Do you run a site that accepts guest posts? How do you obtain those posts? At the end of this post, we’re going to show you how to scale your guest post process and get quality content for free.
But first, let’s do a quick overview of the process and learn the current problems with it. As you probably already know, there are several methods you can use to attract people who will post to your site:
1. Creating a landing page
Creating a landing page is a good option because you can describe your guest post submission guidelines, and the writers that find your landing page can quickly get all of the information that they need to get started.
The only problem with this is that you will need to make sure your SEO and keyword research is spot on. And you’re competing against others that are also looking for free guest posts. So usually you won’t get articles consistently using this approach.
2. Social Media Communities
Combing through targeted social media communities is another option. You can probably search through communities like Reddit or Facebook, create your outreach post, and then wait for the responses to start rolling in.
They may or may not start rolling in right away, but they likely won’t, so this method will probably be very time-consuming. You will also need to vet the writers, so prepare yourself to read a lot of articles to find that diamond in the rough.
3. Freelance job sites
How about searching the freelance job sites? On the surface, this sounds like the ideal method. The main problem with job sites is that you will have to pay the writers, and the old saying, “You get what you pay for” definitely comes into play here. It is not cheap to obtain well-written articles. It is not uncommon to spend $150 or more for a 1,500-word article.
4. Google search (competitor sites)
You can always use old reliable: Google search. You can search competitor sites that offer guest posts, then gather names of some of the writers. You will then need to take the time to do the outreach, then agree on the specifics.
If that sounds like a roundabout way to find writers, you are probably right.
These four methods have two things in common. You will be spending a lot of time, and most likely, a lot of money on these posts.
Use a Marketplace for Guest Posts
How about this: A specialized marketplace for bloggers and website owners. If you look hard enough, you can find a marketplace for just about any service: insurance, home repair, pet sitters, ride-sharing services, dating sites.
The list goes on and on. Why isn’t there one for guest posts? Guess what – it’s here now because we created it at Accessily.
A marketplace for bloggers and website owners is a partnership that will benefit both parties.
If you are a blogger, you can cut down on the outreach and the time spent waiting for website owners to respond to your inquiry.
If you are a site owner looking for guest posts, then this would be the ideal situation. A marketplace will allow site owners to get selected by writers that are targeting your specific niche.
Site Owners Can Scale Their Guest Posts the Hassle-free Way
If you are a website owner, you do not want to spend time searching and vetting writers. A marketplace will do most of the work for you. It will attract writers and subject matter experts from all types of niches. Once you create your account, you would just need to list your site with all of the relevant information. The writers will find you, and then they would place an order to post on your website.
All you have to do is read it over and make sure it meets your quality standards. Our platform allows you to streamline communication with the writer.
It does not get any better than that! On second thought, it does get better!
Because this is a marketplace, the writers will pay you an editorial fee for your time.
A marketplace benefits both the writer and the site owner. For you, the site owner, you will be able to easily find content creators for your niche. If you own a website that is in a popular niche, then you will be able to scale the number of writers and blog posts in no time.
For the writers, their goal is to post on as many sites as they can. This will allow them to increase their pageviews and subsequently increase their bottom line.
It is a win-win situation!
I like to work smart, not hard. Working smart is allowing a marketplace to do the work for you. Allowing the marketplace to do most of the work will allow you to focus on the more important aspects of your business.