’s search. Hence, the AI-powered search model could give more intuitive results that are user-friendly. As the shift has been focused on the user more than the creator, you cannot get away with low-quality content anymore. You need high-quality valuable content that the search engine feels adds more value to users and is helpful to them.

Optimizing SEO for ChatGPT, Bard, and Bing AI Algorithms:

The impact of AI algorithms is phenomenal on the SEO of websites. These AI algorithms are capable of focusing on the context and intent of the user search. This means it does not focus on the optimization of keywords but on the content quality and most relevant content, the user is looking for. This will revolutionize how SEO is done hereafter. Instead of focusing on keyword optimization, websites need to work on producing quality content for the user’s benefit. Highly accurate AI algorithms have been developed to identify the most relevant content.

Avoid Overusing AI to Create Content:

Creating content using language prediction models has been around for a while and several content makers have relied upon them increasingly to speed up the content creation process. Using them to some extent is fine but the implementation of search engine’s AI algorithms has made sure that content written using a similar language prediction model will become obsolete.

In fact, in 2022, Google announced that their search engine views content created by AI to be spam and they will identify and penalize such content even the ones that use anti-detection algorithms.

This only means to generate good SEO content, you should always use human oversight when you work with AI algorithms.

Develop Quality & Factual Content:

As per the latest development in the way search engines operate, developing factual and well-researched content is most likely what will improve the SEO of the website. For years developers have been busy taking care of the minute details related to keyword research, optimizing it for SEO, creating more backlinks to rank higher on search engines and so on. Creating the content became the smallest part of actual content generation, as they had to focus the majority of their time on promoting the content and pushing it to the top of the SERP.

AI algorithms have made this a different ball game altogether. With the focus being shifted mainly on the quality of the content, website content plays a more key role now rather than keyword research and any other SEO tactics you have been learning about for years.

Are Guest Posts Still a Relevant SEO strategy with the introduction of ChatGPT, Bard, and Bing AI Algorithms?

Guest posts were considered one of the strongest SEO techniques a few years back to rank your site at the top of the Google search engine. Getting a mention and a backlink from another site was considered an achievement and improved your site’s ranking.

But in a few years, Google claimed that guest posts were dead and many guest posts were penalized. Google has several methods to detect a guest post created just with the intent of promoting a website. In fact, it can warn SEOs to nofollow these links.

With AI algorithms like Bard and ChatGPT, the whole concept of guest posts may be beneficial for your site’s SEO or disastrous based on how you use it. The main intent of introducing these algorithms is so that users can stay away from websites that only create content to stay high in the SEO ranking and focus too much on the SEO rules than the quality of the content itself.

Hence, with the introduction of these smart AI algorithms, your focus on improving the SEO should shift to offering user quality content that can solve their issues rather than focusing on the SEO points and spending more time there. Both Google and Microsoft are working on shifting the creator’s attention to the content quality they are posting rather than the SEO pointers which they have been focusing on for ages. Getting a mention on a guest post that can add value to the user can be much better for your website’s SEO than a backlink which may be considered spam by the AI algorithms.

For example, if you run a restaurant in LA, you should focus on getting mentions on different guest posts so that when the user searches for the query like 10 best restaurants in LA, the AI chat that kicks in can collect the information and mention your restaurant too in its to recommendations.

The Bottom Line:

It can be said without any doubt that these algorithms will change year after year and the competition between Google and Microsoft will drive both companies to bring the best technology to users. What does not change is the intent behind this technology development, which is to make the search engine more effective and ensure users get valuable results and accurate content rather than websites that are created only for the purpose to rank high on SEO more than helping users. The intent behind developing the content is important that these smart AI algorithms have detected and true quality content is getting the recognition it deserves.

Scaling guest posting is tricky in competitive industries, especially when you’re up against big brands who may be generating far more guest posts than you. Just building enough guest posts to keep up with them — let alone outpace them — can be difficult.

Accessily provides a way to scale backlinking through guest posting. For everyone who wants to submit guest posts, this is the fastest way to get backlinks.

All you have to do is choose your category, and you will instantly see all of the sites that fit your subject matter.

Link Building Strategies: 9 Methods to Build Links in 2023

One of the most important SEO strategies to rank higher in SERPs includes link building which brings authority to the site.

Backlinks are extremely valuable for SEO because they represent a “vote of confidence” from one site to another. The right SEO strategy with an implementation plan needs to be in place to succeed with this.

Link-Building Strategies VS. Tactics:

The difference between creating link-building strategies for better website SEO and listing down tactics to gain the desired result is like two sides of a coin. Creating high-quality content which is link worthy should be the strategy to get more traction from the target audience. This has to be achieved by various tactics, which we have discussed below.

1. Outreach (Guest Posts):

Link-building Outreach is an SEO strategy used to build valuable links from other websites and external publishers to a single website. The aim is to build brand awareness, enhance the website ranking on search engine results pages (SERPs), boost organic and referral traffic, grow the target audience, and increase sales. When done correctly, link-building outreach can result in creating high-quality backlinks.

Remember, the value of one high-quality link from an authority domain is much greater than several low-quality links.

Basically, in DIY guest post outreach, you do all the work of guest posts yourself from research to outreach to writing. This process is pretty in-depth and time-consuming.

First, you have to research websites in your niche or industry, with an audience that matches your target market. Then you need to evaluate whether those sites match your goals, by answering questions like:

Do they have a high enough domain authority? Do they have a high number of monthly visitors? Etc.

Once you have found these sites the work has still just begun! Then you have to find the contact information of the right person who can decide about what is posted on the site and you have to email them, again and again, in hopes of maybe getting a response.

If you do get a response then you need to negotiate the price and the content, which may or may not result in an agreement. But if all goes well at the end of this process you have a guest post on another website.

2. Guest Blogging:

Another strategy that you have likely heard for link building is guest blogging. This can help you earn mid to high-quality links back to your site.

Guest blogging is the process of writing content and publishing it on another website with a backlink to your site. It is one of the most popular link-building strategies. But you must be careful while implementing it because there is a right and a wrong way to do guest posts. You will be violating Google’s guidelines if you are guest blogging only to get backlinks to your site.

If you are worried about Google, which has warned against guest posting, it does not mean you completely eliminate it or stay away. You just have to stick to the new version of guest posting, which is all about intention.

The intent of posting for the other site should not just be to link it to your site blindly. Your approach towards the guest post should be that you write to educate the site’s readers. Look for sites sharing outside content but not advertising guest posting opportunities.

What if there were a guest post marketplace that did exactly that? Meet Accessily – the better way to guest post!

Accessily provides a way to scale backlinking through guest posting. For everyone who wants to submit guest posts, this is the fastest way to get backlinks.

All you have to do is choose your category, and you will instantly see all of the sites that fit your subject matter.

3. Broken Link Building:

One of the easiest ways to earn links is through broken link building, which involves finding broken external links on other websites and suggesting the link of your post as an alternative.

Dead links make the user experience poor, and nobody wants them on their website. You can start finding broken links on your competitor’s website. Then create your own content that could be relevant to that link. The quality of the alternative content you suggest should be high quality to get approved. Send an outreach email for broken link building to help your website’s SEO.

4. Unlinked Mentions:

You can reclaim unlinked organic mentions to your site. When a website mentions your brand name but does not link to your website, these are called online brand mentions. If a website has mentioned you by the name, they are already familiar with your business. This makes it easier to convince them to add the site’s link. Though this works mainly for more prominent brands that get a lot of press coverage, several times, you can also see results with smaller websites.

When you see a website mentioning your brand name but not linking it to your website, you can email them and ask them to give you proper credit by linking it to the relevant page. Remember, you are already halfway there. The author is familiar with your business and has already mentioned it on their website. Reaching out to them and convincing them to convert this into a link will not be that tough.

5. Link Reclamation:

Link building is not really an easy task. They are difficult to build; hence, following SEO strategies like link reclamation can help recover lost backlinks. Losing backlinks is very common. It happens all the time. If a website that used to link to your site has suddenly removed the link, there are chances that they can revive the link if you request them by reaching out.

They are aware of your brand, as it was already mentioned on their website, which can be an advantage for you. If they find your reason legit, they may be willing to revive the link again.

6. Paid Promotion for “Linkable Assets”:

As the name suggests, linkable assets are contents that are of a useful nature that automatically attracts backlinks. A few examples are animated infographics, calculators, free tools, and much more. The content shared along with these assets should also be engaging with the audience. Hence, it automatically earns links.

For example, creating beautifully animated infographics is a smart way to secure valuable backlinks. It also attracts a higher share rate, which can highlight your page and increase engagement.

An outreach program for such content can be helpful, but it is like a needle in a haystack. Other ways to get your content more attention is through paid promotions using social media platforms, such as Facebook ads, Pinterest ads, and Google AdWords.

Do not pay outrageous fees for the ads, but spending a small chunk can often be enough to attract a lot of traction if your content resonates with the target audience.

7. Steal Links from Inferior Web Pages:

The internet is filled with mediocre content. But you will still find such sites getting backlinks from many other sites just because they do not know that another site exists with higher-quality content on the same topic. Why not introduce them to your website with better content than the one they are already linking to?

You can outreach them and present them with your content and request them to link to your web page instead. This also helps them because they are directing their users to a site that offers useful information. The idea of adding a link is with the right intent; hence they will not be penalized by Google

8. Content Repurposing & Syndication:

Content repurposing for link building is a tactic that can help you save some time and repurpose the same content in different ways. For example, suppose you have an interactive animated infographic already present that you have spent a lot of time designing. In that case, you can convert it into an infographic or a video. You can submit these contents to appropriate places such as video-sharing sites, infographic directories, etc. This only means all link-building SEO strategies need not be outreach based.

9. Community Site Link-Building NLP Phrases:

Link building is not just about getting quality backlinks from top-rated websites but to get links from diversified sources. You can also build links through forums and message boards like Quora and Reddit.

Though most of these links are no-follow links, it is not bad for the site to have both follow and no-follow backlinks. Also, when there is a very popular thread on Reddit, sometimes they remove the no-follow attribute. Hence, you can always take your chances.

Another way of building links is through thoughtful comments on a relevant blog post. Again, this is mostly a no-follow link, but your content gets recognition from more people.. This can lead to you getting more backlinks from someone who has viewed this content and is willing to add the link to their website.

The Bottom Line:

There are many ways to build backlinks, but not all backlinks are equal. For example, commenting on your link under a blog post is a poor way to create a backlink because the comments with links are considered spam and soon deleted.

The backlink in such a location is also less valuable because it does not set you up as an authority on the subject at hand, which is one of the most important benefits of backlinks.

Even if you create a permanent backlink, the location of the backlink matters because having low-authority websites provide backlinks that look like spam can have a negative effect on SEO.

Though link building is hard, it is not impossible. Link building strategies and domain authority building tactics listed above can help create powerful backlinks for the site, improving the target audience engagement and SERP ranking.

100+ Websites to Submit A Guest Post Idea [Categorized]

A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.

Submit a guest post is easy and hot link-building technique on the market right now. Not only that, guest posting helps to spread the word about your brand, in turn, helping you foster a stronger brand identity.

How to Get Published on Forbes in 5 Easy Steps [Tutorial]

If you’d like your business or product to be featured in Forbes, this tutorial will walk you through a no-risk way to get published, or your money back.

Low Budget & Free Marketing Ideas for 2023 [UPDATED]

In a perfect world, you run your business, and the only thing that bothers you is how to give a better service to your customers.

Sounds like a dream, right?

In this blog post, we will try to help you to reduce your engagement with marketing by assimilating habits into your existing system/company. Turn your everyday life into a well-oiled free / low budget marketing system.

Let’s get started.

Why your business can’t afford expensive marketing channels

The reason your business can’t afford expensive marketing channels (right now), It’s called ROI (Return on Investment).

The most basic form of the ROI formula is: “You need to return your investment in marketing”.

This is very simple, but there are a lot of forms to read ROI properly in order to enable your marketing team to invest more.

For Example: let’s say you invested $1,000 in marketing and you had $3,000 in revenue. can you for sure tell your boss that this $3,000 came from marketing? or maybe these customers came from another source? you can even take it one step further and investigate “How much time does it usually takes for someone to buy from me?” It can be at the same moment or it even can take months until the customer will make a decision.

Your business must have at least a few low-budget marketing channels that will leave you enough gap for making mistakes during the process!

Low Lifetime Value Customers

For companies that have low customer lifetime value (CLTV). there is always some kind of ceiling that cannot be crossed.

Yes, some businesses have lower customer LTV but that doesn’t mean that these businesses are not good or profitable enough. That only means you need to find the right tactics for your business!

At this moment you have two options:

A. Increase your customers’ lifetime value.
B. Find new marketing channels for businesses with low customer lifetime value.

You can read more about it in one of our recent blog posts about Low Lifetime Value Customers’ Businesses.

10 Low Budget & Free Marketing Ideas

Create a free Google My Business account

For local businesses especially, a Google Business Profile has become one of the most effective free marketing strategies known. This must-have piece of marketing collateral allows your business to show up on Google Maps, the local area of Google Search, and the right-side Knowledge Panel for branded searches.

*An example of a Google Business Profile Accessed from Google Maps*

But in order for your Business Profile to show up higher on Google Maps or local results, you need to optimize your Business Profile (Check Local SEO Checklist). NEXT….

Post on Social Media

Increasing social media engagement and building a community online is a free way to grow your small business while expressing your brand’s personality and building trust with your audience. Create business accounts and participate in the big social media sites— you can plan your content creation to Facebook, Instagram, LinkedIn, Twitter, YouTube, and more. This is something you can do whenever you have a few minutes to spare.

Examples you can do right now:

Promote your blog posts, which drive traffic to your website.
- Run polls and request feedback.
Take excerpts from longer forms of content and create quick and informational posts that are easier to digest.

To make it a free habit you have to motivate yourself, make sure you are regularly active and proactive on the social media accounts you create. Think: consistency, community, collaboration, and commitment.

Create an email marketing strategy

Email marketing is a great way to get new visitors engaged with your business, as well as maintain connections with your existing customers. And though email marketing isn’t new, it’s still one of—if not the—most reliable ways to achieve a strong return on your marketing investment. Here’s how to ensure that:

Put thought and creativity into your subject lines.
Make sure every email has an offer that encourages your readers to take the next step.
Track your performance and run A/B tests to see what copy and offers resonate with your list.

NEXT!

Publish Great Content

Think writing isn’t your powerful point? Remember, good content helps educate your audience through simple, easy-to-understand language—not fancy jargon, but rather the terms your audience uses to obtain answers to questions related to your products or services. So don’t try to be fancy, just share your expertise!

Content marketing, if done with care, is a highly effective tactic that doesn’t require a huge budget. Not only does this serve to demonstrate your authority, expertise, and genuine desire to benefit your audience; but also, Google prioritizes high-quality content that best answers the questions its users are asking. So it makes your website more visible on Google and brings in more free traffic.

Attend industry/networking events

Attending trade shows and industry conferences is a smart way to market your small business. These events bring together business minds from all industries who want to find new marketing strategies to grow their business. It’s also a way to network with like-minded people and develop new B2B contacts. In addition, these events have exclusive seminars designed to sharpen your skills in sales, social media, advertising, and other contemporary ways of promoting your small business.

Develop SEO Mindset

SEO is a long-term game for increasing your business visibility on search engines.
SEO has one of the best ROI in the industry and it will be an amazing tactic for your business.

The best part about Google’s algorithm is that it is designed to serve up the most accurate, high-quality, and suitable content for any given search query. It does not pay to play, so this levels the playing field and enables small businesses to compete with large competitors for page one real estate.

On Accessily we are offering full-managed SEO service or DIY solutions through our Guest Post Marketplace.

Ask for reviews or feedback (Yes, seriously!)

Google reviews (or any other platform) are important for any business. Potential clients are comparing your business with others in your area, and reviews are a great way to stand out.

You can’t get around asking your customers/clients to review you; it’s that simple. You must ask someone to leave a review if you’re going to get a review. There are several ways to approach this:

Ask after you complete a job
Ask the latest customer you have interacted with
Ask through an email
Ask when you send a bill
Ask when you conclude a conversation on the phone

Comment and be active on social media

If you’re looking for an effortless, free, and low-stress creative marketing idea to start networking within your industry, then start commenting on industry blogs. Do not advertise yourself; just comment, add some valuable insight or otherwise contribute to the conversation. Do this over weeks and months, and people will learn who you are. Some will steer to your site. And a few will likely become customers.

Whether you’re sourcing content your ferreted out or re-sharing content your followers have shared via your branded hashtag, posting your fans’ content can create a strong sense of community and inclusivity. What’s more, you make your followers feel accepted and part of your in-crowd, thus growing brand loyalty in the process.

Final Thoughts

These free and low-cost marketing ideas prove there’s more to promoting a small business than investing in Facebook ads. The trick is to test different ideas and get creative. Attend local events. Start a podcast. Partner with other businesses in your area. Run video marketing campaigns on social media. Just don’t forget about the easiest source of creative marketing ideas: the customers already buying from you.

We are inviting you to read more on our blog and join our community at Accessily.com

5 Marketing Channels for Low CLTV (Life Time Value)

Tracking ROI (Return On Investment) across campaigns and ad platforms allows marketers to measure the effectiveness of their marketing efforts. Allowing marketers to evaluate where they’re achieving the highest level of profitability.

But sometimes it just doesn’t work, right?

Usually it doesn’t work for companies who has low customer life time value (CLTV). You have accumulated so much data about your marketing and yet there is always some kind of ceiling that cannot be crossed.

If you want to reach more customers in a more cost-effective way, this blog post is made exactly for you.

LTV by Industry

Since the price of goods or services in every industry is different, the average CLTV will vary from industry to industry. Below is a list of different types of service businesses and their customer lifetime revenue.

Industry	Avg. Customer Life Time Value
Business Operations Consulting Firm	$385,000
Digital Design Firm	$91,000
Financial Advisory Firm	$164,000
Commercial Insurance Company	$321,000
HVAC	$47,200
Medical Billing	$88,300
Healthcare Consulting Firm	$328,600

In your case, Statistics won’t help

I hope you continued to read Because I found this table just to tell you that it not gonna help you!

Every business and every website has completely different numbers and when you try to rely on external sources for statistics is the worst thing you can do for your business! It will hold you back from testing and can even motivate you to start another venture.

How to measure Customers’ LTV like a pro

Customer revenue per year * Duration of the relationship in years – Total costs of acquiring and serving the customer = CLV

This formula is limited to one year only because if you will start to calculate the overall lifetime value of your business you might end up with a very big number that will give you the confidence to invest a lot of capital toward advertising and it can cause your business to bankruptcy:

If you will invest $100,000 in advertising in month #1 and after 12 months you are expecting to get your return on your investment should then you should be prepared that you need to wait 11 months with a small cash flow to survive.

There are many ways to measure CLTV in this only one of them if you want more in-depth consultant for your business you can schedule a free consultation with us here.

My Customers’ LTV is my destiny?

That’s right, some businesses have lower customer LTV but that doesn’t mean that these businesses are not good or profitable enough. That only means you need to find the right tactics for your business!

At this moment you have two options:

A. Increase your customers’ lifetime value.
B. Find new marketing channels for businesses with low customer lifetime value.

How I can improve my Customers’ LTV?

Invest in Customer Exprience

Customer experience is made up of every instance of connection between a customer and a brand, including store visits, contact center queries, purchases, product use, and even their exposure to advertising and social media.For example: improving the UX Writing experience is a business-wide endeavor that’s often addressed using a customer experience management program. This is a process of monitoring, listening, and making changes that add up to a lasting improvement in how customers feel and their tendency to be loyal over the long term.

Ensure your onboarding process is seamless

Customer experience starts the moment a potential customer encounters your website, but often companies can forget that customers need care after the purchase. Make sure your onboarding process is optimized for your customer’s needs, and it’s as simple and easy as possible for minimal customer effort. Personalization and communicating the extra value you provide to your customers should be a priority.

Remember the power of social media

Social media is increasingly important not only for customer communication but for customers to gather information on your brand and public image. If customers feel as though your social media responses to a query or issue aren’t fast enough, thorough enough, or empathetic, this will affect the opinion the customer has of your brand moving forward. Make sure you factor in social media – mentions, and responses into your customer experience strategy.

Recognize and reward your best customers

With your customer experience management program up and running, you’ll already have some ideas about which customers are likely to have the best CLV. You can nurture your relationships with these individuals or groups using targeted marketing and special offers that recognize their loyalty. This could include free expedited shipping, top-tier benefits in your loyalty program, or access to exclusive or pre-release products and services.

What are the best marketing channels for customers with low LTV?

Google Ads (Pay Per Click)

PPC – The fact that PPC can use advanced targeting options like location, interests, and device makes it even more effective for generating an impressive ROI. Generally, companies who use PPC advertising see an average return of $2 for every $1 spent. Use Google Ads, however, and your business will likely experience even higher returns.

Email Marketing

Email Marketing – With an average ROI of $44 for every $1 spent, email marketing is renowned for its ability to generate an ROI. Email marketing serves as one of the highest ROI marketing channels because of its ability to personalize itself to a user and their wants, questions, and needs.

SEO (Search Engine Optimization)

SEO – Unlike PPC, you don’t pay when people click on your site, which helps SEO provide an impressive ROI. SEO also works well for generating ROI because it focuses on every stage in the buying funnel, from top-of-the-funnel to bottom-of-the-funnel users.

– Read our blog posts for SEO for Local Businesses and DIY SEO Tactics

With SEO, you can reach more of your target audience and nurture them into becoming customers.

How do you calculate SEO’s ROI?

Let’s say your site generates 20 sales per month from organic traffic, with each sale worth $200, leading to a total of $4000. You’ve also invested in professional SEO services and dedicated around $1500 per month for those services. In this case, your ROI would be 166%.

Content Marketing

While content marketing ties into SEO, there are distinct differences. A good content strategy can benefit a website immensely, one best practice to follow is; not bombarding your audience with selling messages when they’re not ready. Your current and potential customers will think you’re only concerned about the sale and might avoid doing business with your brand in the future. If you find yourself gaining negative reviews, this can counteract all of the solid work you have been doing.

Developing and distributing valuable content, including ebooks, videos, case studies, and guest posts. This will establish your reputation and can drive customers or leads to perform an action (purchase, subscription, follow, inquiry).

Social Media

Social media also ranks among the most top marketing channels for low lifetime value customers, providing opportunities in both organic and paid segments. Social media allows you to interact with customers firsthand and build visibility. By curating a brand presence, you’ll find more ease in marketing your products or services.

If you want Accessily to help you with this mission check out our marketplace or schedule a free consultation with us here.

Ultimate List: Best ROI Marketing Channels in 2023 Ranked

As a marketer, you have a variety of choices for getting new customers. It may be overwhelming to decide how to allocate your budget to optimize success, especially with the endless options. You can choose from everything from social media campaigns to event sponsorship to billboards, it can be difficult to decide which ones are worthy of your marketing investment.

You landed here not for nothing, like you, there are hundreds of thousands of other businesses that get confused on the same question every quarter again and again. ״What Is THE BEST ROI channel to invest our advertising budgets?!״

In this blog post, I give you all the information you need to decide which advertising channels are right for your business, ideas, and tips.

Save the article and feel free to send us questions in the comments, promise to answer everyone!

What is ROI?

First of all, what are ROI and ROA? ROI is a metric that measures how much profit is generated compared to the expenses invested. ROAs are a similar metric but they are related to assets, so they measure how much profit is generated related to the expenses of buying/operating assets. In the marketing field, these assets can be tangible like billboards or intangible like backlinks and influencer content.

The marketing channels that deliver the best ROI / ROAS are Search Engine Optimization, Paid Per Click Ads, Email Marketing, and Content Marketing. Each channel has different pros and cons depending on your usage. Every business can optimize the results by tailoring its strategy based on factors such as whether the business is B2B or B2C.

SEO (Search Engine Optimization)

What is SEO?

SEO – Search Engine Optimization is a process of increasing website visibility in search results, with the goal of receiving more organic traffic to the website.

Nowadays when people seek information whether it is looking for a product to buy or catching up with the news, they turn to Google. Google then directs them to the most relevant results based on what they searched for. Thus Google has a lot of influence on the organic traffic a website receives because it guides users to specific sites. This makes search a golden opportunity for business growth and it has the potential for the best ROI compared to other investments.

SEO ROI By Industry

Industry	Return on Advertising Spend (ROAS)	ROI	Time to Break-Even
Addiction Treatment	8.90	736%	8 months
B2B SaaS	8.75	702%	7 months
Biotech	9.20	788%	8 months
Construction	7.40	681%	5 months
eCommerce	3.65	317%	16 months
>Financial Services	11.10	1,031%	9 months
Higher Education & College	10.40	994%	13 months
HVAC Services	8.15	678%	6 months
Industrial IoT	9.85	866%	7 months
Commercial Insurance	9.05	758%	9 months
IT Staffing	7.00	612%	10 months
Legal Services	6.15	526%	14 months
Manufacturing	9.50	813%	9 months
Medical Device	12.85	1,183%	13 months
Oil & Gas	10.55	906%	10 months
PCB Design & Manufacturing	12.40	1,101%	11 months
Pharmaceutical	9.85	826%	9 months
Real Estate	15.10	1,389%	10 months
Solar Energy	9.20	770%	9 months

How to Calculate SEO ROI/ROAS?

Once you’ve determined how much revenue your SEO strategy generated during a specific time period (typically a month or a quarter), you can compare that amount to your SEO investment during that time to determine your ROI.

Check Out These Related Posts for more Information: Most Important SEO Metrics, Technical SEO Best Practices, Guest Posting Tutorial

Most businesses use the following formula to calculate SEO’s ROI:

(Gain from Investment – Cost of Investment) / Cost of Investment

If your company already has a method for measuring the ROI of your other marketing channels, you can use the same formula to compare SEO spending against the other channels.

PPC (Pay-Per-Click)

What is PPC?

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

Example of PPC ads on Google for the keyword “health insurance”

PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads. These are typically not pay-per-click advertising, but instead, they charge a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, and Twitter have also adopted pay-per-click as one of their advertising models.

You can learn more about SEO and SMO here.

Does PPC have the Best ROI? PPC ROI/ROAS?

Paid advertising has an incredible ROI. PPC returns $2 for every $1 spent – a 200% ROI rate. (source)

This is a very big difference from SEO. (One reason involves SERP Optimization.)
But there can be several reasons for this. Two of the main reasons are:

SEO is very difficult to measure, for a PPC nation that is very easy to measure.
Customers who come from PPC are customers with very high conversion rates and a big customer lifetime value because they are very goal-oriented.

How to Calculate PPC ROI/ROAS?

You can calculate PPC’s ROI with the following formula:

(Gain from Investment – Cost of Investment) / Cost of Investment

For example, let’s say your primary goal is to sell a specific product that costs $100, and you run a PPC campaign with a cost per click (CPC) of $1.00. Fifty people click the ad, and two of them make a purchase.

(Gain from Investment – Cost of Investment) / Cost of Investment

($200 – $50) / $50
$150 / $50
3 * 100
300%

In this case, your ROI would be 300%.

Of course, this is just a hypothetical example, and the ROI your company sees from PPC depends on the quality of your campaigns. But being able to quickly and easily calculate your ROI allows you to scale up on the campaigns that are working and improve upon the ones that aren’t.

Email Marketing / Marketing Automation

Does Email have the Best ROI? Email Marketing ROI/ROAS

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Advantages of Email Marketing:

Instant impact
Reach a global audience
Easy to share
Easy to measure
Drive revenue

What is Email Marketing ROI?

Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $36. (source) That’s a higher return than you can expect from any other form of marketing — digital or otherwise.

How to calculate Email Marketing ROI?

You can calculate email marketing’s ROI by using the following formula:

(Gain from Investment – Cost of Investment) / Cost of Investment

Imagine your business uses email marketing to nurture leads. In the past quarter, you’ve invested around $500 to build, design, and send your emails. In response, you’ve earned three leads, which are worth $1500.

(Gain from Investment – Cost of Investment) / Cost of Investment

($1500 – $500) / $500
$1000 / $500
2 * 100
200%

In this case, your ROI would be 200%.

Similar to PPC and SEO, you can also look at the value of your email marketing in Google Analytics. Just select “Email” as your channel, look at the value of your goal completions, and compare this to your monthly spending on email marketing.

Content Marketing

What is Content Marketing?

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. This is one of the broadest and newest channels of digital marketing and it is very difficult to measure.

It is often used by businesses in order to accomplish the following goals:

Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Increase brand awareness or credibility,
Engage an online community of users

Content marketing attracts new customers by creating and sharing valuable free content. It helps businesses create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the business in the future.

Does Content Marketing have the Best ROI? Content Marketing ROI/ROA

Because Content Marketing can be so many things, I’ll attach a case study we did on backlinks from Quora, you can also read about Content Marketing for eCommerce. The distinct numbers for content marketing ROIs are not easily determined because this channel is so wide-ranging.

Best ROI Channel takeaways:

The best marketing channel by ROI (Return on Investment) is Email Marketing But under limited circumstances.

Email marketing is a marketing tool for an existing customer base and usually won’t help you to acquire new customers.

If you are looking at marketing channels just from a new customer acquisition perspective SEO is the leading channel with an average of 10X ROI compared to 2X on PPC.

Content Marketing & SEO Platform

Content marketing has been deemed one of the most effective lead generation methods online. Accessily’s content marketing strategy with guest posting is one of the most effective and simple ways to crush your eCommerce content marketing goals and see major results for your website. In addition, guest posts from Accessily have powerful backlinks that boost SEO, so that you can see that magical 10X ROI for new customer acquisition by guest posting!

Our guest post service and guest post marketplace plans both have comprehensive options to create and distribute effective content for your eCommerce website, and the guest posts will also include SEO, benefits, and link building. You can supply your own content or have it written by trusted sellers in our marketplace.

The dedicated staff from our account managers and our dedicated marketplace sellers collaborate to provide a personalized content marketing strategy for your business. We can provide relevant content for any niche as well and provide strategy consulting with our managed service option where we can provide helpful content marketing ideas.

You can harness the power of content with a custom plan from Accessily or use our marketplace to get started with your eCommerce content marketing and push your business forward!

Are Backlink Exchange Can Hurt My Website in 2023?

Backlink exchange are agreements to build mutual backlinks between two websites. A few years ago, the strategy of using ״Link Exchanges״ was very commonplace for improving a site’s search engine rankings. It is still used today to try and improve SEO (Search Engine Optimization) but it is not necessarily an effective technique and one must be careful not to inadvertently hurt their SEO using this technique.

Can Backlink Exchange Hurt My Website?

The short answer is yes. Today’s search engines are very advanced and their main goal is to deliver the most relevant results possible. Since relevancy is very important, spam links and unrealistic links are identified easily. If you exchange links with websites that are not remotely related to your site, Google or Bing Search will likely identify these actions as “unrealistic” leading to an SEO penalty that negatively impacts your search ranking.

Since relevancy is important, it makes the most sense to exchange links with websites that are in the same niche or about the same broader topic. This presents another problem though because you are exchanging links with websites that are likely competing for the same ranking positions as you. This makes it more difficult to find websites that are both relevant and interested in doing an exchange.

link building from website A to website B

Another issue with link exchanges is reliability. When you make an agreement to do a link exchange with a website it is difficult to ensure that they will provide a permanent link. In many cases, unreliable websites can post a link to your site for a very brief window and then take down the link. In fact, these websites could remove links at any time and it is very difficult to keep track of live backlinks made through these arrangements.

Lastly, exchanging links can hurt your reputation if done incorrectly. If you have a link exchange with unpopular websites that provide bad or ‘thin’ content, this will lower your website’s authority and image. This can turn off your audience and reduce future traffic.

Before diving in on how to do link building correctly, here’s are few link building mistakes to avoid:

7 Link Building Mistakes

Quantity Madness

Although it is important for your blog to be linked to many different websites, quality is still more important. In order to create as many backlinks as possible, people often go for the quantity instead of quality.

Precisely, some bloggers link their blogs to websites with

As a result, your blog is being linked to something your audience will recognize as bad. That leaves you with a backlink doing more harm than good.

To avoid making this type of a basic mistake, slow down. Revise. Choose wisely. And don’t let quantity take over quality. Choose reliable websites with valuable content and stay focused on your reputation.

Diversity in Linking

When creating backlinks, you need to ask yourself: What do I want to achieve with this?

We do realize your main goal is to get people to read your blog and to drive more traffic to it. However, that shouldn’t be the end of the story.

Some bloggers create a majority of backlinks directing towards the home page of their blog. But what about the rest? This type of mistake will only give the average reader vague knowledge about who you are and what your blog is all about.

Uninviting Anchors

When building backlinks, bloggers have to use anchors to make the links more suitable for the average reader.

This anchor needs to fit in the text but still evoke some interest among the readers and preferably make them click.

To make sure the readers click the backlinks, some bloggers opt for anchors such as CLICK FOR MORE or VISIT THIS.

However, the types of anchors are extremely uninviting because the readers feel like you’re forcing them to do something they may not want to.

Therefore, your anchors need to be a lot more subtle. Blend them in with the rest of the text, only suggesting the readers that there’s more for them to explore and learn about.

No-follow links

If your goal is to rank higher on Google or Bing Search, you need to be SEO friendly in every aspect, including your backlinks.

However, not so many people realize that building no-follow backlinks is worthless when it comes to SEO. And here’s why.

No-follow links do not allow Google to follow them and reach your blog. Only humans can do it, but not bots.

That means that these type of link won’t help you rank higher and climb the SEO ladder.

Therefore, consider building more do-follow links which are completely opposite. They allow both humans and bots to follow them and help you increase your ranking.

Being Irrelevant

You need to focus on getting the most use out of your backlinks. That includes making smart moves when it comes to finding suitable websites to link your blogs to.

If your blog is about photography, there’s no point in searching for backlinks on websites dealing with finances or agriculture.

Irrelevant websites of even high authority won’t help you build your audience.

This type of mistake is more common than it should be as bloggers forget to aim for specific websites.

How to exchange links in 2023?

It is important to say that not all link exchanges are bad. It is normal for many sites to have some reciprocal links. Just don’t overdo it. Remember to maintain natural link diversity!

If you decide to participate in a link exchange you should be looking for websites with large organic traffic, quality content, and niche relevance.

Make sure the link exchanges make sense so that they don’t result in an SEO penalty. For example, you have a company that sells animal equipment, doing a link exchange with a business of building materials wouldn’t make sense, but it would make sense if you exchanged links with a forum on Labradors.

It is usually advisable to exchange links with ‘business partners’, ‘recommendations’, or ‘partnerships’.

Link Exchange Alternative?

Guest posting is content about your site posted on another site, this can be a blog post, an article, or another form of content. This unique link building method combines the benefits of content marketing with the benefits of SEO for a majorly impressive return on investment.

Guest posting in the past was more complicated because the outreach process was time-consuming and labor-intensive, but this process has been streamlined by Accessily’s GuestPost Marketplace and Campaign Algorithm.

Meet our wonderful solution, Accessily which contains thousands of websites just like you that want to promote their website for SEO purposes or to generate leads/sales from very targeted traffic. Accessily’s platform saves you time by bringing high-authority websites to your fingertips.

Accessily: How it Works?

Every website owner can list his website in the Marketplace with required information like the visitor’s audience, category, and the requested price for a guest post.

It is important to mention Accessily has high standards and accept only high-quality websites. Every website on the platform goes through a detailed screening process and also gets evaluated based on its customer reach.

When purchasing a guest post, you will buy or alternatively sell a link to a site, that is embedded in a piece of high-quality relevant content.

Using this method, you will be able to sell links to other websites and buy incoming backlinks from other websites without creating duplicates for search engines.

Link Building for SEO? “Guest blogging — also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.” Ultimately, Guest Posting is a more efficient way to gain relevant permanent backlinks than searching for link exchanges.

You might also like :
Guest Posts for Powerful Backlinks
Are Multiple Backlinks from the Same Website Good for SEO?
Best Way to Scale Backlink Generation: Guest Posting
Paid Guest Posts & How It Can Grow Your Business

Local Isn’t Dead: One Business Journey To 1st Position In Google

Hi everyone and welcome!
In this blog post, I’ll show you a case study about a local business that came from nowhere straight to the first position in Google with amazing SEO approach.

Unfortunately, the business owner is not willing to expose his business name in order to prevent competition and we respect his request. However, we will discover that this is a local business in the home improvement niche.

Continue reading Local Isn’t Dead: One Business Journey To 1st Position In Google