You have reached this page because you have heard this term before.
״Link Exchange״ was a very common method a few years ago to rank your website higher on search engines and now using this method for very specific cases in order not to hurt SEO (Search Engine Optimization).
Why link exchange can hurt my website?
Use this method should be under control and understanding that today’s search engines are very smart and search for relevant results as possible. if you exchange links with lots of websites that are not related to your site, the search engine may identify these actions as “unrealistic” and rank you lower.
Some of the websites that you are trying to exchange with are unreliable and could take down the links to your websites from their sites anytime without even you noticing it.
Exchanging links is only relevant between websites that are about the same niche and if you do exchange with those websites you are also competing with them for higher ranking on the search results which may cause you to help them win the competition between you and those other websites that you are exchanging with.
Exchanging links can hurt your reputation by having a relationship of exchanging links with unpopular websites with bad content which will turn off your audience and they will not be a part of your organic traffic any more.
How to exchange links in 2020?
It is important to say that not all link exchange is not always bad. It is normal that all sites do have some reciprocal links. Just don’t overdo it. Remember to maintain the natural link diversity.
If you are up to the idea of link exchanging you should be looking for websites with a good traffic value, large organic traffic number and quality content that is about your niche.
You should only exchange links with websites that related to your website.
For example: you have a company that selling animal equipment, this will not make any sense to exchange links with a business of building materials, but it makes sense if you exchange a link with a forum on Labradors.
It is usually advisable to exchange links with ‘business partners’, ‘recommended’, or ‘partnerships’.
Link Exchange Alternative?
Meet our wonderful solution, Accessily contains thousands of websites just like you who want to promote their website for SEO purposes or to generate leads/sales from very targeted traffic.
Accessily’s platform will save you a lot of time because instead of chasing high authority websites Accessily will bring those websites to you by a click.
So, how does it work? Every website owner can lists his website into the Marketplace with required information like the visitor’s audience, category and the requested price for a guest post.
It is important to mention Accessily has standards and excepts only quality websites, every website gets a screening process, and also gets checked in order to know that the website can be used by our customers.
In this guest post, you will buy or alternatively sell a link to the second site.
Using this method, you will sell links to other websites and you will buy incoming links from other websites in a circular motion without creating duplicates for search engines.
Guest Posting for SEO? “Guest blogging — also known as guest posting — is the practice of contributing a post to another person’s blog in order to build relationships, exposure, authority, and links.”