Guest blogging is the hottest link building technique on the market right now. Not only that, guest posting helps to spread the word about your brand, in turn, helping you foster a stronger brand identity.
By being consistent with guest posting, you can expect to:
Create new and relevant backlinks.
Drive fresh and organic traffic to your site.
Generate new opportunities and leads for your product.
Build a search-engine friendly brand identity.
And most importantly, you can build a personal portfolio of sites that you have contributed your content to. In as competitive of a market as guest blogging — having a solid portfolio can make all the difference between landing an opportunity or being declined.
That said, let’s look at another factor of success. And that factor is quality.
One good guest post is better than ten bad ones.
Since backlinks are a critical element for your search engine rankings, that must mean that the more you guest blog, the quicker you are going to get better results? At one point in time, this strategy worked extremely well. But as with all things in life, this approach ceased to be viable.
When Google detects that a website is publishing articles that contain spammy links, this may change Google’s perception of the quality of the site and could affect its ranking.
Finding great guest blogging opportunities takes time and patience. But, it’s necessary if you wish to attract high-quality opportunities that will boost your brand presence.
Here’s a checklist to follow when building a list of sites that you wish to contribute a guest post:
Focus on blogs and sites that are relevant to your niche. And make sure that you actually enjoying reading the content yourself!
Prioritize sites that have a well-established authoritative status. Accessily helps you do this by highlighting DA (Domain Authority) for each guest blogging opportunity.
Ask your friends, peers, colleagues where they get their latest fix and see if you can negotiate a guest post on sites they recommend.
Look for websites that are often mentioned by other bloggers — give yourself the challenge to write better content and land better opportunities!
And if you are looking to land opportunities on an editorial level — Huffington Post, Entrepreneur, The Verge, etc. — then work on building relationships over time.
Brian Dean, who’s a renowned SEO expert, recommends that you establish relationships with other authors before making a pitch.
Something as simple as a Twitter interaction, or a heads-up email can make all the difference. The goal is not to come off as “needy”, but to foster authentic relationships that can be beneficial to both of you.
This is an example tweet taken from Elise Dopson’s profile. This is the kind of outreach you want to perform before you start thinking about a guest contribution.
The more you engage with your peers, the more people you are going to discover who write about similar things to you. As a result, you can expand your network to a much broader scope.
Increase your chances of approval by pitching unique content.
The average number of blog posts published in 2019 is roughly 4 million posts per day. And that’s without taking into the account media news, articles, and other types of written content.
Moral of the story: content uniqueness is important more than ever. And you will see this reflected in the number of ‘rejections’ that you get from other bloggers.
Anyone can put together a quick list of ‘5 tips for small business websites’ because there is so much related information available on the subject.
But unique content, a unique angle and approach is much harder to come by. So, if you want to stand out and improve your chances of getting approved for a guest post — think of unique and authentic content ideas that you can pitch.
Here’s a list to get you started:
Focus on personal experience. Write stories that stem from your direct experience with a subject. What did you learn? How can your lessons help others?
Interviews. This is an often overlooked content type. All it takes is a few emails back and forth to gather up some interesting bits and pieces for a Q&A style post. Besides, you get free exposure from all the people your interviewed!
Trends. Don’t just use Google Trends to see what’s the latest popular thing. Dig deep into social networks to recognize any subjects that could make for a unique content piece. A simple quote from someone could be turned into a successful blog post. Tools like BuzzSumo help you analyze the most popular posts across the web.
The more unique ideas you can identify, the easier it’s going to be get accepted and eventually published.
Here’s the full checklist of things we have learned in this post:
Guest posting is an excellent strategy to earn new links, build partnerships, and strengthen your brand presence.
Google isn’t against guest blogging but encourages for webmasters to focus on authentic and natural opportunities.
You can earn trust from other bloggers by creating long-term relationships with them.
With more than 4M blog posts published per day, it’s critical to submit content that’s original and never seen before.
Okay, and now for the best part; the actual list of more than 100+ websites where you can submit a guest post today.
This is a thorough and verified list, and we have categorized each website to help you find blogs in your niche faster. If you wish to find more websites where you can submit guest posts — check out our full platform.