Link exchanges are agreements to build mutual backlinks between two websites. A few years ago, the strategy of using ״Link Exchanges״ was very commonplace for improving a site’s search engine rankings. It is still used today to try and improve SEO (Search Engine Optimization) but it is not necessarily an effective technique and one must be careful not to inadvertently hurt their SEO using this technique.
Can link exchanges hurt my website?
The short answer is yes. Today’s search engines are very advanced and their main goal is to deliver the most relevant results possible. Since relevancy is very important to search engines they have tools in place to identify spam links and unrealistic links. If you exchange links with websites that are not remotely related to your site, the search engine will likely identify these actions as “unrealistic” leading to an SEO penalty that negatively impacts your search ranking.
Since relevancy is important, it makes the most sense to exchange links with websites that are in the same niche or about the same broader topic. This presents another problem though because you are exchanging links with websites that are likely competing for the same ranking positions as you. This makes it more difficult to find websites that are both relevant and interested in doing an exchange.
Another issue with link exchanges is reliability. When you make an agreement to do a link exchange with a website it is difficult to ensure that they will provide a permanent link. In many cases, unreliable websites can post a link to your site for a very brief window and then take down the link. In fact, these websites could remove links at any time and it is very difficult to keep track of live backlinks made through these arrangements.
Lastly, exchanging links can hurt your reputation if done incorrectly. If you have a link exchange with unpopular websites that provide bad or ‘thin’ content, this will lower your website’s authority and image. This can turn off your audience and reduce future traffic.
How to exchange links in 2020?
It is important to say that not all link exchanges are bad. It is normal for many sites to have some reciprocal links. Just don’t overdo it. Remember to maintain natural link diversity!
If you decide to participate in a link exchange you should be looking for websites with large organic traffic, quality content, and niche relevance.
Make sure the link exchanges make sense so that they don’t result in an SEO penalty. For example, you have a company that sells animal equipment, doing a link exchange with a business of building materials wouldn’t make sense, but it would make sense if you exchanged links with a forum on Labradors.
It is usually advisable to exchange links with ‘business partners’, ‘recommendations’, or ‘partnerships’.
Link Exchange Alternative?
Meet our wonderful solution, Accessily which contains thousands of websites just like you who want to promote their website for SEO purposes or to generate leads/sales from very targeted traffic. Accessily’s platform saves you time by bringing high authority websites to your fingertips.
So, how does it work? Every website owner can lists his website in the Marketplace with required information like the visitor’s audience, category, and the requested price for a guest post.
It is important to mention Accessily has high standards and excepts only quality websites. Every website on the platform goes through a detailed screening process and also gets evaluated based on its customer reach.
When purchasing a guest post, you will buy or alternatively sell a link to a site, that is embedded in a piece of high-quality relevant content.
Using this method, you will be able to sell links to other websites and buy incoming links from other websites without creating duplicates for search engines.
Guest Posting for SEO? “Guest blogging — also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.” Ultimately, Guest Posting is a more efficient way to gain relevant permanent backlinks than searching for link exchanges.