No matter what eCommerce industry you are in from the health sector to the beauty sector or anything in between, content marketing is one the most essential elements of any digital marketing strategy because it creates valuable online assets that provide numerous benefits to the eCommerce site.
In fact, eCommerce content marketing is one of the most effective methods of increasing organic traffic and generating relevant leads online. All of the largest and most well-established eCommerce companies today utilize content marketing to increase their brand awareness and positively affect brand reputation while also benefiting from the SEO effects of content marketing.Â
How do these companies make the best use of content marketing to see these big results? Keep reading to find out!
Table of Contents
What is Content Marketing?
Content marketing is a strategy where you attract your target market online by creating high-quality, original content. This is a powerful form of inbound marketing that gets customers interested in your company by providing value rather than directly pushing whatever the company is selling.
Basically, instead of directly advertising products or services, content marketing provides information that entertains or informs your audience. The concept behind this strategy is that if businesses are able to deliver helpful or entertaining information for free then they will build brand loyalty with users. This brand loyalty will ultimately translate into those individuals becoming loyal customers.
This is not just a strategy with no evidence, the fact of the matter is evidence shows that eCommerce content marketing works. And it’s being used by everyone from small business owners to the largest eCommerce retailers.
Customers are uninterested in constant advertising emails and spammy-looking ads, and they don’t trust these forms of direct marketing. However, content marketing provides consumers with valuable content that customers actually want to see, and that creates a more lasting and useful connection.
Why do eCommerce companies need content marketing?
No matter the product or service you are providing, content should be an essential part of your marketing strategy. Creating and sharing valuable, free content builds trust with potential buyers. It also keeps customers engaged, giving them something to share on social media.
Content marketing also helps you attract and convert potential business prospects and turn them into loyal customers. But how can you create content that will turn prospects into repeat buyers?
How can you create the right content for Ecommerce Content Marketing?
Ecommerce Content Marketing Tip: Include photos of your products
As an eCommerce site, you’re likely selling products. This means that you need to incorporate creative images of your offerings into your content strategy so that your target audience can become more familiar with your brand. However, this should be done in an organic way whenever possible, so that the content is still relevant and provides value apart from these pictures.
Using images on your company’s blog, social media accounts, and guest post content will give customers the opportunity to learn more about your company. Pictures embedded in useful content will foster a connection between customers and your eCommerce site. This is one of the most important ways that E-commerce content marketing can positively impact your site.
For example, if you sell gluten-free snacks, create a blog post or guest post about how to decorate for each season. Fill your post with tips and tricks, as well as beautiful images of your products. Not only will this provide readers with helpful advice, but it will also help them visualize your goods in their homes and inspire them to buy.
 Ecommerce Content Marketing Tip: Create an Authoritative Online Presence with Guest Posting
Don’t be afraid to become an authority in your space. Your content doesn’t need to be heavily branded, but by publishing content related to your industry and trends, customers will turn to your site when they have questions.
You can create an online presence all over the web by guest posting on websites relevant to your niche. For example, if you sell guitars you can publish relevant content on music blogs, music entertainment news websites, general entertainment websites, guitar-specific websites etc. This will help you stand out from the crowd and reach a variety of audiences that are all connected to the music industry and thus will be interested in your product. This applies to every eCommerce business, so this eCommerce content marketing distribution strategy is perfect for maximizing your reach.
When you establish yourself firmly as an authority using this method then you will build trust with buyers. In addition, you will stand out from your competition, especially if your competition is focused solely on traditional advertising that is too sales-driven and pushy for the current times. This guest post eCommerce content marketing strategy will also drive traffic to your eCommerce site. This will happen both through referral traffic from backlinks in the guest post content and from increased search engine rankings as content marketing benefits your SEO.
Benefits of Ecommerce Content Marketing
I think it is becoming very clear that Ecommerce and content marketing are a match made in heaven. Many Ecommerce companies are already being rewarded by increased profits from the success of their eCommerce content marketing strategy. Let’s take a look at the many specific benefits of eCommerce content marketing.Â
Ecommerce Content Marketing Benefit: Search engine optimization
Search engine optimization (SEO) value is one of the biggest benefits of content marketing for any industry. When you create original content, like blog posts, guest posts, and social posts, you can insert keywords. These relevant keywords will communicate to Google that your website is strongly related to those topics and this will help your content rank higher in search.
You can do keyword research to select the most effective keywords for your content and then embed them in your eCommerce content marketing content to boost your organic rankings.
Ecommerce Content Marketing Benefit: Customer Relations
Content marketing also allows you to build trust and develop strong relationships with your target audience. If you provide consistently helpful information, people will view you as an expert in your field and a trusted information source. By creating useful content that helps people achieve their goals, you will gain credibility among peers and potential customers.
Helpful content also opens the door to networking opportunities with other businesses and industry experts in your niche. Hello, guest posts. Collaborating with non-competing brands also boosts your clout and establishes rapport within your industry.
Ecommerce Content Marketing Benefit: Increased Revenue and Conversions
Finally, a solid content marketing strategy leads to increased leads and conversions for your eCommerce company. Putting out text and video descriptions of your products will help you sell the benefits of your offerings, and this increases the chances that people will buy. Investing in content marketing can provide serious ROI for your eCommerce site, and it can help you convert potential leads into paying, loyal customers.
Content Marketing Solutions from Accessily
Content marketing has been deemed one of the most effective lead generation methods online. Accessily’s content marketing strategy with guest posting is one of the most effective and simple ways to crush your eCommerce content marketing goals and see major results for your website.
Our campaign and marketplace plans both have comprehensive options to create and distribute effective content for your eCommerce website, and the guest posts will also include SEO, benefits, and link building. You can supply your own content or have it written by trusted sellers in our marketplace.
The dedicated staff from our account managers and our dedicated marketplace sellers collaborate to provide a personalized content marketing strategy for your business. We can provide relevant content for any niche as well and we can provide strategy consulting with our managed service option where we can provide helpful content marketing ideas.
You can harness the power of content with a custom plan from Accessily or use our marketplace to get started with your eCommerce content marketing and push your business forward!