Hopefully, you have the best SEO person in the world who is doing a fantastic job for you and your company. The person is local to you, can meet with you at your business, is responsive, and knows what he or she is doing.
If you have a person like that, great!
This article is for those of you that are struggling with your current SEO person and aren’t sure if you should move on.
Here are the top two reasons when you should:
1. You’re paying thousands of $$$$, but you’re not sure what you’re getting.
I’ve seen this happen countless of times, especially for companies that are hiring local “SEO experts” that created their website.
They hire locally thinking that they will get someone that’s dependable, accountable, and responsive.
They get reeled into a big SEO budget in the thousands and the bill comes month after month, but they are never sure exactly what they “get”. They don’t see any uptick in sales or leads either.
So then they ask what exactly they are paying for and how it works. The “expert” uses ambiguous jargon, never quite being able to explain in simple terms. It seems overly complicated and mysterious.
If the customer is shrewd, they see the BS. If the customer is gullible, they end up paying for a year or more of SEO, wasting money down the drain, while the SEO “expert” does nothing.
If your SEO budget is $750 or more, but you’re not sure what you’re getting, then you might not actually be getting anything.
If after 3 months your SEO person can’t show you tangible results on how things have improved or backlinks that have been built to your site, you should sit down and have a conversation with him or her.
If after 6 months your SEO person still can’t, it’s very likely time to move on.
2. No results
With a good budget, you should see results within 3-6 months tops. That means ranking on the first page of search results, or even the top three positions of the first page.
When you’re paying for SEO, you should be paying for results. If you’re not seeing your website show up on the first page for your particular keywords, it’s very likely time to move on.
3. No Backlink Generation
If your SEO person is not helping you generate backlinks then you won’t be able to increase in search rankings.
The creation of backlinks is essential because it leads to a higher search engine ranking and thus leads to a higher click-through rate, which translates into increased organic traffic, new leads, new customers, and higher conversion. Good SEO also leads to greater brand awareness which also contributes to success, as more people are aware of your website as an option for them to use.
Guest Posting with Accessily Builds Powerful Backlinks Guest Posting is a powerful SEO tool because it is an effective way to generate permanent backlinks. The specific method of guest posting matters to ensure that backlinks are high-quality and that the endeavor is scalable and easy.
Guest Posts provide organic authoritative backlinks from a variety of high domain authority websites that are relevant to your niche. The relevancy of the audience is important both as an investment and for SEO.
The more helpful information is the users who search for it, the higher it is supposed to rank, so Guest Posts align with the core principles of SEO by combining the content elements and backlinks.
What’s a good budget?
It depends on the keyword difficulty, which depends on the competition from other sites.
If it’s a hot keyword that everyone is after, a bigger budget is required.
The easiest way to get a free quote is to try Accessily’s Guest Post Service.
Within our new, easy-to-use Campaign Manager, you will be able to type in the keywords you want and you’ll get an instant quote. It’s all done automatically using Accessily’s proprietary algorithm.
You will save money and get results with us!