Author: Lauren Stark

What is Media Planning? 

Media planning is the process of choosing where, when, and how a business will advertise to its target customers, in order to secure their engagement and to boost ROI. Media planning has many factors and considerations …

NFTs are the latest hot button topic in the digital space. However, many people are confused about what they are and what the deal is with them? Plus how are influencers benefiting from NFTs and which influencers are important to …

What is Technical SEO?

Technical SEO is all about fixing and optimizing the aspects of your website so that it is attractive to search engines and ranks higher on search engine results pages. There are countless elements of your website …

What Is Mobile SEO?

Mobile SEO stands for mobile search engine optimization.

It’s a search engine optimization technique that helps improve the visibility of websites in mobile-device search results. It also improves the user experience by being responsive to the …

Digital marketing is always changing and evolving, but 2024 will likely hold some dramatic changes. Businesses and brands must not only plan for the future of digital marketing but be prepared to take advantage of it.

Here are the top …

Content marketing is a valuable tool for many businesses, as it has lower costs than traditional marketing and can provide higher rates of conversion. However many businesses struggle to come up with interesting content, especially in certain niches.  This article …