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Ultimate List: Best ROI Marketing Channels in 2023 Ranked

As a marketer, you have a variety of choices for getting new customers. It may be overwhelming to decide how to allocate your budget to optimize success, especially with the endless options. You can choose from everything from social media campaigns to event sponsorship to billboards, it can be difficult to decide which ones are worthy of your marketing investment.

You landed here not for nothing, like you, there are hundreds of thousands of other businesses that get confused on the same question every quarter again and again. ״What Is THE BEST ROI channel to invest our advertising budgets?!״

In this blog post, I give you all the information you need to decide which advertising channels are right for your business, ideas, and tips.

Save the article and feel free to send us questions in the comments, promise to answer everyone!

What is ROI?

First of all, what are ROI and ROA? ROI is a metric that measures how much profit is generated compared to the expenses invested. ROAs are a similar metric but they are related to assets, so they measure how much profit is generated related to the expenses of buying/operating assets. In the marketing field, these assets can be tangible like billboards or intangible like backlinks and influencer content.

The marketing channels that deliver the best ROI / ROAS are Search Engine Optimization, Paid Per Click Ads, Email Marketing, and Content Marketing. Each channel has different pros and cons depending on your usage. Every business can optimize the results by tailoring its strategy based on factors such as whether the business is B2B or B2C.

SEO (Search Engine Optimization)

What is SEO?

SEO – Search Engine Optimization is a process of increasing website visibility in search results, with the goal of receiving more organic traffic to the website.

Nowadays when people seek information whether it is looking for a product to buy or catching up with the news, they turn to Google. Google then directs them to the most relevant results based on what they searched for. Thus Google has a lot of influence on the organic traffic a website receives because it guides users to specific sites. This makes search a golden opportunity for business growth and it has the potential for the best ROI compared to other investments.

SEO ROI By Industry

Industry	Return on Advertising Spend (ROAS)	ROI	Time to Break-Even
Addiction Treatment	8.90	736%	8 months
B2B SaaS	8.75	702%	7 months
Biotech	9.20	788%	8 months
Construction	7.40	681%	5 months
eCommerce	3.65	317%	16 months
>Financial Services	11.10	1,031%	9 months
Higher Education & College	10.40	994%	13 months
HVAC Services	8.15	678%	6 months
Industrial IoT	9.85	866%	7 months
Commercial Insurance	9.05	758%	9 months
IT Staffing	7.00	612%	10 months
Legal Services	6.15	526%	14 months
Manufacturing	9.50	813%	9 months
Medical Device	12.85	1,183%	13 months
Oil & Gas	10.55	906%	10 months
PCB Design & Manufacturing	12.40	1,101%	11 months
Pharmaceutical	9.85	826%	9 months
Real Estate	15.10	1,389%	10 months
Solar Energy	9.20	770%	9 months

How to Calculate SEO ROI/ROAS?

Once you’ve determined how much revenue your SEO strategy generated during a specific time period (typically a month or a quarter), you can compare that amount to your SEO investment during that time to determine your ROI.

Check Out These Related Posts for more Information: Most Important SEO Metrics, Technical SEO Best Practices, Guest Posting Tutorial

Most businesses use the following formula to calculate SEO’s ROI:

(Gain from Investment – Cost of Investment) / Cost of Investment

If your company already has a method for measuring the ROI of your other marketing channels, you can use the same formula to compare SEO spending against the other channels.

PPC (Pay-Per-Click)

What is PPC?

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system.

Example of PPC ads on Google for the keyword “health insurance”

PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads. These are typically not pay-per-click advertising, but instead, they charge a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, and Twitter have also adopted pay-per-click as one of their advertising models.

You can learn more about SEO and SMO here.

Does PPC have the Best ROI? PPC ROI/ROAS?

Paid advertising has an incredible ROI. PPC returns $2 for every $1 spent – a 200% ROI rate. (source)

This is a very big difference from SEO. (One reason involves SERP Optimization.)
But there can be several reasons for this. Two of the main reasons are:

SEO is very difficult to measure, for a PPC nation that is very easy to measure.
Customers who come from PPC are customers with very high conversion rates and a big customer lifetime value because they are very goal-oriented.

How to Calculate PPC ROI/ROAS?

You can calculate PPC’s ROI with the following formula:

(Gain from Investment – Cost of Investment) / Cost of Investment

For example, let’s say your primary goal is to sell a specific product that costs $100, and you run a PPC campaign with a cost per click (CPC) of $1.00. Fifty people click the ad, and two of them make a purchase.

(Gain from Investment – Cost of Investment) / Cost of Investment

($200 – $50) / $50
$150 / $50
3 * 100
300%

In this case, your ROI would be 300%.

Of course, this is just a hypothetical example, and the ROI your company sees from PPC depends on the quality of your campaigns. But being able to quickly and easily calculate your ROI allows you to scale up on the campaigns that are working and improve upon the ones that aren’t.

Email Marketing / Marketing Automation

Does Email have the Best ROI? Email Marketing ROI/ROAS

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Advantages of Email Marketing:

Instant impact
Reach a global audience
Easy to share
Easy to measure
Drive revenue

What is Email Marketing ROI?

Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $36. (source) That’s a higher return than you can expect from any other form of marketing — digital or otherwise.

How to calculate Email Marketing ROI?

You can calculate email marketing’s ROI by using the following formula:

(Gain from Investment – Cost of Investment) / Cost of Investment

Imagine your business uses email marketing to nurture leads. In the past quarter, you’ve invested around $500 to build, design, and send your emails. In response, you’ve earned three leads, which are worth $1500.

(Gain from Investment – Cost of Investment) / Cost of Investment

($1500 – $500) / $500
$1000 / $500
2 * 100
200%

In this case, your ROI would be 200%.

Similar to PPC and SEO, you can also look at the value of your email marketing in Google Analytics. Just select “Email” as your channel, look at the value of your goal completions, and compare this to your monthly spending on email marketing.

Content Marketing

What is Content Marketing?

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. This is one of the broadest and newest channels of digital marketing and it is very difficult to measure.

It is often used by businesses in order to accomplish the following goals:

Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Increase brand awareness or credibility,
Engage an online community of users

Content marketing attracts new customers by creating and sharing valuable free content. It helps businesses create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the business in the future.

Does Content Marketing have the Best ROI? Content Marketing ROI/ROA

Because Content Marketing can be so many things, I’ll attach a case study we did on backlinks from Quora, you can also read about Content Marketing for eCommerce. The distinct numbers for content marketing ROIs are not easily determined because this channel is so wide-ranging.

Best ROI Channel takeaways:

The best marketing channel by ROI (Return on Investment) is Email Marketing But under limited circumstances.

Email marketing is a marketing tool for an existing customer base and usually won’t help you to acquire new customers.

If you are looking at marketing channels just from a new customer acquisition perspective SEO is the leading channel with an average of 10X ROI compared to 2X on PPC.

Content Marketing & SEO Platform

Content marketing has been deemed one of the most effective lead generation methods online. Accessily’s content marketing strategy with guest posting is one of the most effective and simple ways to crush your eCommerce content marketing goals and see major results for your website. In addition, guest posts from Accessily have powerful backlinks that boost SEO, so that you can see that magical 10X ROI for new customer acquisition by guest posting!

Our guest post service and guest post marketplace plans both have comprehensive options to create and distribute effective content for your eCommerce website, and the guest posts will also include SEO, benefits, and link building. You can supply your own content or have it written by trusted sellers in our marketplace.

The dedicated staff from our account managers and our dedicated marketplace sellers collaborate to provide a personalized content marketing strategy for your business. We can provide relevant content for any niche as well and provide strategy consulting with our managed service option where we can provide helpful content marketing ideas.

You can harness the power of content with a custom plan from Accessily or use our marketplace to get started with your eCommerce content marketing and push your business forward!

Are Backlink Exchange Can Hurt My Website in 2023?

Backlink exchange are agreements to build mutual backlinks between two websites. A few years ago, the strategy of using ״Link Exchanges״ was very commonplace for improving a site’s search engine rankings. It is still used today to try and improve SEO (Search Engine Optimization) but it is not necessarily an effective technique and one must be careful not to inadvertently hurt their SEO using this technique.

Can Backlink Exchange Hurt My Website?

The short answer is yes. Today’s search engines are very advanced and their main goal is to deliver the most relevant results possible. Since relevancy is very important, spam links and unrealistic links are identified easily. If you exchange links with websites that are not remotely related to your site, Google or Bing Search will likely identify these actions as “unrealistic” leading to an SEO penalty that negatively impacts your search ranking.

Since relevancy is important, it makes the most sense to exchange links with websites that are in the same niche or about the same broader topic. This presents another problem though because you are exchanging links with websites that are likely competing for the same ranking positions as you. This makes it more difficult to find websites that are both relevant and interested in doing an exchange.

link building from website A to website B

Another issue with link exchanges is reliability. When you make an agreement to do a link exchange with a website it is difficult to ensure that they will provide a permanent link. In many cases, unreliable websites can post a link to your site for a very brief window and then take down the link. In fact, these websites could remove links at any time and it is very difficult to keep track of live backlinks made through these arrangements.

Lastly, exchanging links can hurt your reputation if done incorrectly. If you have a link exchange with unpopular websites that provide bad or ‘thin’ content, this will lower your website’s authority and image. This can turn off your audience and reduce future traffic.

Before diving in on how to do link building correctly, here’s are few link building mistakes to avoid:

7 Link Building Mistakes

Quantity Madness

Although it is important for your blog to be linked to many different websites, quality is still more important. In order to create as many backlinks as possible, people often go for the quantity instead of quality.

Precisely, some bloggers link their blogs to websites with

As a result, your blog is being linked to something your audience will recognize as bad. That leaves you with a backlink doing more harm than good.

To avoid making this type of a basic mistake, slow down. Revise. Choose wisely. And don’t let quantity take over quality. Choose reliable websites with valuable content and stay focused on your reputation.

Diversity in Linking

When creating backlinks, you need to ask yourself: What do I want to achieve with this?

We do realize your main goal is to get people to read your blog and to drive more traffic to it. However, that shouldn’t be the end of the story.

Some bloggers create a majority of backlinks directing towards the home page of their blog. But what about the rest? This type of mistake will only give the average reader vague knowledge about who you are and what your blog is all about.

Uninviting Anchors

When building backlinks, bloggers have to use anchors to make the links more suitable for the average reader.

This anchor needs to fit in the text but still evoke some interest among the readers and preferably make them click.

To make sure the readers click the backlinks, some bloggers opt for anchors such as CLICK FOR MORE or VISIT THIS.

However, the types of anchors are extremely uninviting because the readers feel like you’re forcing them to do something they may not want to.

Therefore, your anchors need to be a lot more subtle. Blend them in with the rest of the text, only suggesting the readers that there’s more for them to explore and learn about.

No-follow links

If your goal is to rank higher on Google or Bing Search, you need to be SEO friendly in every aspect, including your backlinks.

However, not so many people realize that building no-follow backlinks is worthless when it comes to SEO. And here’s why.

No-follow links do not allow Google to follow them and reach your blog. Only humans can do it, but not bots.

That means that these type of link won’t help you rank higher and climb the SEO ladder.

Therefore, consider building more do-follow links which are completely opposite. They allow both humans and bots to follow them and help you increase your ranking.

Being Irrelevant

You need to focus on getting the most use out of your backlinks. That includes making smart moves when it comes to finding suitable websites to link your blogs to.

If your blog is about photography, there’s no point in searching for backlinks on websites dealing with finances or agriculture.

Irrelevant websites of even high authority won’t help you build your audience.

This type of mistake is more common than it should be as bloggers forget to aim for specific websites.

How to exchange links in 2023?

It is important to say that not all link exchanges are bad. It is normal for many sites to have some reciprocal links. Just don’t overdo it. Remember to maintain natural link diversity!

If you decide to participate in a link exchange you should be looking for websites with large organic traffic, quality content, and niche relevance.

Make sure the link exchanges make sense so that they don’t result in an SEO penalty. For example, you have a company that sells animal equipment, doing a link exchange with a business of building materials wouldn’t make sense, but it would make sense if you exchanged links with a forum on Labradors.

It is usually advisable to exchange links with ‘business partners’, ‘recommendations’, or ‘partnerships’.

Link Exchange Alternative?

Guest posting is content about your site posted on another site, this can be a blog post, an article, or another form of content. This unique link building method combines the benefits of content marketing with the benefits of SEO for a majorly impressive return on investment.

Guest posting in the past was more complicated because the outreach process was time-consuming and labor-intensive, but this process has been streamlined by Accessily’s GuestPost Marketplace and Campaign Algorithm.

Meet our wonderful solution, Accessily which contains thousands of websites just like you that want to promote their website for SEO purposes or to generate leads/sales from very targeted traffic. Accessily’s platform saves you time by bringing high-authority websites to your fingertips.

Accessily: How it Works?

Every website owner can list his website in the Marketplace with required information like the visitor’s audience, category, and the requested price for a guest post.

It is important to mention Accessily has high standards and accept only high-quality websites. Every website on the platform goes through a detailed screening process and also gets evaluated based on its customer reach.

When purchasing a guest post, you will buy or alternatively sell a link to a site, that is embedded in a piece of high-quality relevant content.

Using this method, you will be able to sell links to other websites and buy incoming backlinks from other websites without creating duplicates for search engines.

Link Building for SEO? “Guest blogging — also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.” Ultimately, Guest Posting is a more efficient way to gain relevant permanent backlinks than searching for link exchanges.

You might also like :
Guest Posts for Powerful Backlinks
Are Multiple Backlinks from the Same Website Good for SEO?
Best Way to Scale Backlink Generation: Guest Posting
Paid Guest Posts & How It Can Grow Your Business

5 SEO Automation Tools: Improve SEO Results Fast (Updated 2023)

SEO automation tools can support your growth by taking away some of the weight off your shoulders! By automating boring SEO processes, you allow yourself and your team to focus on more important projects within your digital marketing campaign.

What is SEO Automation?

SEO automation is when you use tools or software to complete traditionally manual SEO-related tasks. This simplifies the process of improving your SEO by reducing the amount of manual work necessary.

SEO automation helps you complete tedious tasks more quickly which gives you more time to invest in other areas like strategic planning and creating quality content. Although you can not make every SEO task automated, automating certain tasks is a great thing to do for improving efficiency.

You might also like to read:
Common Questions about SEO
What Does SEO Stand for

Manual Vs. Automated SEO

Since there are so many SEO softwares and platforms it can be difficult to determine the best tools for improving the SEO on your website. In addition, it can be difficult to decide whether to hire an SEO agency or professional versus using the services of a software/platform. It can be helpful to start with an SEO checklist and create a plan for each element of SEO that you want to address, and then you can see what options offer the best support for your SEO needs. Throughout this process, you will often be comparing Manual and Automated SEO options.

Manual SEO simply means that an individual is implementing various technical on-page and off-page SEO strategies into a website by hand. On the other hand, Automated SEO means that software or SEO platforms are being used to implement SEO strategies into a site.

A lot of people are dismissive of SEO automation tools because they are worried about the quality of the results. However, most SEO automation tools are very advanced and built with advanced analytics by SEO experts. Therefore there is no reason to equate SEO automation with poor quality compared with manual efforts. If anything, SEO automation can often have more thorough results because the algorithms used often

Of course, manual SEO has advantages as well.
Some of the advantages of using manual SEO implementation are:

You have 100% control over your search engine optimization strategies.
Manual research can result in excellent SEO insights that might be missed by automated strategies.

Despite these advantages, there are also some major cons to manual SEO.
The following are some of the reasons to avoid manual SEO:

Manual SEO is super time-consuming and expensive.
It involves a high-level effort that could have been channeled to areas that cannot be automated.
It is extremely slow. Manual SEO strategies take a lot of time to implement. This slowness is a major detriment in a fast-paced field like SEO. The faster you can implement SEO strategies the sooner your website can benefit from increased traffic.
The slow nature of Manual SEO adds to the cost if you use an SEO agency or SEO freelancer. Their billable hours will be significant, taking a toll on your wallet!

Advantages of Automated SEO

Automated SEO is economical. It is often cheaper and faster to complete processes automatically.
You can easily complete tedious and time-consuming tasks like site audits.
Automated SEO lets you schedule SEO tasks, which saves you time!
You will need to hire fewer people to help with SEO which will reduce your overall investment and increase your ROI.

What Parts of SEO Should You Automate?

On-Page Analysis

One of the most important SEO areas is making sure that your website is running smoothly and without issues. This ensures that there are no search engine penalties on your website for easily fixable things like duplicate listings or slow page loading times. You could manually research and test each function of your website but this would take forever. Fortunately, there are now plenty of tools that brands can use to conduct a quick analysis of their site.

Great Automated On-Page Analysis Tools

The Yoast SEO Plugin

This is a powerful browser plugin that identifies on-page SEO issues and then provides you with actionable recommendations on how to solve them.

The Yoast SEO plugin

SEOptimer

This is a site audit tool that can help you get an overall picture of the state of your website and it is easy to use! You simply type your website’s URL into the search bar and then click “Analyze”. In a few moments, Seoptimer provides you a tremendous amount of data. This data will provide insight into many important on-page factors such as usability, loading speed, social signals, and more.

Seoptimer

SE Ranking

SE Ranking is another helpful tool for automating SEO on-page analysis. This complete SEO suite will help your agency improve its on-page SEO. Similarly to Seoptimer, you simply input your URL, and then a lot of useful data on your website is provided. For example, it provides information on technical errors and website loading speeds, along with improvement suggestions.

SE Ranking

Keyword Research

Keyword Research can be very time-consuming when it is done manually, but luckily there are tools that can help! This article will highlight one excellent and completely free tool that automates this task. One of the hardest parts of SEO is creating high-quality content that users are searching for. If you are able to easily identify relevant keywords and related content ideas, that will jumpstart your SEO success!

You might also like:
Best Free Keyword Research Tools List
Long Tail Keyword Guide + Research Tools

UberSuggest

Ubersuggest is a website that helps you streamline keyword research for content creation. This tool works by either typing in a URL or search term, which then takes you to the related keyword overview page.

Ubersuggest displays the search volume, difficulty, and CPC along with a trend graph. This accumulation of data is very helpful and usually takes much more time to organize. The “Keyword ideas” tab will find more search terms for you to consider based on the original search you entered and related competitor keywords. This tool essentially allows you to effectively automated keyword research, content research, and competitive analysis at once!

Ubersuggest

Backlick Generation

This option might sound too good to be true! How can it be possible to automate backlink generation? For this SEO task, Accessily has your back! Guest Posting is the easiest and most effective way to build powerful backlinks. In the past guest posting was a clear example of a tedious manual process with hours of outreach and negotiation involved. But now, it is as simple as launching a Guest Post campaign on our platform!

Buying guest posts automatically with Accessily is simple. Here’s what you do:

Start a new campaign and enter your preferences and objectives
Get matched with the perfect guest posting opportunity using our powerful algorithm based on over 50 relevant parameters
Start creating new backlinks through these excellent Guest Posts!

Accessily Marketplace

Accessily Campagian fully automates Guest Posting by matching your website with Guest Post opportunities using our smart algorithm. You get to set all of the parameters and the rest of the guest posting work is done for you, including the creation of powerful backlinks to improve your SEO!

Take-Aways

It is likely that you will have a mix of manual and automated processes in your overall SEO strategy, but the more that you can free up time and money through automation the more efficient and cost-effective your SEO strategy will be! Consider implementing the useful tools mentioned in this article to get started simplifying your SEO strategy and improving your return on investment in SEO.

Solutions for Digital Marketing- An Insightful Guide

No matter what industry you’re in, we all live in a more and more competitive world. It’s getting harder to find uniqueness and be different from the competition. That’s why we created a list of digital marketing solutions we believe every business should be using as soon as possible, in order to find success in that field. Read carefully and make a checklist of every digital marketing solution tip we recommend, in order to see if you are familiar with some of the mentioned solutions and check which ones have already been implemented.

What is Digital marketing?

Digital marketing, also known as online marketing, is the promotion of brands to connect with potential customers by using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Basically, if a marketing campaign uses any form of digital communication, it’s digital marketing.

Before you start implementing digital marketing solutions, you must know if your marketing solutions align with your customer personas.
If not, make sure to adjust the solutions accordingly so they could be more relevant.

Starting with the basics. Your digital marketing strategy should depend on what you are aiming to achieve. Once you identify the pain points you want to solve, choosing the right online marketing channels would like to dominate will become very simple. For example, if you want to build brand awareness, you can accomplish the 4 following methods:

SEO (Search Engine Optimization)- Improving the SEO results of your website to improve your online presence in Google and other search engines.
In order to learn more about SEO, please check our guide.
Content creation- Writing content for your website.
Social media posts- Creating and publishing posts on your social media accounts.
Advertising- Using advertising services.

Now, let’s talk about the solutions:

SEO+ Content marketing-

You can write an amazing piece of content, but it might as well be unnoticed if it’s not optimized for search engines. Keyword research and link building should get your blogs in front of the eyes of your target audience. Furthermore, high-quality content and link building are actually the two most important signals used by Google to rank your website for search.

According to research Hubspot(A software company) has made, Google is responsible for 94% of the total site’s organic traffic, and you should do your best to hit the top Google results for relevant keywords.

It is important to know, the first position on Google search results has a 34.36% clickthrough rate for desktop and 35% for mobile, which proves how important it is

For more in-depth information about content creation guidelines and SEO tips, we highly recommend reading our blog.

Social Media Marketing-

Everyone these days is doing social media marketing, both online and offline businesses. However, there are more of them that are not performing that well than those who are finding growth using social media.

A lot of companies avoid improving their social media presence, and do the bare minimum, focusing on other internet channels. In most cases, this is the wrong approach. Your online success relies a lot on your social media profiles because these profiles are a kind of business card. Many of your clients will look into your social channels to see if your brand is genuine and if it resonates with their beliefs.

The point is, to pay attention to your social media marketing because it’s one of the keys to your digital marketing strategy success.

Creating a Community-

The most well-known brands in digital marketing these days have gigantic communities behind them. (Examples of brands: Think Hubspot, Buffer, Semrush.)

Of course, they got awesome products that can speak for themselves, but they have also managed to gather and build huge communities that are aligned with their brands’ messages.

How did they do that?

Besides having amazing products, they do a great job when it comes to customer support. They are also exceptional at listening to people’s comments(feedback) while also improving their products based on what they have managed to learn from ongoing feedback.

On top of that, Buffer is also well-known for its transparency, whether it’s their company culture or its salaries, which appeals to many people. Go check out their blog to understand what I’m talking about.

It is important to mention, that you should never start working on building an online community of your own if you haven’t been a member of some existing ones before. Once have figured out and have a sense of what an online community should be like and looks like, you might think of creating your own.

Nowadays a lot of digital marketing strategies are community-based. Many of the popular global brands that are active on social media have Facebook groups or other places where their fans can gather.

4. Using Advertisements-

Despite the fact that we are now less affected by advertisements (they appear very often that many people just ignore them and scroll past them without looking into the message), they still are an important part of online marketing.

In some of the searches on Google, Some of the top search results are paid ads. Sometimes the first page is so saturated with paid results, that you have to scroll past the fold to see organic results.

Apart from 10 organic results, the phrase social media monitoring, for instance, gives you 6 ads that you can click on. Which is more than a third of all results that you see on the first page of results for that keyword.

When you realize that around 40% of clicks go to the top 3 paid ads on the search results page, the importance of the marketing channel becomes very clear.

If you’re thinking of expanding your digital marketing solutions, and still don’t use ads – it is strongly recommended you on using this as a traffic channel.

Google Ads and Facebook Ads panels give you hints on how to get the most out of their tools, but if you are not highly skilled in ads you can turn to digital marketing agencies. Sometimes it’s better to use experts and pay extra in order to save you time than do it alone.

4. Analytics-

In case you’re a marketer, you need to have at least a basic understanding of metrics that reflect the results of your actions.

Analytics really deserves a separate blog post or even a series of posts as there are too many aspects of it to list them all here.

The two I consider the most important are analyzing the behavior of users on your website as well as analyzing the performance of your marketing channels.

The former should give you an idea of what users do when they land on your site.

It could give you a hand with potential design changes, for instance, so that you could tweak your website to the ways people act while playing with your site. On top of that, it helps you analyze conversion funnels, so it’s easier to find the biggest opportunities for improvement, or create feedback polls for you to better understand the reasons behind the behavior.

As far as analyzing your marketing channels is concerned, Google Analytics has to be mentioned as a tool that can help you with analyzing your site’s performance. We are using it as well in order to track Accessily’s performance and there’s probably so much more we could benefit from using it. Many digital marketing experts start their day by checking Google Analytics for themselves/ their clients.

Summary

As we have discussed, there are multiple digital marketing solutions at your disposal.

While it’s difficult to thrive in all of these areas at once, it’s a great idea to develop a skill set that will help with gaining long-term growth and allow you to win the competition with your business competitors in different aspects of digital marketing.

Our recommendation is: if you are just starting, choose 2 to 3 online channels that you will focus on and try to master them. The rest of your resources can be used for hiring digital marketing agencies and freelancers. After you build a set of necessary skills, perhaps adjust some parts of your work, so you will be able to expand to other Guest post services.

10 Incredible Tips For Content Marketing

The Internet has grown into a powerful marketing tool, your site can provide much more than the bare minimum. With a strong content marketing strategy, your business can passively reach potential customers, answer their questions, and convert them into leads.

What is content marketing?

Content marketing is a marketing strategy that is used to attract, and retain an audience by creating and publishing relevant articles, and other pieces of content. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

Now, Let’s get started with the strategy:

1. Figuring out who is your target audience.

Content marketing is all about attracting the right audience — that is, those who are most likely to engage with your site and purchase your products. But it is not possible to write content that attracts the right audience until you know who is your audience.

There is clearly no need to go out and have a chat with every customer who’s ever made a purchase.
Analyze with your team a buyer’s persona, the ideal customer who’s best served by your products. You’ll want to take into account both psychographic and demographic information, and create a buyer persona document that your team can refer to.

Knowing your audience helps you create content that speaks to them.

2. Create Content for your target audience.

This content marketing technique may sound obvious, but once you know who your audience is, you will have an idea about what to write for them. From topic selection to your final edits, your audience should play a big role in the way you present information (the information needs to serve your readers).

Right from scratch, you should choose the topics that potential customers would want to learn about.

When you are writing the content, you have two primary goals: to teach and to assist someone with understanding how to solve a problem. While the objective is to generate leads or attract readers to purchase, it is important to establish your brand as a trustworthy source of information first. Then, after they’ve come to trust you, readers can convert and turn into paying customers.

Every piece of content should be insightful for the readers by answering their questions, offering useful tools and tips, and getting them slowly to know what you offer and how your information can assist them.

For example, if your brand offers vacation packages, your content should revolve around travel and provide important information that potential travelers would like to know. You would write location-specific travel guides, lists of best places to visit, lists of best practices for traveling solo, and so forth. Once a reader continues to come to you as an authoritative source of information, they’ll trust you enough to always be updated with your new content.

3. Have a vision: Decide what will be the purpose of the content.

Most content falls into one of two categories: Useful or entertaining. As you come up with topic ideas, ask yourself whether your idea would help a potential customer solve a problem. If not, ask yourself if they’d find it funny or interesting.

4. Make relevant connections to your business.

Although it’s important to not be too promotional or sales-driven, you should look for opportunities to mention your brand where it is relevant. Even if this is simply a link to another page at the bottom of a blog post, keeping visitors on your site beyond the first thing they see is key to converting them into customers.

5. Make sure the content is in-depth and lengthy.

It’s been well-established that, on average, longer content performs better in search engines than shorter content. So, when writing content for your website, you should make it long — but not just for the sake of it.

As you seek to solve for the reader, you should include everything they need to know in one post about the specific topic they’re looking for. You shouldn’t write long content with paragraphs upon paragraphs of fluff. Rather, answer related questions and bring up any tips that will help them walk away with all the information they need.

To find out the types of questions people need answers to, look at the “People also ask” box when you search the keyword you’re targeting. This will tell you the types of queries Google has picked up on that are related to your search.

In addition, writing lengthy content can help with gaining SEO leads.

6. Look for a unique point of view.

This is one of the most important content marketing tips. Although your competitors can be great sources of topic ideas, you should avoid publishing content that’s too similar to anyone else’s. After all, the goal of content marketing is to provide your customers with useful information—not information that’s readily available.

Whenever you see a great idea, resist the temptation to simply replicate it with some minor alterations. Instead, see the topic as a starting point, and look for ways you could share your own unique angle. This will keep you from becoming part of the same cycle of content that is found online and be much more interesting to your readers.

7. Rely on data to prove your points.

Using stats and data provides an irresistible hook and allows you to show why one should read the piece in the first place. For example, I opened this piece with stats on how many people are online, highlighting the fact that content marketing can help you reach a large segment of the population.

The great thing about data is that it can be used both on your website and on social media platforms. Whenever you use one, be sure to tie it into the value of your product or use it to validate your points.

Whenever you use statistics, be sure to cite recent research (two years at the latest) whenever possible. More importantly, make sure to use factual, accurate data from reputable sources. Data integrity is critical — especially if your blog is widely read.

8. Keep the content up to date.

Readers are generally looking for new ideas, and learning about things they have never heard of, that is the reason, it is so important to make sure the content is being kept up to date.

Here are a couple of steps you could use in order to do so:

A. Exclude the year in the URL when you’re optimizing your content. Great URLs don’t change.

B. Include the year in the title of your content.

C.Schedule your editorial calendar to revisit this content every year so you can keep it up-to-date, which could include updating the title tag, meta description, and content itself.

It’s important to note that if you do implement an optimization strategy, it’s critical you don’t update the URL. The URL should remain the same to ensure you don’t need to re-earn backlinks. Additionally, you don’t want to create unnecessary redirects.

Overall, consistency is key. Publishing consistent content will help you rank in the SERPs, but it will also establish trust with your audience.

9. Track your progress.

As you utilize these content marketing tips and publish content on your site, be sure to regularly monitor your progress against your goals. Although it’s easy to simply look at the volume of pages you’ve published and feel like you’ve accomplished something, it’s absolutely necessary to look at whether those pages are actually generating results.

Make checking Google Analytics (or any other analytics program) part of your routine, and track the metrics that indicate overall performance. If things are going well, keep doing what you’re doing—and if not, use this data to revise your strategy to be more effective.f

10. Alternative Solution- Purchase Content.

If you don’t have the time to write the content and do the necessary research you can look online for freelance writers who are up for the job, just make sure you are giving them all of your guidelines and instructions.

In case you are interested in that option make sure to check Accessily’s content writing service, which includes hundreds of content writing opportunities.

Uncovering the Secrets of How to Search for Guest Post Opportunities

Nowadays, almost every business has a site. Each Business is fighting head to head with its competitors for the customer’s attention and for their presence on their site.
Therefore, guest posting is becoming a more and more common method for increasing the site’s visibility by improving SEO results.

What is guest posting?

Guest blogging also called “guest posting” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to:

Attract traffic from the publishing site back to their website
Boost their domain authority by receiving external links from high-authority domains
Increase brand awareness.
Build relationships with peers in their industry, and other similar/related industries.

Almost always, guest blogging offers mutual benefits for the guest blogger and the website hosting the guest content. In other words, guest blogging is a two-way street — so when you decide to hop on the guest blogging bandwagon, you should consider featuring posts by guest bloggers on your own website, too.

Why Is finding Guest Post Opportunities Important For Your Business?

Guest blogging offers a number of benefits for any type of business. By sharing your expertise on other companies’ websites, you can establish yourself as a well-known figure within your market, build relationships with other established personas in your field and expose your brand to an entirely new audience.

Additionally, featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers interested, without them reading the same type of content again and again — not to mention the promotional boost that takes place when your guest bloggers share the blog post they have written with their personal networks.

How to actually find guest post opportunities:

Using Google

Searching for “(your niche) blogs” is the quickest and most intuitive way to find relevant blogs for your industry. Once you find blogs you’d be interested in, first check to see if they have an established guest post system, or if they’ve accepted guest posts in the past. If not, don’t fret – this doesn’t instantly rule out their blog as an opportunity for a guest post, it just means you might have to sell them on the concept. If you’re approaching a blog for a guest post and they don’t have a history of accepting guest posts, write for them very respectfully. It might also help to check their comments section or interact with them via social media for a few weeks to establish a relationship with them, in order to make your guest post request seem less opportunistic.

Once you have exhausted the traditional Google search bar, check out Google Blog Search. Whereas searching on Google can be a great way to find niche blogs, Google Blog Search can help you locate blogs in closely related niches or larger blogs that have a category for your niche but are not entirely focused on it. The reason it is recommended to use this search tool is due to the fact it can help with finding blogs that you might not be aware of, even after extensively searching Google for niche blogs.

Look for Guest post communities

Indeed, there are communities built especially for the purpose of assisting bloggers to connect with guest writers. While you won’t necessarily find the biggest and best blogs in your niche on these networks, they can be a great place to get started with guest posting.

Using Social Media

Social media sites could help in finding opportunities with prolific guest bloggers.

You can also use social media searches in general. Here are a few different ways you can find opportunities through social media:

Checking your competitor’s feeds to see if they promoted any guest posts is also important.
Use similar search terms as Google Search operators by combining your keyword and guest blogging terms together
Set up alerts for prolific guest bloggers in your niche so you find new opportunities as they get promoted.
You can sort by “latest” to make sure you find more recent results. Or you can sort by “people” to see if you can find specific accounts or guest bloggers promoting their content. Check their profiles to find their websites, and add them to your list.

This can help you with finding opportunities that don’t appear in searches or competitor backlink checks. You won’t find the same volume or quality as some of the other methods on this list, but it helps you find more opportunities.

There are many online communities for digital marketers that you can join. You will find them on Reddit, Slack, Facebook, LinkedIn, and other platforms that allow people to create their own groups.

For guest post opportunities, you will find some communities where members share guest blogs they wrote. They might also have shared lists of blogs accepting guest posts. You can use these communities to find current and future opportunities.

First, you need to find and join these communities. You also need to actively participate and contribute to the discussions and shared resources. If you earn people’s trust and build relationships, they will come to you with new opportunities.

Buying backlinks-

Buying backlinks has always been a murky grey area for acceptable link-building tactics. This presents an extra difficulty for guest blogging because many sites will only accept guest posts if you pay for them.

On the one hand, paying for links is something that goes against Google’s guidelines. It could get your website penalized, which you obviously want to avoid. However, despite that, it is still a common practice and most sites do not get penalized at all, especially if the paid contest is shown on the site as a guest post.

This is because what Google wants to penalize is an abuse of paid links that result in spamming low-quality and irrelevant links to fool the system. Make sure you are only paying for guest posts on websites that are high quality, relevant to your niche, and a trusted source you will be fine.

Summary:

It can be exhausting if you don’t know how to find good quality guest blogging opportunities. But if you know all the best strategies and methods, it will conserve you a lot of hours. This list of methods is an excellent way to get started if you’re not experienced with the process.

As time goes on and you get more practice, you will be able to learn all the extra little details to improve your success rate. Joining online communities is one of the best ways to get advice and valuable insights to refine your strategies. Just keep at it and you’ll have great success in time.

The Perfect Guide to Obtain SEO Leads

In today’s world, there is a big competition between businesses in the same niche.

The streets where every seller used to shout what he is selling in order to grab himself the attention of the people who were hanging in those streets,
became today’s Google search results.

If you want to be valuable to customers who are looking to improve their SEO results you need to have SEO leads.

Local Isn’t Dead: One Business Journey To 1st Position In Google

Hi everyone and welcome!
In this blog post, I’ll show you a case study about a local business that came from nowhere straight to the first position in Google with amazing SEO approach.

Unfortunately, the business owner is not willing to expose his business name in order to prevent competition and we respect his request. However, we will discover that this is a local business in the home improvement niche.

Continue reading Local Isn’t Dead: One Business Journey To 1st Position In Google

Accessily’s Copywriters Can Improve Your Digital Marketing Strategy!

If you’re looking for an excellent copywriting service, you might be interested in Accessily.

Not only Accessily offers quality copywriting services, but Accessily’s copywriters are experienced, which will ensure that the content that is created is suited for your site.
As a result, it will increase both your search rankings and conversion rate. Your traffic will increase In order to sell your products, you’ll need to make sure that your site gets plenty of visitors on a regular basis.

What Are the Benefits of SEO to Small Local Businesses?

As of 2019, there are 4.39 billion internet users and 3.48 million social media users on the web. These rising numbers have drastically increased online competition for small local businesses. Even if someone’s shopping locally, they are using the web to get recommendations for where to shop.